Content writer for the 16 page, magazine-style print insert (500K printed) distributed in the Toronto Star - part of a multi-level, multi-media tourism campaign to invite and encourage Canadians living in southern Ontario Canada to visit the Genesee Valley, Finger Lakes and Central New York region to enjoy the region's myriad attractions. Produced in collaboration with Archer Communications. Break the Ice Media, and Bob Scott Productions.

2. What is it about a road trip that’s so much fun?
Maybe it’s the sense of freedom you get when you leave “the
usual” behind, even for a while. Or the fresh perspective
that travel often brings. Being on the road heightens
companionship and the joy of shared experiences. It bonds
friendships.
Just a few days. That’s all you need.
Take a few days to do or see something you’ve never seen
or done. To follow your tastes and interests. To feel the
romance again. To have time with the kids—real time. Make
some new memories.
We invite you to explore places in New York State you may
never have dreamed existed, and yet are an easy road trip
away. In the time it takes to watch your favorite movie, you’ll
be here.
Deeply wooded hillsides and rolling countrysides are put
to flame with rich colour as autumn claims the calendar.
Farm markets burst with the bounty of our rich farmlands.
People gather for shows, dancing, live music, events, and art.
Sensational wines, craft beers, and spirits are savored in cozy
pubs and innovative restaurants.
You’ll enjoy your road trip here so much, you’ll be planning
the next one before you get home.
We’ll be right here, waiting to welcome you.
Public Market, Rochester
1. The Genesee
Riverway Trail.
Explore almost
anywhere in Rochester
from along this trail,
and take in foliage
set against gorgeous
city skylines. This
38.6 meter long, multi-use trail is a designated National
Recreation Trail that extends through the scenic, cultural
and historic heart of Rochester. Walk, run, or bike along the
Genesee River—there’s a scenic gorge and three waterfalls,
plus three historic parks designed by Frederick Law Olmsted.
City attractions, services, and popular neighborhoods are
easily accessed, too.
2. Letchworth State Park. Imagine
having an eagle’s-eye view of the
changing leaves as you float in a
hot air balloon (through October
15) above “The Grand Canyon of
the East.” Hike, canoe or horseback
ride through some of the most
magnificent scenery in the United
States. The Genesee River roars over
three major waterfalls in this park
covering 5,807 hectares. Or drive through
the park and stop at stunning overlooks.
The new Humphrey Nature Center offers
interactive exhibits in all four seasons.
3.Chimney Bluffs
State Park. View the
forested shoreline of
Lake Ontario from some
of the strangest land
formations anywhere.
Winds, rain, snow, and
waves have shaped massive earthen spires over thousands of
years -and continue their sculpting even now. Some of these
spires rise up 46 meters above the lakeshore. Hike almost
6.4km of nature trails through the park, including a 1.6km
trail along the Bluffs.
5 Fabulous leaf peeping trails
In autumn, our landscape becomes a jeweled cloak of colours.
Here are five ways to enjoy fabulous fall foliage.
4. Bristol Mountain
Aerial Adventures.
Why not get inside
the forest canopy for
a close-up view? The
New York Aerial Park
takes you through a
series of 7 challenge
courses with varying
degrees of difficulty
and height. Elements
include zip lines,
tight rope walk, rope
ladders, and bridges
suspended between
platforms secured
to trees. Or fly through the trees on the New York Zipline
Canopy Tour, with 7 zip lines measuring over 1,524 meters,
4 bridges, and two off road rides. Kids aged 4–7 love the two
aerial courses specifically designed just for them. Wherever
you are, you’ll have amazing views of the Bristol Hills ablaze
in colour.
5. Robert H. Treman
State Park. Wild, rustic,
rugged, teeming with
waterfalls, streams,
and rock pools, this
park is full of magic.
