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MarketWatch                                                                                           Autumn 2009
Welcome to the latest edition of MarketWatch from Centre4             we’ve observed in previous surveys, this is an average pay rate
Testing, our quarterly commentary on the current mood, trends         and just as there are contractors earning more than this, there
and hot topics in the software testing marketplace. Our report is     are an equal number earning less. Given the currently fragmented
formed from the results of an extensive survey of our clients and     market, there will be testers prepared to work for less than
contract consultants during September and October 2009 and in         their true market value and in fairness the £300 per day level
this issue we hear from Colin Speirs, Centre4 Testing’s newly         represents contractors with a proven pedigree in structured
appointed Consultancy Practice Director.                              testing, most likely coupled with relevant applications experience.

Since our summer survey, financial institutions appear to have        On the question of rate expectations over the next quarter, Test
continued their healing process and stock markets have been           Analysts differ in their opinions. Whilst the vast majority, at 53%,
following a rising trend. Furthermore, the service sector in          believe that rates will remain static, some 25% of you suggest
September expanded at it’s fastest pace for two years. But putting    that rates will start to creep upwards. But that’s almost matched by
the macro-economic situation to one side, what are the views of       the 22% who believe that rates will slip a little in the coming weeks.
software testing professionals working in the field each day?
                                                                      Pay rates for contract Test Manager’s have ticked down from
Market Sentiment                                                      £432 to £425 per day, which was more or less predicted by this
Last time around, our confidence barometer was bi-polarised -         group in our last survey. Most Test Managers, at 54%, now expect
that’s to say, there was an exact split between those who predicted   rates to stabilise somewhat but a significant number, 44%, are
tougher times ahead and others who felt there were some rays          braced for further small reductions. An optimistic 11% are
of sunshine. This time there’s been a radical swing towards the       expecting a rate rise shortly.
positive camp with 49% of voters telling us that they’re feeling
                                                                      Confidence by Sector
decidedly more confident about prospects for the next 3 months.
                                                                      Last time around we asked our clients, consultants and contractors
In our summer survey this figure numbered 28%. Most surprising
                                                                      to suggest which sector would recover first from recession. It
is the dramatic swing away from the negative contingent - last
                                                                      came as no surprise that the financial sector topped the list by a
time, a notable 29% of you were feeling less confident but this
                                                                      large margin, at 39% of the vote. Even more than that, if we were
has dropped to just 11% today. The middle ground, in other words
                                                                      to strip out the number of “don’t know’s” then this sector would
those people who feel ambivalent about the period ahead has
                                                                      command 56%. Over the summer and early autumn, it seems
remained steady at 40% versus 43% in our last report. The natural
                                                                      that banks in particular have romped ahead and with their share
explanation, of course, is that a number of the previous summer
                                                                      prices ticking-up comfortably, their confidence appears infectious.
‘fence sitters’ are now feeling more upbeat and voting accordingly.
                                                                      As many as 67% of you today are pointing to financial institutions
The fact that so many of our respondents are feeling confident is     as to where the demand for testing lies. The public sector is a
a remarkable turnaround over the last few months. However, we         poor second with 21% of the vote, while telecoms trails with a
should remind ourselves that a huge majority of 27% of you, who       measly 4%. Those organisations falling into ‘Other’ include utilities
expressed an opinion, told us in May/June that recovery would         and retailers, who have enjoyed a brighter period than expected.
most likely occur in the 0-3 month window and you’ve been
proven correct. At least confidence in the market has improved        Where is the demand for testing?
but how has that translated into demand and therefore rates?



