Johnson & Johnson has developed a process called EARTHWARDSTM to evaluate and designate products as more sustainable. The process uses a proprietary scorecard to assess products across seven environmental and social impact categories. For a product to earn the EARTHWARDSTM designation, teams must use the scorecard to undergo a four-step evaluation process that includes satisfying prerequisites, undergoing a life cycle screening, identifying improvements, and submitting results for review by an internal and external expert panel. Several Johnson & Johnson consumer products and medical devices have already earned the EARTHWARDSTM designation by showing more than a 10% improvement in at least three goal areas through redesign and reformulation efforts.
California is a leader in green chemistry and moving toward a cradle-to-cradle economy. Two new laws were passed to address chemicals of concern and increase toxicity information. Green chemistry takes a new, benign-by-design approach to make products and processes safe from the start. This represents an opportunity to shape global chemical debates and grow California's economy. Challenges include a lack of toxicity information, inadequate regulations, and childhood exposure to toxics in products. The document recommends expanding pollution prevention, developing a green chemistry workforce, creating online product and toxics networks, accelerating safer product development, and moving toward a full cradle-to-cradle framework.
1) The integration of social media and sustainability is creating new business opportunities and supercharging business performance in sustainability reporting, stakeholder engagement, and operational efficiency.
2) Investment in sustainable social media is expected to increase substantially in 2011, with over 80% of companies increasing their investment and over a quarter expecting at least a 25% rise.
3) Trends include the increased use of videos and social media platforms like YouTube and Twitter for sustainability communications, as well as more interactive features on CSR websites like comments, questions, and ideas.
Energy efficiency programs that focus on changing consumer behavior can significantly reduce energy usage and peak demand. Successful programs make energy usage visible and provide feedback, incentives, and a social platform to encourage conservation behaviors. Engaging customers through personalized recommendations, goal setting, competitions, and rewards can increase savings versus traditional rebate-focused programs. Large-scale data analysis is needed to accurately measure total program impacts compared to control groups not receiving behavior-based interventions.
This document discusses moving from an economy focused on growth to one focused on wellbeing. It notes that continued growth is unsustainable due to planetary limits being reached and flatlining wellbeing in developed nations. Political leaders, businesses, and economists are increasingly agreeing on limits to growth and the need to define prosperity through wellbeing rather than growth. Models show zero growth is possible while maintaining wellbeing, employment, and environmental sustainability.
Johnson & Johnson has developed a process called EARTHWARDSTM to evaluate and designate products as more sustainable. The process uses a proprietary scorecard to assess products across seven environmental and social impact categories. For a product to earn the EARTHWARDSTM designation, teams must use the scorecard to undergo a four-step evaluation process that includes satisfying prerequisites, undergoing a life cycle screening, identifying improvements, and submitting results for review by an internal and external expert panel. Several Johnson & Johnson consumer products and medical devices have already earned the EARTHWARDSTM designation by showing more than a 10% improvement in at least three goal areas through redesign and reformulation efforts.
California is a leader in green chemistry and moving toward a cradle-to-cradle economy. Two new laws were passed to address chemicals of concern and increase toxicity information. Green chemistry takes a new, benign-by-design approach to make products and processes safe from the start. This represents an opportunity to shape global chemical debates and grow California's economy. Challenges include a lack of toxicity information, inadequate regulations, and childhood exposure to toxics in products. The document recommends expanding pollution prevention, developing a green chemistry workforce, creating online product and toxics networks, accelerating safer product development, and moving toward a full cradle-to-cradle framework.
1) The integration of social media and sustainability is creating new business opportunities and supercharging business performance in sustainability reporting, stakeholder engagement, and operational efficiency.
2) Investment in sustainable social media is expected to increase substantially in 2011, with over 80% of companies increasing their investment and over a quarter expecting at least a 25% rise.
3) Trends include the increased use of videos and social media platforms like YouTube and Twitter for sustainability communications, as well as more interactive features on CSR websites like comments, questions, and ideas.
Energy efficiency programs that focus on changing consumer behavior can significantly reduce energy usage and peak demand. Successful programs make energy usage visible and provide feedback, incentives, and a social platform to encourage conservation behaviors. Engaging customers through personalized recommendations, goal setting, competitions, and rewards can increase savings versus traditional rebate-focused programs. Large-scale data analysis is needed to accurately measure total program impacts compared to control groups not receiving behavior-based interventions.
