Creating an Engaged Workforce: The Critical Skill?Presentation to the PPMA ConferenceMarch 2010Professor Katie TrussCentre for Research in Employment, Skills and SocietyKingston Business School
“Public sector managers need to do better!”“Job cuts signal start of public sector recession”“350,000 public sector job cuts by 2014”“2/3 of public sector HR managers think they will be directly affected by expected changes”“The UK started well behind other countries in investing in our skills base ... We are not catching up fast enough”
Financial PressuresSkills ShortagesIncreasing DemandsOverload!
So... where does engagement fit in?
Today’s Big Idea 2010 HR Directors’ ‘key challenge’1.5m Google hitsCIPD Core CompetenceMacLeod Review
... but what is it?
William Kahn:  1st Engagement Champion “ People are constantly bringing in and leaving out various depths of their selves during the course of their work days ... The terms developed to describe these calibrations of self-in-role are personal engagement and personal disengagement. I defined personal engagement as the harnessing of organization members’ selves to their work roles.” (Kahn, 1990: 693-4).
The ConsortiumPartnership:10 membersacademic teamCIPD2 yearsin-depth research5,500 questionnaires180 interviewsAim: to explore engagement in contextAmey  Mace  Nampak  Veolia  Birmingham City Council   NHS Trust   Gvt Department   Pharmaceuticals  Automotive   Financial Services
Engagementis:... a feeling... a mindset... a way of behavingEngagement strategies are interventions intended to raise engagement levels
An Engaged Employee... thinks hard about work... discusses work with others... feels good about work
The Three Facets of Engagement
Question ...Can ANY job be engaging?
‘When the Apollo mission was going to the Moon, the journalists were at the launch site and were trying to find someone to give a comment.One found an old guy who worked there cleaning the floor.They said to this guy, ‘Well, sir, what do you do here?’And he replied, ‘I’m putting a man on the moon’.... And that’s my aspiration, to have our employees thinking they are putting a man on the moon.’www.photos8.com
WHAT DETERMINES ENGAGEMENT?
The potential for work engagement lies within every individual.  Realising this is the task of the manager.
Why bother?
Engagement Extent
Engagement Frequency
Implications of low levels of social engagement ...
Types of Engaged Employees© Kingston Business SchoolFrequentStrongWeakInfrequent
Rates of Engagement10%43%14%33%Source: Truss et al., (March 2010) Harvard Business Review© Kingston Business School
Challenges How many are there?
Question:Is engagement always a good thing?
The Engagement CurveStrongly EngagedEngagedNeutralPerformance and WellbeingOver-EngagedDisengaged© Kingston Business School
Engagement OutcomesHighFit Non-Performers6%Fit Performers32%Fence Sitters59%WellbeingUnfit Non-Performers1%Unfit Performers2%LowHighLowPerformance
Sustainable Engagement?“I had a guy who used to be full-on and he had a heart attack, lovely guy, quite young, 31. When he was in hospital, he starts e-mailing, ‘I spent the weekend in hospital, they’ve done all these tests on me, I’m just on down for an ECG, but I thought I’d just copy an  e-mail to you, I hope you’re alright’ ... “
The Engagement Equilibrium
Engagement DriversAlfes, Truss et al. (2010)
Results of the Civil Service People Survey 2009http://www.civilservice.gov.uk/news/2010/february/people-survey.aspx
How does Engagement work?
Maslow’s Hierarchy of Needs
The Meaning of Meaning“We must never forget that we may also find meaning in life even when confronted with a hopeless situation, when facing a fate that cannot be changed.” Viktor Frankl1904-1997Holocaust survivor
Kahn’s 3 Dimensions of MeaningfulnessThe Task:ChallengingCreativeVariedThe Role:Role fitInfluenceMeaningfulnessInteractions:RespectfulInsightfulKahn (1990)
“I am providing an essential service for several hundred thousand people, in fact, probably for half a million people. So I provide a meaningful service to my customers. And I think that carries with it a social and environmental and corporate responsibility which makes it meaningful as well.”     Manager, Veolia
The Engagement LadderEngagement ‘Business as Usual’Developing and embedding a holistic engagement strategyGetting line managers on boardDeveloping top-level interventionsStaff Survey  Engagement SurveyAwareness of engagement© Kingston Business School
“What do I do on Monday?”David MacLeod
Moving up the Ladder© Kingston Business School
© Kingston Business School
Kingston Engagement Consortium: Where Next?
Prof Katie Truss - PPMA Conference 2010

Prof Katie Truss - PPMA Conference 2010

  • 2.