Six trails wind through
spectacular craggy
gorges and wooded
glens. The crown jewel is
Enfield Glen, where trails
follow the gorge past
12 waterfalls—like the
35 meter Lucifer Falls,
with its long-distance
view down the gorge to the lower park, and the Devil’s
Kitchen Falls. The changing foliage, ferns and moss create a
fantasyland. The hiking is strenuous to moderate. A three-
mile section of the Finger Lakes Trail goes through the park.
Stokoe Farms
Finger Lakes

3. 4 Unique Trails in Upstate
New York. crossbordershowcase.com
Whatever you have a taste for—or
a curiosity about—there’s a trail for it.
1. Apple Tasting Tour. The
southern shore of Lake Ontario
between Rochester and
Syracuse is Apple County. It’s
the #1 apple-producing area
in New York State and works
with local farms, farm markets,
cideries and wineries to offer
the Apple Tasting Tour throughout the month of October.
Learn the difference in apple varieties in taste, texture and
scent. Pick up some of your favorites—and don’t forget the
yummy baked goods, fresh local produce, cider and wines
along the trail.
2. Brew Central. For
decades, New York State
was the #1 beer producer
in the United States—and
central New York was
the hop capital of the
world. Lucky you—you’re
just in time for the craft
renaissance brewing in the
region once again! Sip the
state’s best craft beverages on a trail from Syracuse to Utica
to Cooperstown. Hear the stories and traditions of Central
New York’s brewers, distillers, publicans and vintners. Their
craft beers, hard ciders, wines and spirits are on par with any
of the United States’ finest.
3. The Chocolate Trail.
Mmm... chocolate. In
Corning’s historic Gaffer
District, chocolate comes
in many forms. It’s mouth-
watering candy on one stop
of this tour. On another,
it’s a chocolate martini. Or
cocoa bean-flavored lip liner. Even dogs get carob-flavored
treats. The chocolate list goes on. Find it all in a picturesque
downtown known for its exceptional shopping, dining,
and arts, just a walk away from the world famous Corning
Museum of Glass.
4. The Discovery Trail.
This family-friendly trail features
eight brainy attractions around
the home of Cornell University,
Ithaca, in the southern Finger Lakes.
It’s a collaboration of fascinating
attractions like the Cayuga Nature
Center, the Sciencenter, The
Museum of the Earth, and the
Herbert F. Johnson Museum of Art.
Learn about the environment, art, birds, the mastodon that
roamed the glaciers (which formed the hundreds of gorges
in the area), and get hands-on with innovative, inspiring
activities, both indoors and outside.
DESTINATION
BREWCENTRALNY.COM
DESTINATION
BREWCENTRALNY.COM
DESTINATION
BREWCENTRALNY.COM
Come to western New York and explore lakes and
lighthouses, grapes and wineries, craft breweries,
fall festivals, Peek’n Peak Resort and Spa, and the
Lucy Desi Museum. Plan your adventure!
Learn,Laugh,Play&Stay
tourchautauqua.com 866.908.4569
ORLEANS
COUNTYNew York
Letchworth State Park
Each Pole Position Raceway is independently owned and operated.
INDOOR, ELECTRIC KART RACING
SYRACUSE: Destiny USA
ROCHESTER: Marketplace Mall
BUFFALO: Walden Galleria
AWS
- Kart Speeds up to 45 MPH
- Adult & Junior Karts (Must be 48” tall)
- Video Games & Sports Memorabilia
- Corporate Events, Birthday Parties
& Personal Celebrations
- Gift Certificates Available for Purchase

4. Rochester. Your Getaway Center.
crossbordershowcase.com
Every road trip needs a destination that’s close enough to
get to, with plenty of time to enjoy a getaway—but different
enough for new experiences and adventures.
Rochester is a city
that knows how
to play at every
age. It’s energetic,
creative, and
innovative, but with
a friendly, laid-back
vibe. There’s no city
“hotter” for arts and culture than Rochester, outside of New
York City itself.
Just a 90-minute drive from your border crossing, New York
State’s third largest city is central enough for day trips south
and east in the state. It’s only 30+ minutes to the gateway of
the Finger Lakes region and more than 100 wineries, in some
of the most stunning scenery in the country.