                          49% more confident                                                         64%
                          than last quarter

                          40% same confidence
                          as last quarter

                          11% less confident                                            11%
                          than last quarter

                                                                                           4%        21%
Rate of pay
We are not surprised to report that any meaningful increase in
demand appears to be lagging behind confidence. A large number                        64% Financial
of Test Analysts, some 48% of our previous survey, were expecting                     21% Public sector/govt
rates to slip. In our last survey we reported that contract pay
                                                                                      4%    Telecoms
rates for Test Analysts were averaging £301 per day and this has
now dropped a fraction to sit exactly on the £300 threshold. As                       11% Other
In the summer survey we picked-up on the fact that the                    time and becomes barely recognisable from its original purpose.
purchasing managers index (PMI) for the UK’s service sector had           When did you last review your processes and standards? Are they
jumped over the key 50 threshold to 51.7. It’s even better news           fit for today’s purpose? How appropriate and robust is your test
today at 55.3 and ahead of forecasts. Quoted by the FT, Howard            environment? Crucially, do you have the right people and skills to
Archer, chief UK and European economist at HIS Global Insight             succeed?
commented “Given the dominant role of the services sector in
                                                                          What do you believe will be the drivers for a pick-up in demand
the UK economy, this strongly endorses belief that the economy
                                                                          for testing services?
returned to growth in the third quarter”. This is more than just
                                                                          It’s inevitable that businesses are reorganising, to adapt to the
encouraging rhetoric since it’s based on firm, objective data.
                                                                          environment and challenges of today’s market and IT will be at
                                                                          the heart of that reorganisation. I believe that customer care and
   “weight of evidence suggests the
                                                                          the total customer experience will come more into focus as the
          recession is over”                                              battle for a share of consumer spend intensifies. I think we’ll also
The Office for National Statistics points out that industrial             see more integration projects as mergers and takeovers - either
production, in terms of manufacturing output, has also risen and          for competitive positioning or simply survival - become prevalent.
although growth rates are volatile, the rise in the summer was
the strongest since the start of 2008. On the world stage, the IMF
                                                                          Summary
                                                                          In the face of evidence pointing to economic recovery, we need to
is suggesting that the global economy is beginning to grow again,
                                                                          keep our feet firmly on the ground. It’s likely that whilst some
with the powerhouses of the USA and Asia leading the way.
                                                                          sectors will see improvements in trading conditions, others will
Economists at BNP Paribas were reported, again by the FT, as              falter. The International Monetary Fund has dispelled fears over
saying “This is a good start to the third quarter and adds to the         the prospect of a double dip recession, although not at a fast
weight of evidence that suggests the recession is over”.                  enough rate to prevent continuing unemployment. Flying in the
                                                                          face of this prognosis the CEO of HSBC, Michael Geoghegan, is
Meet Colin Speirs                                                         convinced there will be a second downturn in the coming
                                      Colin Speirs is Centre4 Testing’s   months. Our own software testing community does not believe
                                      newly appointed Consultancy         that to be the case, as evidenced in our survey results. However,
                                      Practice Director and we’ve         confidence needs nurturing and we need to take each day as it
                                      taken this opportunity ask          comes. Whilst investment in change, bringing new products and
                                      him to respond to a few of the      services to market, may be gaining in momentum, it’s important
                                      questions that are put to us        for organisations to avoid false economies in their testing budgets.
                                      each day:                           It’s always possible to identify a consultant or contractor at a
                                      With businesses contending          lower day rate than the next person, but value for money should
                                      with recessionary pressures,        always be at the heart of any decision making.
                                      how do you respond to the
                                      suggestion by some that             Take part in MarketWatch
         Colin Speirs                 testing is a luxury?                The information in MarketWatch is based upon the hundreds of
 Consultancy Practice Director                                            conversations that we have with testing professionals each week.
                                      I’m not sure anyone would
seriously suggest that testing is a luxury, however the time              You can also complete the MarketWatch survey online and
required is always challenged. For many years now testing has             download this survey and others going back to 2004 in PDF
been a firmly established, critical part of software and systems          format, at www.centre4testing.com Our thanks as always to
delivery. More importantly, it’s not the extent of the testing nor the    everyone who is contributing and a special thanks to those quoted
amount of time that is taken that is relevant, it’s the quality of that   in this issue.
testing which is critical such that it meets the needs of the business.   If you have any thoughts or feedback, including ideas for questions
Commitment to doing a quality test has to be absolute in every            we should ask or analysis we should undertake, please contact
case.                                                                     us on 01273 666 799 or via marketwatch@centre4testing.com
How should organisations ensure that they’re getting best value
for money out of their testing budget?
The dilemma is all about how to provide the most effective testing
within the constraints of time and budget. You need to carry out
a truly honest and objective assessment of exactly how you deliver
testing in your organisation and where your resources are being
directed. This isn’t a one-off exercise but if you haven’t done it for
a while then now’s the time to challenge yourself and colleagues.