    Creating an EngagedWorkforce: The Critical Skill?Presentation to the PPMA ConferenceMarch 2010Professor Katie TrussCentre for Research in Employment, Skills and SocietyKingston Business School
  • 3.
    “Public sector managersneed to do better!”“Job cuts signal start of public sector recession”“350,000 public sector job cuts by 2014”“2/3 of public sector HR managers think they will be directly affected by expected changes”“The UK started well behind other countries in investing in our skills base ... We are not catching up fast enough”
  • 4.
  • 5.
    So... where doesengagement fit in?
  • 7.
    Today’s Big Idea2010 HR Directors’ ‘key challenge’1.5m Google hitsCIPD Core CompetenceMacLeod Review
  • 8.
  • 10.
    William Kahn: 1st Engagement Champion “ People are constantly bringing in and leaving out various depths of their selves during the course of their work days ... The terms developed to describe these calibrations of self-in-role are personal engagement and personal disengagement. I defined personal engagement as the harnessing of organization members’ selves to their work roles.” (Kahn, 1990: 693-4).
  • 11.
    The ConsortiumPartnership:10 membersacademicteamCIPD2 yearsin-depth research5,500 questionnaires180 interviewsAim: to explore engagement in contextAmey Mace Nampak Veolia Birmingham City Council NHS Trust Gvt Department Pharmaceuticals Automotive Financial Services
  • 12.
    Engagementis:... a feeling...a mindset... a way of behavingEngagement strategies are interventions intended to raise engagement levels
  • 13.
    An Engaged Employee...thinks hard about work... discusses work with others... feels good about work
  • 14.
    The Three Facetsof Engagement
  • 15.
    Question ...Can ANYjob be engaging?
  • 16.
    ‘When the Apollomission was going to the Moon, the journalists were at the launch site and were trying to find someone to give a comment.One found an old guy who worked there cleaning the floor.They said to this guy, ‘Well, sir, what do you do here?’And he replied, ‘I’m putting a man on the moon’.... And that’s my aspiration, to have our employees thinking they are putting a man on the moon.’www.photos8.com
  • 17.
  • 18.
    The potential forwork engagement lies within every individual. Realising this is the task of the manager.
  • 19.
  • 20.
  • 21.
  • 22.
    Implications of lowlevels of social engagement ...
  • 23.
    Types of EngagedEmployees© Kingston Business SchoolFrequentStrongWeakInfrequent
  • 24.
    Rates of Engagement10%43%14%33%Source:Truss et al., (March 2010) Harvard Business Review© Kingston Business School
  • 25.
  • 26.
  • 27.
    The Engagement CurveStronglyEngagedEngagedNeutralPerformance and WellbeingOver-EngagedDisengaged© Kingston Business School
  • 28.
    Engagement OutcomesHighFit Non-Performers6%FitPerformers32%Fence Sitters59%WellbeingUnfit Non-Performers1%Unfit Performers2%LowHighLowPerformance
  • 29.
    Sustainable Engagement?“I hada guy who used to be full-on and he had a heart attack, lovely guy, quite young, 31. When he was in hospital, he starts e-mailing, ‘I spent the weekend in hospital, they’ve done all these tests on me, I’m just on down for an ECG, but I thought I’d just copy an  e-mail to you, I hope you’re alright’ ... “
  • 30.
  • 31.
  • 32.
    Results of theCivil Service People Survey 2009http://www.civilservice.gov.uk/news/2010/february/people-survey.aspx
  • 33.
  • 34.
  • 35.
    The Meaning ofMeaning“We must never forget that we may also find meaning in life even when confronted with a hopeless situation, when facing a fate that cannot be changed.” Viktor Frankl1904-1997Holocaust survivor
  • 36.
    Kahn’s 3 Dimensionsof MeaningfulnessThe Task:ChallengingCreativeVariedThe Role:Role fitInfluenceMeaningfulnessInteractions:RespectfulInsightfulKahn (1990)
  • 37.
    “I am providingan essential service for several hundred thousand people, in fact, probably for half a million people. So I provide a meaningful service to my customers. And I think that carries with it a social and environmental and corporate responsibility which makes it meaningful as well.” Manager, Veolia
  • 38.
    The Engagement LadderEngagement‘Business as Usual’Developing and embedding a holistic engagement strategyGetting line managers on boardDeveloping top-level interventionsStaff Survey Engagement SurveyAwareness of engagement© Kingston Business School
  • 39.
    “What do Ido on Monday?”David MacLeod
  • 40.
    Moving up theLadder© Kingston Business School
  • 41.
  • 42.