This document discusses social media trends and strategies. It notes that in today's environment, simply identifying media touchpoints is not enough to solve problems - companies must consider how to guide consumers through an entire purchase process. The deeper consumers are engaged on social networks, the shorter their purchase decision process may be. Due to technology and wireless internet, business models are becoming more creative. Traditional marketing that emphasized control is no longer suitable as social media is causing marketing to evolve driven by consumers' different needs.

1. 社会化媒体趋势与实战
艾颂
Integral solution for Internet-word-of-mouth on social media

2. 这不是一个找到媒体触点就解决问题的时代，我们必须考虑如何让消费者完成一个过程
Search
engine
IM wiki
mobile bbs
targets
others blog
group sns
Mirco-
blog
Integral solution for Internet-word-of-mouth on social media

3. 这不是一个找到媒体触点就解决问题的时代，我们必须考虑如何让消费者完成一个过程
Search
engine
IM wiki
mobile bbs
targets
others blog
group sns
Mirco-
blog
Integral solution for Internet-word-of-mouth on social media

4. 我们让消费者卷入的越深，他们的购买决策过程可能就越短
PRODUCT/产品 PRICE/价格
Customers
On social network
PLACE/渠道 PROMOTE/推广
Integral solution for Internet-word-of-mouth on social media

5. 在技术和无线互联网的驱动下，商业模式开始发挥创造力
Integral solution for Internet-word-of-mouth on social media

6. 传统的强调控制和管理的营销流程不再适应
Integral solution for Internet-word-of-mouth on social media

7. Social Media Cause a marketing Evolution
Owned Social needs
media
Earned
media
Group/niche
Interest needs networking
needs
Paid
media
Consumer’s needs drive it
Integral solution for Internet-word-of-mouth on social media

8. 谢谢大家！
Integral solution for Internet-word-of-mouth on social media