Words have the power to trigger emotions and influence people in intended and unintended ways, similar to how spells are thought to work in magic. While science has not proven the efficacy of spells, believers think they can harness unseen forces through rituals combining symbols, materials, incantations and faith. In modern times, political rhetoric in the media seems to place people under spells, defending one side blindly without critical thought. However, with self-knowledge and calmness, one can avoid being manipulated by words intended to control and can maintain presence of mind.