LKN Chamber presentation website myths
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Presentation by Matt Swanson of MS Digital Solutions for the Lake Norman Chamber of Commerce on busting the myth that "If you build it they will come". Learn the 6 questions you should answer about your business to get your website working with the rest of your marketing plan.
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LKN Chamber presentation website myths
Editor's Notes
- 1) Not from around here, while I grew up in the northern Midwest, I’ve been working with businesses across the south for more than 8 years 2) Analytical and process driven methodology to solving businesses problems 3) Travel both across the US and around the world has given me a very broad perspective that I draw from 4) Broad base of experience with businesses of all shapes and sizes
- I always thought thought that middle of nowhere cornfield in Iowa was a bad place for a baseball diamond that was looking for out of this world attendance. A website in the middle of nowhere on the internet isn’t going to fare much better. However, the quote is wrong… it isn’t “they” its “he”. Just one person was all that Kevin Costner’s character was attempting to influence in Field of Dreams with his stadium. If you don’t tell anybody about your website. If you don’t promote it. Tell other sites about the content and hope they link to it, then that’s really all your audience will probably be. 1 person. Probably you.
- One of the biggest questions that businesses have been trying to answer is “Which drives which”. Does Offline promotion drive an audience online – which in turns builds a brand and potentially business offline? Or online promotion build the audience online and does promoting online drive an online audience offline for purchases. Offline goods and services continue to thrive with audiences built online. Lets face it, a digital Cheeseburger just doesn’t taste as good as the real thing. QSRs (Quick Service Restaurants) have seen a steady growth over the past few years by utilizing online According to a 2014 study by the Videology Group Building greater awareness and increasing overall campaign reach among specific demographic groups, or among light consumers of other media, such as television • Reaching prime consumers based on demographics, geography, purchase data, or other advanced behavioral targeting • Determining and delivering optimal frequency against a target audience to drive sales
- Online Marketing, whether it be social media, websites, or email is simply an extension of your business. It serves a purposes. It could be a sales person. An educator. Or even an accountant. To get the most out of the resource, it has to be aligned with the rest of your marketing efforts. Purpose, function, content, and message must be in sync. To get these in-line,there are 6 question that should be considered.
- While sites can perform a whole bunch of different purposes, to be truly effective it can’t be everything to everybody. So when making design and content decisions, there has to be a priority. This should be the primary purpose of the site. When you boil everything down, all the functionality boils down to 4 groupings.