An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
The opportunities for growth in China are immense for foreign companies — but so too are the risks and challenges. As your emerging or established brand enters new markets, G & G will be there to help you get access to the Chinese market, work out strategies, identify opportunities and make international business happen. We can:
Provide a one-stop service (from registration, legal counsel, facilities rental to human resources services) to foreign companies planning to extend their business operations into China, negotiating and obtaining the best terms for clients in terms of tax, office rental etc.
Develop a “market entry” strategy that includes land leasing, registration, corporate communications aimed at establishing brands, public affairs programs, and — if appropriate — a financial communications plan to support raising of capital.
G & G's network of experts positioned throughout the Greater China region has a proven record of promoting understanding, building brands, and managing reputations for the growing roster of ambitious foreign companies seeking opportunities in China.
Specialties
Landing in China, Integrated Marketing, Digital Marketing, Training, Advertising & Media buy, Branding, Events and TradeShows, Internal Communications, Marketing and Communications Strategy, Market Research, Public Relations, Traditional Marketing Tools Development
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
The opportunities for growth in China are immense for foreign companies — but so too are the risks and challenges. As your emerging or established brand enters new markets, G & G will be there to help you get access to the Chinese market, work out strategies, identify opportunities and make international business happen. We can:
Provide a one-stop service (from registration, legal counsel, facilities rental to human resources services) to foreign companies planning to extend their business operations into China, negotiating and obtaining the best terms for clients in terms of tax, office rental etc.
Develop a “market entry” strategy that includes land leasing, registration, corporate communications aimed at establishing brands, public affairs programs, and — if appropriate — a financial communications plan to support raising of capital.
G & G's network of experts positioned throughout the Greater China region has a proven record of promoting understanding, building brands, and managing reputations for the growing roster of ambitious foreign companies seeking opportunities in China.
Specialties
Landing in China, Integrated Marketing, Digital Marketing, Training, Advertising & Media buy, Branding, Events and TradeShows, Internal Communications, Marketing and Communications Strategy, Market Research, Public Relations, Traditional Marketing Tools Development
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
This document discusses social media trends and strategies. It notes that in today's environment, simply identifying media touchpoints is not enough to solve problems - companies must consider how to guide consumers through an entire purchase process. The deeper consumers are engaged on social networks, the shorter their purchase decision process may be. Due to technology and wireless internet, business models are becoming more creative. Traditional marketing that emphasized control is no longer suitable as social media is causing marketing to evolve driven by consumers' different needs.
The document discusses the rise of social media marketing in China. It notes that consumers now have more control over information consumption and sharing online. While some brands have found success using social media, it also faces challenges in China like not fully understanding social platforms and difficulties measuring effectiveness. The document then walks through steps a company took in launching a social media marketing campaign on Weibo, including understanding the platform, setting goals, and evaluating results.
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
2. 一种叫做“美好”的微博营销
中海互劢 艾颂
Integral solution for Internet-word-of-mouth on social media
3. GOOD! OK. SOSO
一种同时具备“关系”和“分享”特质的平台,可以为品牌做什么?
Brand expose 品牌及产品曝光 GOOD!
Launch product /Activation a campaign 开展营销活动 GOOD!
CRM 顾客/用户关系管理 GOOD!
E-commerce 电子商务及售后管理 GOOD!
Real-time data tracking and crisis management 实时监控机危机管理 GOOD!
Hey Sonia stop! Consumer insights 用户洞察 GOOD!
SMO 搜索引擎优化 GOOD!
I have something to
Integral solution for Internet-word-of-mouth on social media
4. Hey Sonia stop!
I have something to
Over one year… Thousands of brands…
Brand expose 品牌及产品曝光 几乎每个品牌都会做这一点,but…
Launch product /Activation a campaign 开展营销活动 开展营销活动的目的是…
CRM 顾客/用户关系管理 粉丝越多越好!
E-commerce 电子商务及售后管理 请拨打400电话
Real-time data tracking and crisis management 实时监控机危机管理 永远在监控,从没法解决
Consumer insights 用户洞察 数据好多…
SMO 搜索引擎优化 额…
面对这个全新的社交媒体平台,我们发现其实我们都是在成长阶段,会往往忘了路怎么走
Integral solution for Internet-word-of-mouth on social media
5. 事在必行的世博营销
500强企业的社会责任
中粮的创新精神
从产品体验到品牌感受的商业逻辑
Hey Sonia stop!
I have something to
Integral solution for Internet-word-of-mouth on social media
6. Hey Sonia stop!
I have something to
推 TIPS 热点话题
广
手
段 新浪小秘书 官博回复
活
动
形
式
用户 #话题#
Integral solution for Internet-word-of-mouth on social media
7. 用户获得与创造
Social game
获得徽章,收集粮票 行为+分享
文字+图片
Hey Sonia stop!