But don’t expect the sticker-shock and hassle you find in
some other cities. You’ll be surprised at how affordable it is in
the Rochester area.
It’s easy to navigate. And there’s plenty of free parking.
Unplugged Family Fun
Rochester believes in play, fun, exercise, exploring, and
discovery—no matter what your age—inside or out! It’s made
for fun holidays and school breaks.
Immerse yourself in the world of The Strong—national
museum of play in the heart of downtown Rochester. Plan
on spending several hours exploring The Strong’s Toy Hall of
Fame, vast exhibit spaces, the kid- sized Wegmans Super Kids
Market and life-sized Sesame Street. Bigger kids can check
out the eGameRevolution. (Don’t miss the gift shop!)
Got older kids? Go
Kart Racing at the
huge indoor track
at Pole Position
Raceway, located
at Marketplace Mall.
The Memorial Art Gallery is
considered one of the finest
regional art galleries in the country,
affectionately called “the mini-Met.”
The night is yours! You’ll find a
varied, vibrant live music scene in
clubs, cafes, pubs and performing
arts centers, even the historic The
Little movie theatre.
There are more theatre and
dance performances in Rochester
than anywhere in the state outside
of New York City itself.
The magnificent Eastman Theatre
is home to the world-renowned
Rochester Philharmonic
Orchestra, with an exciting array
of performances from concerts
to international guest artists
and large-scale opera
productions.
Sip & Taste
Known as one of the
most creative and
innovative cities
in the nation,
be prepared for delectable surprises when it comes to
Rochester, NY’s specialties in food and drink!
Rich farmlands, local
specialties and innovative
chefs combine to offer
everything from ethnic
dishes to fine dining in
sophisticated settings.
This is the nation’s 3rd
-largest wine producing region, with more than 100 wineries
from Rochester to the Finger Lakes. Savor award-winning
vintages gaining world-
class reputations.
Finger Lakes wineries are
within a 90-minute drive
of Rochester. In fact, Casa
Larga Vineyards is just 20
minutes from downtown.
The Seneca Park Zoo is open all year—known for its kid-
centered educational focus and walk-ability. See African
elephants, lion and baboon families, funny meerkats and
much more.
Time-travel back
to 19th- century
life at Genesee
Country Village &
Museum, one of
the largest living,
working history
museums in the
country. Visit a
world of cowbells,
baking bread, wood chopping and old-time games from
pioneer to Victorian days.
Go Indoor climbing at RockVentures. Soar at Altitude
Trampoline Park. And for cool, hands-on exhibits visit the
Rochester Museum & Science Center.
Find the Romance
A special night out, just the two of you. An intimate dinner
at a cozy bistro. Walking hand-in-hand through golden
leaves on quiet neighborhood streets lined with Victorian
architecture. Finding a unique treasure in the many
galleries and shops in picture-book villages along the Erie
Canal. Discovering a new favorite place to come back to.
Rediscovering each other. So many reasons to visit Rochester.
Arts & Culture
Rochester is an
epicenter of film
and photography.
The George
Eastman Museum,
a 50,586 square
meter estate,
is home to the
world’s leading
collections of
photography
and film.
museumofplay.orgRochester, NY U.S.A.
The
ulTimaTe
play
desTinaTion
SM
forallages

5. Super Shopping
Choose 1, 2, or all 3 malls! You’ll find stores not found
anywhere else in Upstate New York, including Von Maur, LL
Bean, and a Land’s End Inlet. Rochester’s super-regional,
upscale Eastview Mall can keep you busy all afternoon,
catering to high-end, fashion-forward tastes. Or explore The
Marketplace Mall or The Mall at Greece Ridge (one of the
largest shopping centers in the country).
Welcoming
Neighborhoods
The East End, Corn
Hill, the St. Paul
Quarter, the South
Wedge, Park Avenue
neighborhood and
the new College
Town near the University of Rochester are beautiful, intimate
city neighborhoods with an eclectic nightlife, fascinating
shops, and trendy restaurants.