You’ll need to take into account the whole of the test organisation.
Question your methods and approach. Is your documentation still
fit for purpose? It’s extraordinary how documentation evolves over        Setting the standard in software testing services

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Centre4 Testing Market Watch Autumn 2009

  • 1. MarketWatch Autumn 2009 Welcome to the latest edition of MarketWatch from Centre4 we’ve observed in previous surveys, this is an average pay rate Testing, our quarterly commentary on the current mood, trends and just as there are contractors earning more than this, there and hot topics in the software testing marketplace. Our report is are an equal number earning less. Given the currently fragmented formed from the results of an extensive survey of our clients and market, there will be testers prepared to work for less than contract consultants during September and October 2009 and in their true market value and in fairness the £300 per day level this issue we hear from Colin Speirs, Centre4 Testing’s newly represents contractors with a proven pedigree in structured appointed Consultancy Practice Director. testing, most likely coupled with relevant applications experience. Since our summer survey, financial institutions appear to have On the question of rate expectations over the next quarter, Test continued their healing process and stock markets have been Analysts differ in their opinions. Whilst the vast majority, at 53%, following a rising trend. Furthermore, the service sector in believe that rates will remain static, some 25% of you suggest September expanded at it’s fastest pace for two years. But putting that rates will start to creep upwards. But that’s almost matched by the macro-economic situation to one side, what are the views of the 22% who believe that rates will slip a little in the coming weeks. software testing professionals working in the field each day? Pay rates for contract Test Manager’s have ticked down from Market Sentiment £432 to £425 per day, which was more or less predicted by this Last time around, our confidence barometer was bi-polarised - group in our last survey. Most Test Managers, at 54%, now expect that’s to say, there was an exact split between those who predicted rates to stabilise somewhat but a significant number, 44%, are tougher times ahead and others who felt there were some rays braced for further small reductions. An optimistic 11% are of sunshine. This time there’s been a radical swing towards the expecting a rate rise shortly. positive camp with 49% of voters telling us that they’re feeling Confidence by Sector decidedly more confident about prospects for the next 3 months. Last time around we asked our clients, consultants and contractors In our summer survey this figure numbered 28%. Most surprising to suggest which sector would recover first from recession. It is the dramatic swing away from the negative contingent - last came as no surprise that the financial sector topped the list by a time, a notable 29% of you were feeling less confident but this large margin, at 39% of the vote. Even more than that, if we were has dropped to just 11% today. The middle ground, in other words to strip out the number of “don’t know’s” then this sector would those people who feel ambivalent about the period ahead has command 56%. Over the summer and early autumn, it seems remained steady at 40% versus 43% in our last report. The natural that banks in particular have romped ahead and with their share explanation, of course, is that a number of the previous summer prices ticking-up comfortably, their confidence appears infectious. ‘fence sitters’ are now feeling more upbeat and voting accordingly. As many as 67% of you today are pointing to financial institutions The fact that so many of our respondents are feeling confident is as to where the demand for testing lies. The public sector is a a remarkable turnaround over the last few months. However, we poor second with 21% of the vote, while telecoms trails with a should remind ourselves that a huge majority of 27% of you, who measly 4%. Those organisations falling into ‘Other’ include utilities expressed an opinion, told us in May/June that recovery would and retailers, who have enjoyed a brighter period than expected. most likely occur in the 0-3 month window and you’ve been proven correct. At least confidence in the market has improved Where is the demand for testing? but how has that translated into demand and therefore rates? 49% more confident 64% than last quarter 40% same confidence as last quarter 11% less confident 11% than last quarter 4% 21% Rate of pay We are not surprised to report that any meaningful increase in demand appears to be lagging behind confidence. A large number 64% Financial of Test Analysts, some 48% of our previous survey, were expecting 21% Public sector/govt rates to slip. In our last survey we reported that contract pay 4% Telecoms rates for Test Analysts were averaging £301 per day and this has now dropped a fraction to sit exactly on the £300 threshold. As 11% Other
