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Mobil izing BharatMatrimony
Mobil izing BharatMatrimony Web  :  Mobile  :  Print  :  TV
Our value proposition to BharatMatrimony Leverage our  expertise   in participative media  to open  new revenue streams  for BharatMatrimony
A cross-platform approach keeping mobile as the active channel Web Mobile Print Television
A cross-platform approach keeping mobile as the active channel Web Mobile Print Television Increase in revenues Increase in users
The  Web  Proposition ,[object Object],[object Object],[object Object],[object Object]
The  Web  Proposition Monetizing Non-paying Members
The  Web  Proposition Monetizing Non-paying Members
The  Web  Proposition Monetizing Non-paying Members Speak with Kritika right now! Dial   56644   & enter  858232
The  Web  Proposition ,[object Object],[object Object],[object Object],[object Object],Monetizing Non-paying Members Speak with Kritika right now! Dial   56644   & enter  858232
The  Web  Proposition Activating Non-paying Members
Request a chat over mobile with this user. Send a message to  56644  with @ <id> chat date <dd:mm:yy> chat time <hh:mm> The  Web  Proposition Activating Non-paying Members
Request a chat over mobile with this user. Send a message to  56644  with @ <id> chat date <dd:mm:yy> chat time <hh:mm> User <id> has requested a mobile conservation with you on 30 th  Jan at 7.45 pm.  Send “ YES  < senders id >” to 56644 to confirm. The  Web  Proposition Activating Non-paying Members
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Request a chat over mobile with this user. Send a message to  56644  with @ <id> chat date <dd:mm:yy> chat time <hh:mm> User <id> has requested a mobile conservation with you on 30 th  Jan at 7.45 pm.  Send “ YES  < senders id >” to 56644 to confirm. The  Web  Proposition Activating Non-paying Members
The  Web  Proposition Extending a Service to the Mobile Platform
NOW participate in the Virtual Matrimony Meet from your  mobile !  The  Web  Proposition Extending a Service to the Mobile Platform
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NOW participate in the Virtual Matrimony Meet from your  mobile !  The  Web  Proposition Extending a Service to the Mobile Platform
The  Web  Proposition More Features to Customers
{ NEW Safety Feature! Don’t reveal your mobile number!  Instead let other members contact you by calling in to our short-code  56644  and entering your user id The  Web  Proposition More Features to Customers
{ NEW Safety Feature! Don’t reveal your mobile number!  Instead let other members contact you by calling in to our short-code  56644  and entering your user id Give members the option to let others contact them on their mobile numbers directly or via the short-code where their real mobile numbers remain hidden. The  Web  Proposition More Features to Customers
The  Mobile  Proposition ,[object Object],[object Object]
The  Mobile  Proposition Expand Universe  ::  Monetize New User base
IVR Search Application BharatMatrimony’s users can search for profiles on the mobile by dialing in to 56644 The  Mobile  Proposition Expand Universe  ::  Monetize New User base
IVR Search Application Subscription Service BharatMatrimony’s users can search for profiles on the mobile by dialing in to 56644 Operators promote the service to their user base Mobile users subscribe to the BM service with operators Automated call to set-up profile over mobile Registered Users get daily alerts with matching profile Registered Users can initiate call with other registered members from the BM universe Rs. 30/ month Rs. 6/ min The  Mobile  Proposition Expand Universe  ::  Monetize New User base
The  Print  Proposition ,[object Object],[object Object]
The  Print  Proposition New Revenue Stream
The  Print  Proposition New Revenue Stream Mobile Postbox Facility :  No  Yes Seeking TAMIL Iyer groom, (M.S., MBA, Ph.D., above 175cm., below 30 years), based in U.S. (anywhere) for Iyer, Vadama girl, 25 yrs/170 cm., fair, thin.  Call on 56644 id. 97531
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The  Print  Proposition New Revenue Stream Mobile Postbox Facility :  No  Yes Seeking TAMIL Iyer groom, (M.S., MBA, Ph.D., above 175cm., below 30 years), based in U.S. (anywhere) for Iyer, Vadama girl, 25 yrs/170 cm., fair, thin.  Call on 56644 id. 97531
The  Television  Proposition Cellcast will produce a  television show  to  showcase the services  on mobile and the Web
The  Television  Proposition ,[object Object],[object Object],[object Object],[object Object]
The  Television  Proposition Advertise Product  ::  Acquire Customers
The  Television  Proposition Advertise Product  ::  Acquire Customers
The  Television  Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object]

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Cellcast - Presentation to BharatMatrimony

  • 2. Mobil izing BharatMatrimony Web : Mobile : Print : TV
  • 3. Our value proposition to BharatMatrimony Leverage our expertise in participative media to open new revenue streams for BharatMatrimony
  • 4. A cross-platform approach keeping mobile as the active channel Web Mobile Print Television
  • 5. A cross-platform approach keeping mobile as the active channel Web Mobile Print Television Increase in revenues Increase in users
  • 6.