Artisan Brews
Old-time brews and
up-and-coming craft
breweries also make the
area a stand-out, along
with new artisanal
locally-distilled spirits—
bourbons, whiskeys,
grappa, eu de vie and
vodkas.
Follow the Rochester
Craft Beverage
Trail. Stop at Black
Button Distilling,
Rochester’s first grain
to glass distillery since
prohibition, within sight
of the award-winning
Rochester Public
Market.
Nearby, tour Rohrbach Brewery to see hops, malted barley
and water go through the process of becoming a great beer.
Lost Borough Brewing is just a few minutes from the Market.
When the Snow
Flies
Bristol Mountain
Resort is a favorite with
Canadian skiers for
its “Big Vertical”—an
almost 366 meter drop,
the highest east of the
Rockies. There’s wicked downhill and boarding, two high
speed quads, and
35 slopes and
trails—a variety of
inclines for every
skier and boarder
from beginner
to expert. Ski
all day into the
night—96% of the
trails are lighted.
George Eastman Museum
There’s great
ice skating,
snowshoeing and
cross-country
skiing, too.

6. If outlets light your fire, Waterloo Premium Outlets®
features 100 designer and brand name stores 40 minutes east
of Rochester off I-90—a huge outdoor shopping center with
free parking and hot bargains for Canadians. Don’t forget our
lower sales taxes, too
For some, shopping is bliss. You’ll have lots of opportunities
to find the perfect buy for every occasion or just-because-
you-love-it—whatever your lifestyle—on tree-lined Main
Streets in towns with 19th century buildings and storefronts.
In chic boutiques, antique shoppes, museum gift shops, and
little galleries. Or along the Erie Canal in towns full of quaint
shops and restaurants.
Find Your (Shopping) Bliss.
www.RochesterMalls.com
Hotels
Wondering where to stay for
your getaway?
Relax and restore at one of
Rochester’s hotels.
There are thousands of rooms available, all conveniently
located in and around the city. Nationally-known hotel
chains like Hilton Garden Inn (choose city locations in
Downtown, Collegetown, or Bushnell’s Basin on the
Erie Canal).
Boutique hotels like The
Strathallan—A Double
Tree by Hilton Hotel,
just steps away from
museums, events and
nightlife. Romantic,
luxury B&Bs with gourmet
breakfasts. Family-
friendly hotels with fun
packages tailored to kids.
View the Rochester skyline and spectacular sunsets from a
hilltop at the Woodcliff Hotel and Spa.
Spacious Guest
Rooms & Suites
Heated Indoor
Pool
24 hour Fitness Center
Glass Enclosed Arboretum
Complimentary Airport Shuttle
Meeting & Banquet Spaces
Ask about our Special Event
Packages & Group Rates
Rochester Downtown
For Reservations Call
585-232-5000
www.rochesterdowntown.hgi.com
Experience Rochester
155 East Main Street Rochester, NY 14614

7. Highlights along your way.
crossbordershowcase.com
Have a plan or wander. Choose a direction and a destination.
No matter where your road trip takes you, you’ll find places,
people and things that will surprise and delight you.
How to Get Around
5&20, 15, 17, 18, 31, 62, 219
These routes will take you through unhurried, scenic
countryside, along the western Erie Canal, beside Lake
Ontario, or south-southeast through mountains and the
Finger Lakes.
I-90 and I-86
The New York State Thruway (I-90) and I-86 highways get you
from east to west quickly, smoothly, and efficiently with well-
marked, well-maintained roads.
Autumn Bounties
The harvest is in all over the region. Look for roadside stands
and farm markets to find everything from local homemade
pies to gourmet sauces
and jellies.
Just 45 minutes from
your border crossing,
follow country byways
toward Rochester to find
bountiful farm markets,
charming gift shops and unique museums in towns along the
Erie Canal, Historic Ridge Road and the Seaway Trail.
