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Social Audiobook
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Social
In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience,
revealing that our need to connect with other people is even more fundamental, more basic, than our need for food
or shelter. Because of this, our brain uses its spare time to learn about the social world­other people and our relation
to them. It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has
spent 10,000 hours learning to make sense of people and groups by the time we are ten.
Social argues that our need to reach out to and connect with others is a primary driver behind our behavior. We
believe that pain and pleasure alone guide our actions. Yet, new research using fMRI­including a great deal of
original research conducted by Lieberman and his UCLA lab­shows that our brains react to social pain and pleasure
in much the same way as they do to physical pain and pleasure. Fortunately, the brain has evolved sophisticated
mechanisms for securing our place in the social world. We have a unique ability to read other people's minds, to
figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another. And
our most private sense of who we are is intimately linked to the important people and groups in our lives. This wiring
often leads us to restrain our selfish impulses for the greater good. These mechanisms lead to behavior that might
seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species.
Based on the latest cutting edge research, the findings in Social have important real­world implications. Our schools
and businesses, for example, attempt to minimalize social distractions.  But this is exactly the wrong thing to do to
encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro­cognitive
resources untapped.  The insights revealed in this pioneering book suggest ways to improve learning in schools,
make the workplace more productive, and improve our overall well­being.
Social
Social

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Top Selling Audiobooks Social