This document discusses moving from an economy focused on growth to one focused on wellbeing. It notes that continued growth is unsustainable due to planetary limits being reached and flatlining wellbeing in developed nations. Political leaders, businesses, and economists are increasingly agreeing on limits to growth and the need to define prosperity through wellbeing rather than growth. Models show zero growth is possible while maintaining wellbeing, employment, and environmental sustainability.
THE UNITED NATIONS
GLOBAL COMPACT
WORKS WITH
BUSINESSES IN THE
REALMS OF HUMAN
RIGHTS, LABOUR,
ENVIRONMENT AND
ANTI-CORRUPTION TO
TRANSFORM OUR WORLD.
WE’RE SHAPING A
SUSTAINABLE FUTURE,
AND YOU NEED TO BE A
PART OF IT.
This document discusses how to create ideas that engage and influence people through fun. It provides three examples:
1) Using humor in advertising campaigns like Old Spice to get attention.
2) Encouraging participation in positive causes like traffic safety or environmentalism by making them fun through games and incentives.
3) Enabling people to get involved through interactive campaigns, as shown by a Greenpeace initiative that raised over $1.8 million by letting people own a piece of the organization's new ship. The document argues that combining fun and participation is an effective way to influence behavior and have impact.
This document summarizes discussions from a Sustainable Brands meeting. Key points include:
- Workshopped opportunities for brand innovation given shifting consumer demand towards sustainability.
- Discussed potential new collaborative projects around topics like sustainable value vs. price, simplifying sustainability terminology, and improving recycling.
- Proposed future webinars and workshops on design collaboration, sustainability metrics, biomimicry, and collaboration.
- Confirmed the next in-person member meeting will be in March 2015 in Las Vegas.
Ron Shaich discusses the creation of Panera Cares cafes, which are community cafes operated by the Panera Bread company that serve anyone in need. The cafes offer the full Panera menu to customers on a donation-only basis. The goal is to provide a dignified experience for all customers while also generating donations to be self-sustaining. The first Panera Cares cafe opened in 2010 and has been successful, with three currently open and plans to expand further. The cafes aim to make a meaningful difference in communities while also demonstrating humanity's capacity for good.
The document discusses greenwashing and advertising self-regulation. It provides details on how the National Advertising Division ensures advertising claims are truthful through resolving disputes. It notes green claims must be substantiated with competent evidence. The document also gives tips for environmental marketing claims, including being a resource, being grounded, being realistic, and addressing the green gap between consumer perception and reality.
1. IMAX films have been produced for over 35 years and have reached over 70 million theatergoers annually, establishing partnerships with leading museums and science centers around the world.
2. The document discusses IMAX's new project called "One World, One Ocean" which aims to educate hundreds of millions of people about the threats facing oceans through an expanded multi-platform campaign of films, educational outreach, advocacy activities, and strategic partnerships.
3. The goal is for "One World, One Ocean" to not just be a film but a self-sustaining movement that inspires people to care about and take action to protect the world's oceans.
Sustainability-driven Entrepreneurship: Trends and Lessons from over 1000 Pro...Sustainable Brands
These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/brand_innovation/sustainability-driven-entrepreneurship-trends-lessons-over-1000-pr
Leading for the And: New Rules for a Changing World - Gail KlintworthSustainable Brands
Even if you put sustainability at the core of your business strategy and foresee links between broad societal sustainability needs and the growth of your company as a few brave leaders such as Unilever are decisively doing these days, you will still need a smart execution plan and a new set of relevant leadership skills to help enable partnerships with a wide range of stakeholders. In this talk, Unilever's CSO shares her sense of what are these new necessary leadership skills are, and how you can best instill them to help reshape your organization and meet the needs of a successful 21st century company.
O documento descreve o relançamento da edição limitada da vodka Absolut Rainbow para o público LGBT, incluindo a segmentação do público-alvo, os detalhes do evento de lançamento na Parada do Orgulho LGBT no Rio de Janeiro em 2009, e o convite especial para o evento na forma de uma garrafa da vodka com um arco-íris estampado.
Lista Prazo Médio Pagamentos dos Municipios a 31 Dez. 2008Coragem2009
Esta lista apresenta o prazo médio de pagamento registado por município em Abril de 2009, ordenado de forma decrescente segundo o valor registado em 31 de Dezembro de 2008. Apresenta os valores registados para cada município em 31 de Dezembro de 2007, 31 de Março de 2008, 30 de Junho de 2008, 30 de Setembro de 2008 e 31 de Dezembro de 2008.
El documento promociona un sitio web que ofrece archivos PowerPoint gratuitos, invitando a los lectores a visitar www.filepps.com para registrarse y recibir archivos PPS fantásticos de forma gratuita.