Shop for antiques, collectibles and handcrafted gifts among
cobblestone buildings or in a Victorian era village square.
Visit a winery. Try some homemade chocolates or maple
sugar products.
Fall Sport
The Genesee River and Lake
Ontario offer a vast array of
activities including boating,
fishing, walking the Charlotte
Pier at the brand-new state-
of-the-art Port of Rochester
Marina, hiking or biking.
Gaming &
Entertainment
There’s more than one
casino resort beyond the
border! Turning Stone
Resort Casino is a premier
four-season, destination resort conveniently located less
than two hours east of Rochester. World-class gaming, golf,
entertainment, accommodations and spa facilities—it’s
earned AAA Four Diamond ratings for The Lodge, The Tower
Hotel, and Wildflowers restaurant.
Got Time? Go Farther!
In the valley towns near the
Catskill Mountains, geology,
history, and agriculture create
plenty of experiences for those
with a bit more time to extend
your road trip east.
Two of the largest show caves in the Northeast offer chances
to take a boat ride on an underground lake, or see a 30-meter
underground waterfall. Mine for gems in the Howe Caverns.
Indulge in the fresh farm-to-table, organic food culture
throughout the area. Shop charming boutiques like the
Beekman 1802 in Sharon Springs—made famous by the TV
reality show, The Fabulous Beekman Boys.
Bring Your Skis
New York is Ski Country!
(And cross country skiing
and snowshoeing, too.)
Swain Resort is the oldest
continuously operated
ski area in New York. Families love Swain for great skiing
and snowboarding (and snow tubing!) at affordable rates
in a friendly and safe environment. There are 40 hectares of
skiable terrain on 30 trails.
Peek’n Peak Resort
is a four-season resort
located in the foothills of
New York with Alpine and
Nordic Skiing, Terrain
Parks (including the new
BoarderCross Course),
and Snow Tubing (7
lanes). Enjoy the 121 meter vertical drop, 27 lighted ski
slopes and trails, state-of-the-art chair lifts, and terrain parks
available for every skill level. The 108-room Inn at the Peak
offers luxury accommodations, a day spa, and indoor pool.
Holiday Events
Peek’n Peak Fall Fest—
October 8 & 9, 15 & 16, 2016
Leaves are just turning in
the foothills around this
juried crafts show with
more than 130 vendors, a
farmers market and activities
like the pumpkin cannon, children’s games, petting zoo,
entertainment, pony rides, ski lift rides, classic car cruise in,
and an annual snow sports equipment swap and more.
Letchworth Arts & Crafts Show & Festival—Oct 08, 2016–
Oct 10, 2016
Enjoy peak fall foliage at the spectacular “Grand Canyon of
the East” along with the best in pottery, paintings, quilts
and fiber arts, handcrafted jewelry, photography, furniture,
decorative painting, dried floral pieces and more. Over 300
artisans, food vendors, activities for the whole family, and
live music. Free Admission and parking for the craft show
with $8 per car entry to the park.
Chautauqua: #1 of 20 Best
Small Towns in America
-— Smithsonian Magazine

8. See live glassblowing, art, and more.
Don’t miss our new Contemporary Art
+ Design Wing!
CorningFingerLakes.com 866-946-3386
Master Crafted
F I N G E R L A K E S
C RNINGand ≤e sou≤ern
PhotocourtesyofStuGallagher
Explore
Discover
Halfanhourwestof Albany,we have a little bit of everything:
museums,underground adventures (two of the largest show caves in the
Northeast),spectacular vistas... even NewYork’s newest beverage trail.
Our farms are growing everything from apples to zucchini, and many of
our restaurants are creating inspired farm-to-table menu items.
Come for the day or stay for a while. With so much
to do and a wide range of overnight accommodations, hospitality
awaits through every door. Call or write for our travel guide.