I have something to
Integral solution for Internet-word-of-mouth on social media
8. Hey Sonia stop!
I have something to
Integral solution for Internet-word-of-mouth on social media
9. 2个月左右的时间
Over 140,000 followers
Over 600,000 topics
美好生活@中粮 成功么…
Hey Sonia stop!
I have something to
Integral solution for Internet-word-of-mouth on social media
10. Customer Journey
世博的关注
Real ROI
徽章的获得
感受到美好
发现世博的美好
话题的参与 体会中粮产品的美好
发现一些营销的创新
……
@中粮美好生活
Hey Sonia stop!
I have something to
活劢Minisite
Integral solution for Internet-word-of-mouth on social media
11. 新浪微博商用模式探讨
中海互劢 艾颂
Integral solution for Internet-word-of-mouth on social media
12. 似乎不单纯是流量吸引的企业用户
品牌的消费者在这里
消费者喜爱的明星和博主在这里
品牌的批评者在这里
品牌的竞争对手在这里
他们谈论,关注戒攻击品牌
在这里,品牌不能缺席,尤其是对亍中
国的互联网环境
Hey Sonia stop!
I have something to
Integral solution for Internet-word-of-mouth on social media
13. Hey Sonia stop!
I have something to
Founded: Aug,2009 Jun,2006
Tweets: 140 characters with 140 Characters
video/photo/emotion embedded 90mil/day
Users: 20 mil 150 mil
Engagement: Retweet + Reply +quote Retweet + Reply
Listed: support support
Censorship: specified restrictions Free
TOP10 users: Celebrity Celebrity
API (open sourcing): 231 300,000
Date: By the end of Aug,2010
Integral solution for Internet-word-of-mouth on social media
14. Sth. Same TOP 10 users in Twitter & Sina weibo – 100% celebrity
Hey Sonia stop!
Date: By the end of Aug,2010
Integral solution for have something to social media
I Internet-word-of-mouth on
15. Some thing different the AD system
首页推荐
tips
热点话题
Hey Sonia stop! 好友推荐
I have something to 微博小秘书(还有很多)
2009年8月诞生 X微博
2006 2007 2008 2009 2010
2006年6月诞生 2010年4月 Promoted Tweets
2010年6月 promote Trending-Topics
2010年5月 Business Center
.A Banner ad Based on your twitter feed
第三方应用平台广告:如140 proof 广告平台,短连接广告、TWITTER广告联盟等
……
Integral solution for Internet-word-of-mouth on social media
16. promote Trending-Topics
Hey Sonia stop!
可口可乐公司向《金融时报》透露,他们首次在Twitter上投放的试验
I have something to 性广告已经呈现出“显著”效果。可口可乐公司是Twitter“热门话题”
(“trending topic”)版块的第二个赞劣品牌,作为本届世界杯的
官方赞劣商,公司在Twitter投放的广告24小时内就获得了8600万的
点击量。“世界杯对我们来说是一个非凡时期,Twitter把人们对比赛
的情感连接了起来,太棒了。”
Promoted Tweets
公司购买关键词,如果用户在搜索该关键词时就会出现该公司选定的
tweets,也就是公司的ad(广告)。为了更好的用户体验,如果一条
被推荐的Tweet一段时间没有人点击,就会消失。目前这种广告的收
费方式是CPM。
我们不把它看做广告,而将它看做‘宣传推讯’
Sampson 说,“它们完全是有机融入的,只有当与用户发生共鸣时
才会持续显示。”
Business Center
简介页面(Profile Page);自劢成为认证帐户(Verified
Account);更容易地和客户迚行沟通;可以通过添加个人账户
(Contributor)来实现群体账户功能
商务中心中最重要的功能,是可以接受所有用户的私信(Direct
Message),即使他们没有被这个商务中心账户所follow。消费者
可以直接向企业反映他们所遇到的问题;对企业来说,也有可能通
过这样的功能,减少因为消费者缺乏反馈渠道而公开抱怨所造成的
不必要损失。
Integral solution for Internet-word-of-mouth on social media
17. 发送广告信息的认证账号
各种各样的广告联盟
比BANNER大的展示广告
第三方上的广告平台
Hey Sonia stop!
I have something to
Integral solution for Internet-word-of-mouth on social media
18. 新浪微博发展的太快,有些事情我们来不及想,客观条件也不具备
用户?
平台?
品牌?
媒体?
展示or融入?
关联or not?
用户体验or品牌导向?
Hey Sonia stop!
微博营销的目的=粉丝数量? I have something to
……
——这么想想…美好生活@中粮,还真的不错^_^
Integral solution for Internet-word-of-mouth on social media
19. OK,finished! Let’s
Integral solution for Internet-word-of-mouth on social media