During the 2016 NADO Annual Training Conference, Brian Kelsey, founder of Civic Analytics, led the CEDS 101 workshop.

1. CEDS 101
NADO EDD/CEDS Training Program
Annual Training Conference – San Antonio
October 15, 2016

2. 2
http://www.areadevelopment.com/corpSurveyResults/

3. 3
CEDS CONTENT GUIDELINES
http://www.eda.gov/ceds

4. Upjohn Institute survey of
5,000 IEDC members:
How many EDOs are aware
of a CEDS in their region?
14% rural
4% urban

5. Keys to approaching your CEDS
Understand what drives
local buy-in for regional
economic development.
Write a plan that people
want to implement.
Collective impact – EDD
alone is not responsible
for achieving goals.
5
“Vehicle for collaboration”
“Roadmap for prosperity”
“Flexible framework for
coordinated planning”
“Our value proposition”

6. High-Quality/High-Impact CEDS
Identifies region’s competitive advantage.
Demonstrates EDD’s grasp of key trends.
Tells a compelling story about future.
Commits to measurable progress.
Motivates action.
http://www.knowyourregion.org/wp-content/uploads/2012/05/EDA-CEDS-Standards-of-Excellence.pdf

7. Thinking about your CEDS
Vision Statement
Call to Action
SMART Goals
Strategies
Actions
Why
What
How
Summary
background &
SWOT analysis
Evaluation
framework
Strategic direction
& action plan
7
How planners
(should) think
How normal
people think
EDA CEDS
Requirements

8. Why SMART goals?
Specific
Measurable
Achievable
Relevant
Time-bound
Every goal in your
CEDS should meet
these criteria.
8

9. CEDS Hedging Hall of Fame
“Foster the development of…”
“Encourage the growth of…”
“Facilitate the promotion of…”
“Support the creation of…”
9

10. Challenges
10
We don’t control
the economy.
Of course not. But
would you invest
in something with
no clearly defined
goals or expected
ROI – why do we
ask others to?

11. Challenges
11
We don’t control
decisions of other
organizations that
impact region.
You don’t have to.
SMART goals are
achieved through
collective impact.
SMART goals are
what, not how.

12. Practicing SMART Goals
12
Hold 4 small business
workshops this year
Support workforce
development
Maintain the region’s
quality of life
Is this a SMART goal?
Why or why not?
What changes would
you make to it?

13. Resiliency
Consult NADO Resiliency
Library for inspiration.
Work w/ your EDD board,
CEDS committee, & other
stakeholders to identify a
relevant definition.
Identify appropriate ways
to measure resiliency.
Incorporate into CEDS.
13

14. 14

15. 15

16. 16
http://www.swfrpc.org/content/Economic_Development/CEDS/09-03-2015_SWFRPC_CEDS_Resiliency_chapter_rev.pdf
Example: SMART Goals (Resiliency)

17. 17
http://www.swfrpc.org/content/Economic_Development/CEDS/09-03-2015_SWFRPC_CEDS_Resiliency_chapter_rev.pdf
Example: SMART Goals (Resiliency)

18. 18

19. CEDS Data Analysis
19
Everybody can learn how to become a good
community and economic researcher.
You can do high-quality CEDS using only free,
publicly-available data.
EDA has made substantial investments in data
tools—take advantage of them.
Secondary data improves every day, but we
will always need primary data.

20. • 4.9% of New Mexico workers or 42,500 work primarily from
home
• 44% or 18,000 of them are economic-base or earning their
income from outside the state (we estimate 20,000 now)
• “Economic base solos” or home based workers represent 5.6% of
the state’s economic base – higher than manufacturing
• 60% or 25,000 of Solo home based workers are self employed
• 39% or 16,000 are employees allowed to work from home
NM E-Solos

21. National Association of Development Organizations (NADO)
and the NADO Research Foundation
400 North Capitol Street, NW | Suite 390 | Washington, DC 20001
202.624.7806 | info@nado.org
NADO.org
Regional Strategies. Solutions. Partnerships.