  • 2. In the summer survey we picked-up on the fact that the time and becomes barely recognisable from its original purpose. purchasing managers index (PMI) for the UK’s service sector had When did you last review your processes and standards? Are they jumped over the key 50 threshold to 51.7. It’s even better news fit for today’s purpose? How appropriate and robust is your test today at 55.3 and ahead of forecasts. Quoted by the FT, Howard environment? Crucially, do you have the right people and skills to Archer, chief UK and European economist at HIS Global Insight succeed? commented “Given the dominant role of the services sector in What do you believe will be the drivers for a pick-up in demand the UK economy, this strongly endorses belief that the economy for testing services? returned to growth in the third quarter”. This is more than just It’s inevitable that businesses are reorganising, to adapt to the encouraging rhetoric since it’s based on firm, objective data. environment and challenges of today’s market and IT will be at the heart of that reorganisation. I believe that customer care and “weight of evidence suggests the the total customer experience will come more into focus as the recession is over” battle for a share of consumer spend intensifies. I think we’ll also The Office for National Statistics points out that industrial see more integration projects as mergers and takeovers - either production, in terms of manufacturing output, has also risen and for competitive positioning or simply survival - become prevalent. although growth rates are volatile, the rise in the summer was the strongest since the start of 2008. On the world stage, the IMF Summary In the face of evidence pointing to economic recovery, we need to is suggesting that the global economy is beginning to grow again, keep our feet firmly on the ground. It’s likely that whilst some with the powerhouses of the USA and Asia leading the way. sectors will see improvements in trading conditions, others will Economists at BNP Paribas were reported, again by the FT, as falter. The International Monetary Fund has dispelled fears over saying “This is a good start to the third quarter and adds to the the prospect of a double dip recession, although not at a fast weight of evidence that suggests the recession is over”. enough rate to prevent continuing unemployment. Flying in the face of this prognosis the CEO of HSBC, Michael Geoghegan, is Meet Colin Speirs convinced there will be a second downturn in the coming Colin Speirs is Centre4 Testing’s months. Our own software testing community does not believe newly appointed Consultancy that to be the case, as evidenced in our survey results. However, Practice Director and we’ve confidence needs nurturing and we need to take each day as it taken this opportunity ask comes. Whilst investment in change, bringing new products and him to respond to a few of the services to market, may be gaining in momentum, it’s important questions that are put to us for organisations to avoid false economies in their testing budgets. each day: It’s always possible to identify a consultant or contractor at a With businesses contending lower day rate than the next person, but value for money should with recessionary pressures, always be at the heart of any decision making. how do you respond to the suggestion by some that Take part in MarketWatch Colin Speirs testing is a luxury? The information in MarketWatch is based upon the hundreds of Consultancy Practice Director conversations that we have with testing professionals each week. I’m not sure anyone would seriously suggest that testing is a luxury, however the time You can also complete the MarketWatch survey online and required is always challenged. For many years now testing has download this survey and others going back to 2004 in PDF been a firmly established, critical part of software and systems format, at www.centre4testing.com Our thanks as always to delivery. More importantly, it’s not the extent of the testing nor the everyone who is contributing and a special thanks to those quoted amount of time that is taken that is relevant, it’s the quality of that in this issue. testing which is critical such that it meets the needs of the business. If you have any thoughts or feedback, including ideas for questions Commitment to doing a quality test has to be absolute in every we should ask or analysis we should undertake, please contact case. us on 01273 666 799 or via marketwatch@centre4testing.com How should organisations ensure that they’re getting best value for money out of their testing budget? The dilemma is all about how to provide the most effective testing within the constraints of time and budget. You need to carry out a truly honest and objective assessment of exactly how you deliver testing in your organisation and where your resources are being directed. This isn’t a one-off exercise but if you haven’t done it for a while then now’s the time to challenge yourself and colleagues. You’ll need to take into account the whole of the test organisation. Question your methods and approach. Is your documentation still fit for purpose? It’s extraordinary how documentation evolves over Setting the standard in software testing services