Sustainability 2.0 - The Confluence of Sustainability and Social MediaSustainable Brands
The document discusses trends at the intersection of social media and corporate social responsibility (CSR). It finds that companies are increasingly integrating social media like Facebook, Twitter, YouTube and blogs into their sustainability reporting and stakeholder engagement. This is creating new business opportunities and driving improved performance in reporting, engagement and operations. Top companies for social media and CSR in 2011 included Coca-Cola, Starbucks and Disney. The use of videos, comments and questions/answers on websites is growing. By 2015, Twitter is projected to become the top source of sustainability news, and investment in sustainable social media activities is expected to increase by over 25% for most companies.
Road-Testing Multiple Capital Accounting: Two Case Studies in Applying the Mu...Sustainable Brands
This document discusses a case study where Cabot Creamery Cooperative road tested an accounting method called the MultiCapital Scorecard to evaluate their performance across social, economic, and environmental areas. The scorecard assigns numerical scores from 1 to 3 for various impact areas like food safety, employee safety, water use, and greenhouse gas emissions. An overall performance score of 30 out of a possible 30 was illustrated, showing balanced achievement across the three bottom lines of people, planet, and profit.
THE UNITED NATIONS
GLOBAL COMPACT
WORKS WITH
BUSINESSES IN THE
REALMS OF HUMAN
RIGHTS, LABOUR,
ENVIRONMENT AND
ANTI-CORRUPTION TO
TRANSFORM OUR WORLD.
WE’RE SHAPING A
SUSTAINABLE FUTURE,
AND YOU NEED TO BE A
PART OF IT.
This document discusses how to create ideas that engage and influence people through fun. It provides three examples:
1) Using humor in advertising campaigns like Old Spice to get attention.
2) Encouraging participation in positive causes like traffic safety or environmentalism by making them fun through games and incentives.
3) Enabling people to get involved through interactive campaigns, as shown by a Greenpeace initiative that raised over $1.8 million by letting people own a piece of the organization's new ship. The document argues that combining fun and participation is an effective way to influence behavior and have impact.
This document summarizes discussions from a Sustainable Brands meeting. Key points include:
- Workshopped opportunities for brand innovation given shifting consumer demand towards sustainability.
- Discussed potential new collaborative projects around topics like sustainable value vs. price, simplifying sustainability terminology, and improving recycling.
- Proposed future webinars and workshops on design collaboration, sustainability metrics, biomimicry, and collaboration.
- Confirmed the next in-person member meeting will be in March 2015 in Las Vegas.
Ron Shaich discusses the creation of Panera Cares cafes, which are community cafes operated by the Panera Bread company that serve anyone in need. The cafes offer the full Panera menu to customers on a donation-only basis. The goal is to provide a dignified experience for all customers while also generating donations to be self-sustaining. The first Panera Cares cafe opened in 2010 and has been successful, with three currently open and plans to expand further. The cafes aim to make a meaningful difference in communities while also demonstrating humanity's capacity for good.
The document discusses greenwashing and advertising self-regulation. It provides details on how the National Advertising Division ensures advertising claims are truthful through resolving disputes. It notes green claims must be substantiated with competent evidence. The document also gives tips for environmental marketing claims, including being a resource, being grounded, being realistic, and addressing the green gap between consumer perception and reality.
1. IMAX films have been produced for over 35 years and have reached over 70 million theatergoers annually, establishing partnerships with leading museums and science centers around the world.
2. The document discusses IMAX's new project called "One World, One Ocean" which aims to educate hundreds of millions of people about the threats facing oceans through an expanded multi-platform campaign of films, educational outreach, advocacy activities, and strategic partnerships.
3. The goal is for "One World, One Ocean" to not just be a film but a self-sustaining movement that inspires people to care about and take action to protect the world's oceans.
Sustainability-driven Entrepreneurship: Trends and Lessons from over 1000 Pro...Sustainable Brands
These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/brand_innovation/sustainability-driven-entrepreneurship-trends-lessons-over-1000-pr
Leading for the And: New Rules for a Changing World - Gail KlintworthSustainable Brands
Even if you put sustainability at the core of your business strategy and foresee links between broad societal sustainability needs and the growth of your company as a few brave leaders such as Unilever are decisively doing these days, you will still need a smart execution plan and a new set of relevant leadership skills to help enable partnerships with a wide range of stakeholders. In this talk, Unilever's CSO shares her sense of what are these new necessary leadership skills are, and how you can best instill them to help reshape your organization and meet the needs of a successful 21st century company.