  • 7. The Web Proposition Monetizing Non-paying Members
  • 8. The Web Proposition Monetizing Non-paying Members
  • 9. The Web Proposition Monetizing Non-paying Members Speak with Kritika right now! Dial 56644 & enter 858232
  • 10.
  • 11. The Web Proposition Activating Non-paying Members
  • 12. Request a chat over mobile with this user. Send a message to 56644 with @ <id> chat date <dd:mm:yy> chat time <hh:mm> The Web Proposition Activating Non-paying Members
  • 13. Request a chat over mobile with this user. Send a message to 56644 with @ <id> chat date <dd:mm:yy> chat time <hh:mm> User <id> has requested a mobile conservation with you on 30 th Jan at 7.45 pm. Send “ YES < senders id >” to 56644 to confirm. The Web Proposition Activating Non-paying Members
  • 14.
  • 15. The Web Proposition Extending a Service to the Mobile Platform
  • 16. NOW participate in the Virtual Matrimony Meet from your mobile ! The Web Proposition Extending a Service to the Mobile Platform
  • 17.
  • 18. The Web Proposition More Features to Customers
  • 19. { NEW Safety Feature! Don’t reveal your mobile number! Instead let other members contact you by calling in to our short-code 56644 and entering your user id The Web Proposition More Features to Customers
  • 20. { NEW Safety Feature! Don’t reveal your mobile number! Instead let other members contact you by calling in to our short-code 56644 and entering your user id Give members the option to let others contact them on their mobile numbers directly or via the short-code where their real mobile numbers remain hidden. The Web Proposition More Features to Customers
  • 21.
  • 22. The Mobile Proposition Expand Universe :: Monetize New User base
  • 23. IVR Search Application BharatMatrimony’s users can search for profiles on the mobile by dialing in to 56644 The Mobile Proposition Expand Universe :: Monetize New User base
  • 24. IVR Search Application Subscription Service BharatMatrimony’s users can search for profiles on the mobile by dialing in to 56644 Operators promote the service to their user base Mobile users subscribe to the BM service with operators Automated call to set-up profile over mobile Registered Users get daily alerts with matching profile Registered Users can initiate call with other registered members from the BM universe Rs. 30/ month Rs. 6/ min The Mobile Proposition Expand Universe :: Monetize New User base
  • 25.
  • 26. The Print Proposition New Revenue Stream
  • 27. The Print Proposition New Revenue Stream Mobile Postbox Facility : No Yes Seeking TAMIL Iyer groom, (M.S., MBA, Ph.D., above 175cm., below 30 years), based in U.S. (anywhere) for Iyer, Vadama girl, 25 yrs/170 cm., fair, thin. Call on 56644 id. 97531
  • 28.
  • 29. The Television Proposition Cellcast will produce a television show to showcase the services on mobile and the Web
  • 30.
  • 31. The Television Proposition Advertise Product :: Acquire Customers
  • 32. The Television Proposition Advertise Product :: Acquire Customers
  • 33.
  • 34.