1. 1 BetaResearch,BrandIdentityStudy,March2013.Base:Adults25-54.Rankedamongfully-distributed
anddigitalnetworks.*indicatestiedranking.
2 NielsenNationalTVToolbox,L+SDdataduring2Q13(4/1/13-6/30/13),Prime(M-Su8P-11P).BaseA18+.
3 BetaDigitalCableSubscriberStudy,September2012.*indicatestiedranking.
JointheveryfunnyMoRoccaashelearnstocook,anddiscoverstreasuredfamilyrecipes
andstoriesfrom grandparentsintheirkitchensacrossthecountry.It'sadelicioushour
celebratingtheAmericanmeltingpotoffood,familyandfun.
ADVERTISERBENEFITS
Withopportunitiestoengagetoday’spassionatefoodloverevenmore,elevateandalignyourbrandwithCookingChannel’sdistinct
pointofviewandleveragethevisionandexpertiseoftheteambehindthesuccessofFoodNetwork.
Promotionalmaterialsincludetaggabletune-inspotsandcustomizablewebbanners.
CContactyourScrippsNetworksInteractivesalesreptodayfordetails.
COOKINGCHANNELVIEWERSAREINTERESTED!1
•CookingChannelranks#2*basedonattentionpaidbyviewerstoCookingChannelcommercials.
•CookingChannelranks#5*byviewersbasedontheirlikelihoodtobuyproductsadvertisedonthenetwork.
COOKINGCHANNELAPPEALS
TOUPSCALEVIEWERS
ThepeThepercentagesofthosemorelikelytowatchCookingChannel
comparedtoAdSupportedCable:2
•Householdincomeof$100k+are25% morelikely
•Householdincomeof$100k+andprofessional/managerial
•jobsare17% morelikely
COOKINGCHANNELISAFAVORITE
NETWORKWITHWOMENAND
MULTICULTURALGROUPS
DiverseviewersrankCookingChannelamongtheir
5favoritenetworks!3
•#4withWomen18-49
•#4*withAfrican-Americans18+
•#4*with•#4*withAdultswithChildrenunder11
•#5withWomen18-34
PromotionWindow:September26–October23,2013PromotionWindow:September26–October23,2013
MYGRANDMOTHER’S
RAVIOLI
WITHMOROCCA
PREMIERESOCT2
WEDNESDAYS8|7C