Explore the motivation process behind consumers purchasing a particular cell phone provider. Brandon Means Marketing 340- consumer behavior

1. A Short Presentation
Featuring Brandon Means & Arturo Esparza For Dr. Cheryl Luczak’s marketing class
About Consumer Behavior
The Consumer Motivation Process
Yes! What kind of
Not so fast! We have
phones do you to get you with the
have? Providers????
right provider first!
Which do you
prefer???
ssd
By: Brandon Means and Arturo Esparza

2. Why Cell Phone Providers?
Mobile technology’s role in today’s society
Large list of providers
Self-Evaluation
Top Providers – TopTenReviews
# 4 # 3 # 2 # 1

3. How Research Was Conducted?
3 Providers
AT&T T-Mobile Verizon
Primary Secondary
Online
Surveys
Research

4. Hypothesis
AT&T T-Mobile Verizon Overall
• Poor • Lack of • Price >>
• Customer Network innovative Satisfaction
Service products Level

5. Results & Recommendations - AT&T
Satisfied (55%)
• Network Coverage
• Fair pricing
• Bundles/Packages
Not Satisfied (45%)
• Hidden fees
• Customer service
Recommendations
Simple Contracts
Short Wait Times

6. Results & Recommendations - T-Mobile
Satisfied (70%)
• Phone Variety
• Plan Options
Not Satisfied (30%)
• Network Coverage
• Dropped Calls
• Limited Data
Recommendations
Increase Coverage
Customer Service

7. Results & Recommendations – Verizon Wireless
Satisfied (80%)
• Network Reliability
• Customer Service
Not Satisfied (20%)
• Phone Variety
• Limited Plans
Recommendations
More Exclusive Phones
More Data Plans

8. Recommendations
Fun Fact
• 84% of costumers
Satisfaction Percentages who did not pay
for phone service
were dissatisfied.
Recommendations
• Have it your way
• Exceed customer
expectations
35% 40% • Improve family
Plans
Verizon
25% AT&T
T-Mobile

9. Recommendations
Post Buy
Evaluation
Buy
Evaluation
of
Info Search Alternatives
Need
Recognition
25%