Savor
DEBRA BECHTOLD, VISIONS OF SCHOHARIE VALLEY
Schoharie County Tourism • 143 Caverns Road, Howes Cave, NY 12092
1-800-41-VISIT • UpstateVacations.com
MITCH WOJNAROWICZ/BREW CENTRAL
SchoharieCounty.It’sabeautifulthing.
Stay
DEBRA BECHTOLD, VISIONS OF SCHOHARIE VALLEY
TOM SMITH
16 SCH CANADA 01 05_Layout 1 8/18/16 8:15 AM Page 1
Corning Museum of Glass Holiday Events:
2300° : 3rd Thursday of November & December 2016—
6 to 8pm
Glass Holiday Feast—
Created by the Hot Glass
Show team, the holiday
feast features meal staples
like turkey, ham, mashed
potatoes, and green beans—
glass, of course.
Glass Wonderland—November 17, 2016 through January
3, 2017—It’s the season of sparkle and shine! Nothing
sparkles like The CMOG’s dazzling 4.26-meter tree
decorated with hundreds of handmade glass
ornaments. Or the life-sized Glass Snowmen,
guaranteed not to melt indoors.
Holiday Open House—December 3–4, 2016
Enjoy free Museum admission, lots of live music
and activities, discounted holiday glassmaking
projects, and other festivities. Don’t miss the Annual
Studio Glass Sale, with one-of-a-kind handmade objects.
Happy Holidays
Rochester is made for fun
holidays and school breaks!
No better place to take
a selfie than at George
Eastman Museum during
the holidays with Sweet Creations—a display of dozens of
cleverly designed and deliciously decorated gingerbread
houses and objects located throughout the museum.
Turning Stone’s legendary Gingerbread Village is the largest
in Central New York, featuring thousands of individual pieces
of gingerbread, 100 pounds of assorted candy, and 800
pounds of icing, and 300 pounds of fondant.
Genesee Country Village & Museum—
Yuletide in the Country December
2 through 18—Take an evening walk
through the lamp-lit snowy streets
to experience the merry-making of
holidays in 1849 with dancing, music
and a tree lighting among the village
homes and businesses.
Turning Stone’s Gingerbread Village: One of
the 9 Best Gingerbread Villages in the Country.
-— Forbes Travel Guide

9. VISIT NEW YORK STATE
A Welcome
A Welcome
Visit: crossbordershowcase.com
Visit New York State—Your Dollar
Goes Further When You Do!
Canadians can maximize fun while
minimizing cost with these tips.
1. Enjoy a weekend
here. Check for
discounted rates and
packages. Get an $800
duty free allowance
after a 48 hour stay.
2. Use cash or convert your money before you
travel. Use credit cards with no foreign exchange
fees. ATMs are your best friend for cash.
3.Sign up for retailer email lists and loyalty
programs before you shop here. You’ll find lower
sales taxes, too!
4. Time your
trip around sales
at stores in our
region. There are
deeper discounts,
lower sales tax and
larger selections
than in Canada, with
seasonal, special event, and national holiday sales
tailored for Canadian shoppers.
5. Take advantage of our lower gas prices in
suburbs or major cities like Rochester.
6. Your best source for special Canadian
packages and free admissions is the www.
crossbordershowcase.com website.
Learn more:
ATTRACTIONS: crossbordershowcase.com/attractions
SHOPPING: crossbordershowcase.com/shopping
LODGING: crossbordershowcase.com/lodging
SPECIAL OFFERS: crossbordershowcase.com/special-offers
EVENTS: crossbordershowcase.com/events
A BIT FARTHER: crossbordershowcase.com/bit-farther
Listen to Cross Border Showcase
9am Sunday Mornings on AM900 CHML Hamilton
When you drive a little deeper into New York State, you’ll
discover A Welcome Surprise! Upstate New York boasts an
astonishing collection of things to see and do—all year long.
“Your dollars go further
when you do!”
$
® I LOVE NEW YORK logo is a registered trademark/service mark of the NYS Dept. of
Economic Development, used with permission.