Celine Dion is a Canadian singer and songwriter who was born in Quebec, Canada. She comes from a highly musical family and began singing at age five. At age 12, she composed a song that changed her career trajectory. Since then, she has won numerous music awards and is regarded as one of the most influential voices in pop music. Some of her biggest hits include "My Heart Will Go On", "Because You Loved Me", and "It's All Coming Back to Me Now". She maintains an active online presence through websites, social media, and fan communities to engage with her large global audience.

1. Celine Dion
The Canadian Legend
By Fadia Mamo

2. Background
 Born in a rural French Canadian hometown called Charlemagne
(a small town 30 miles east of Montreal, Quebec, Canada)
 She is the youngest of 14 children of a highly musical family
 Began to sing and perform at the age of five
 At the age of twelve, together with her mother and one of her
brothers, Celine composed a French song which would forever
change the course of her life.
Celion Dion (2014). Biography: The Journey so Far.
Retrieved from http://www.celinedion.com/ca/biography

3. Background
 Has “earned music industry awards from around the world:
Grammy Awards in the US, Juno and Felix Awards in Canada,
and a World Music Award recognizing her status as the bestselling female artist of all time.”
 Has been called “the premier contemporary pop vocalist of the
Nineties.”
 In 1983, Celine was the first Canadian ever to receive a Gold
Record in France.
 Celine Dion is regarded as one of pop music's most influential
voices
 (Celine Dion Biography, 2014)
Celion Dion (2014). Biography: The Journey so Far. Retrieved from
http://www.celinedion.com/ca/biography

4. Best Hits

"A World to Believe In”

"My Heart Will Go On”

“To Love You More"

"The Power of Love"

"Beauty and the Beast"

"Because You Loved Me"

"It's All Coming Back to Me Now"

"Be the Man"

"I'm Your Angel“

"Where Does My Heart Beat Now"

"The Power of the Dream"

"When I Fall in Love"

"That's the Way It Is"

"A New Day Has Come"

"I'm Alive“

"I Drove All Night“

"Taking Chances"

5. Current Family

6. Online/Social Media Presence:
Official Website
http://www.celinedion.com/ca/home

7. Online/Social Media Presence:
Facebook Page
https://www.facebook.com/celinedion

8. Online/Social Media Presence:
Twitter Page
https://twitter.com/celinedion

9. Online/Social Media Presence:
Myspace Page
https://myspace.com/celinedion

10. Online Communities: Team Celine
Official Online VIP Club
http://www.celinedion.com/ca/teamceline-dion
Created and maintained by Celine Dion Online VIP Team Managers

11. Online Communities: Forums
http://www.celinedionforum.com/
Created and maintained by top fans of Celine

12. Online Communities: Fan
Communities
http://celinefan.org/
Created and maintained by top fans of Celine

13. Reaching to Audience and
Meaningful/Sharable content
 Regular postings for
opportunities to reach
to audience
 Fans are
liking,
sharing,
following and
posting
 Audience is
targeted and
engaged

14. Active Engagement with Fans
Perhaps it would be useful
for Celine to engage with
fans by beginning an
Instagram account!

15. Social push IRL/Post
consistently
 Celine and her team continues to be very active online
 Continuous opportunities for fans to enter contests and win
prizes for swag, tickets to concerts and meeting celine
 This is done mainly by fans following social media posts online
for directions
 Very effective system as Céline continues to have regular
opportunities for fans

16. Hope you enjoyed the
SLIDE show 