O documento descreve o relançamento da edição limitada da vodka Absolut Rainbow para o público LGBT, incluindo a segmentação do público-alvo, os detalhes do evento de lançamento na Parada do Orgulho LGBT no Rio de Janeiro em 2009, e o convite especial para o evento na forma de uma garrafa da vodka com um arco-íris estampado.
Lista Prazo Médio Pagamentos dos Municipios a 31 Dez. 2008Coragem2009
Esta lista apresenta o prazo médio de pagamento registado por município em Abril de 2009, ordenado de forma decrescente segundo o valor registado em 31 de Dezembro de 2008. Apresenta os valores registados para cada município em 31 de Dezembro de 2007, 31 de Março de 2008, 30 de Junho de 2008, 30 de Setembro de 2008 e 31 de Dezembro de 2008.
El documento promociona un sitio web que ofrece archivos PowerPoint gratuitos, invitando a los lectores a visitar www.filepps.com para registrarse y recibir archivos PPS fantásticos de forma gratuita.
Sustainability 2.0 - The Confluence of Sustainability and Social MediaSustainable Brands
The document discusses trends at the intersection of social media and corporate social responsibility (CSR). It finds that companies are increasingly integrating social media like Facebook, Twitter, YouTube and blogs into their sustainability reporting and stakeholder engagement. This is creating new business opportunities and driving improved performance in reporting, engagement and operations. Top companies for social media and CSR in 2011 included Coca-Cola, Starbucks and Disney. The use of videos, comments and questions/answers on websites is growing. By 2015, Twitter is projected to become the top source of sustainability news, and investment in sustainable social media activities is expected to increase by over 25% for most companies.
Road-Testing Multiple Capital Accounting: Two Case Studies in Applying the Mu...Sustainable Brands
This document discusses a case study where Cabot Creamery Cooperative road tested an accounting method called the MultiCapital Scorecard to evaluate their performance across social, economic, and environmental areas. The scorecard assigns numerical scores from 1 to 3 for various impact areas like food safety, employee safety, water use, and greenhouse gas emissions. An overall performance score of 30 out of a possible 30 was illustrated, showing balanced achievement across the three bottom lines of people, planet, and profit.
11. Questo nuovo catalogo contiene 1.000 foto scelte di splendidi uomini nudi, provenienti da tutto il mondo. Se puoi interrompere il tuo lavoro, allora rilassati e goditi lo spettacolo. Sei pronta ad iniziare? Clicca sul riquadro per la risposta NO SI
12. Questo nuovo catalogo contiene 1.000 foto scelte di splendidi uomini nudi, provenienti da tutto il mondo. Se puoi interrompere il tuo lavoro, allora rilassati e goditi lo spettacolo. Sei pronta ad iniziare ? Clicca sul riquadro per la risposta SI NO
13. Questo nuovo catalogo contiene 1.000 foto scelte di splendidi uomini nudi, provenienti da tutto il mondo. Se puoi interrompere il tuo lavoro, allora rilassati e goditi lo spettacolo. Sei pronta ad iniziare? Clicca sul riquadro per la risposta SI NO
14. Questo nuovo catalogo contiene 1.000 foto scelte di splendidi uomini nudi,provenienti da tutto il mondo. Se puoi interrompere il tuo lavoro, allora rilassati e goditi lo spettacolo. Sei pronta ad iniziare? Clicca sul riquadro per la risposta SI NO
15. Questo nuovo catalogo contiene 1.000 foto scelte di splendidi uomini nudi, provenienti da tutto il mondo. Se puoi interrompere il tuo lavoro, allora rilassati e goditi lo spettacolo. Sei pronta ad iniziare? Clicca sul riquadro per la risposta SI NO
16. Questo nuovo catalogo contiene 1.000 foto scelte di splendidi uomini nudi, provenienti da tutto il mondo. Se puoi interrompere il tuo lavoro, allora rilassati e goditi lo spettacolo. Sei pronta ad iniziare? Clicca sul riquadro per la risposta SI NO
17. Questo nuovo catalogo contiene 1.000 foto scelte di splendidi uomini nudi, provenienti da tutto il mondo. Se puoi interrompere il tuo lavoro, allora rilassati e goditi lo spettacolo. Sei pronta ad iniziare? Clicca sul riquadro per la risposta SI NO
18. Hai creduto veramente di ricevere gratuitamente 1.000 foto di uomini nudi...? Smetti di sognare e torna a lavorare!