According to Twitter data from January 2014, there were over 255 million active Twitter users worldwide. The document discusses Twitter usage trends during the 2014 World Cup, including the most talked about moments and players from the England vs. Italy match. It also notes the impact of Luis Suarez's biting incident and how brands engaged on Twitter around the World Cup. The data shows the viral spread of videos on Vine and highlights of the tournament discussed on Twitter.

1. TwitterByTheNumbers
#ÇaySimitTweet
@CBURAKYILMAZ
CEO OF GENART
09 07 2014

2. source: Twitter Internal Jan 2014
255+ million
active users worldwide

3. #WHOUSESTWITTER
IN TURKEY

7. TWITTER IS
LIVE
PUBLIC
CONVERSATIONAL

8. #WorldCup
Live moments:
2014 World Cup
Kicks Off

9. #ENG vs #ITA
@england vs @azzurri
Steven Gerrard
Raheem Sterling
@sterling31
Wayne Rooney
@WayneRooney
Most talked about moments throughout the match
192,633
TPM
219,637
TPM
148,664
TPM
@ClaMarchisio
8
scores for #ITA
@D_Sturridge
scores for
#ENG
@FinallyMario
scores for #ITA
7.2M total Tweets
Source | Twitter Internal, 2014. TPM = Tweets per minute
Top mentioned
#ENG players

11. World Cup Brand Tweets

12. World Cup Brand Tweets

13. Vine around the World Cup

14. Suarez Effect

15. Suarez Effect

16. #Teşekkürler
C.Burak Yilmaz / @cburakyilmaz
CEO of Genart
09 07 2014