Presentation from the European Center for the Experience Economy.

1. CENTRE FOR THE
EXPERIENCE
ECONOMY
VALUE CREATION
TEDX STENDEN 2014 LEEUWARDEN

2. WHAT DO WE OBSERVE
PERSONAL VALUES
ARE CHANGING
BUSINESS VALUES
ARE CHANGING

3. WHAT DO WE OBSERVE
PERSONAL VALUES
ARE CHANGING
BUSINESS VALUES
ARE CHANGING
!

4. “
ESSENCE
VALUES ALLOW THE MIND
MOMENTS FOR REFLECTION
ARNOLD CORNELIS

5. MEDIA
WE WATCH OUR CONTENT, HOW
WHEN AND WHERE WE WANT IT
Blendle

6. Airbnb
TRAVEL
WE SHARE EVERYTHING
EVEN OUR OWN BEDS

7. MOBILITY
SHARING IS THE NEW
OWNERSHIP
Car2go

8. Kickstarter
BUSINESS
NEW INITIATIVES START THROUGH
PLATFORMS AND NETWORKS

9. EVERYWHERE…
WE COOK IN PUBLIC PLACES
AND BRING OUR FRIENDS
Café Struik

10. #1
COMMON DENOMINATORS
value is being co created
from ownership to access
monetary value becomes social value
technology is democratising society
value is shared and facilitated by platforms
#2
#3
#5
#4

11. WE NEED TO UNDERSTAND
THESE CHANGES…
CENTRE FOR THE
EXPERIENCE
ECONOMY

12. TWOFOLD OF VALUES
Simultaneously on macro and micro level, there
is a shift from hierarchical to horizontal value structure
economical
philosophical
sociological
technological
!

13. philosophical
security & protection
natural
system
competences & function
social
regulatory system
meaning & insights
communication
self direction
crea
tive
obe
dient
hid
den

14. sociological
self actualizationexperience or explore integrations & meaning
economic
impetus
captivating
idea
prospertity & modernity
NOW
manufacturing driven marketing / brand driven people / network driven responsible business
90’s80’s70’s

15. ! economical
servicesgoods
meaningful
experiences
commodities
transaction
based
trust
based
value
time

16. technological
always connected
via devices
singularity, quantified self
on demand
intelligent and
self learning robotics
in control
we decide when
where and where

17. the coordinates of a new society are being
formed. Individuals become creators of
meaningful value , businesses humanise.
CENTRE FOR THE
EXPERIENCE
ECONOMY
PERSONAL VALUES
ARE CHANGING
BUSINESS VALUES
ARE CHANGING
!

18. Thank you
Don’t forget to check our brand
new book (third edition)!