SlideShare a Scribd company logo
1st-hand experience

  Document clutter
     Clients visits
      Phone calls
“Not happy with Basecamp, looking
         forward to test CaseTrek!”
               - Petar M. Serbia, Attorney


    ”Bring some sorely needed new
        web tech to legal practice.”
             - Reza S. California, Attorney
150k
        >100



              USA
             1M Law        500k
           Practitioners     Solo
                           +35k pa
             ~291Bn
350k
 <100
Screenshot of some
   competitor`s software.




“We pay $X,000 for this and
         we are not happy.”

                              Awesome Influencer 1
                              Some Law Firm
                              Some Country
Saving time
           Organized cases
Team & Client collaboration
                Integration
CaseTrek wireframe screenshot 1
CaseTrek wireframe screenshot 2
20 selected testers

      Confirmed need
     helpful comments
expectations surpassed
“No law practice-specific software
  offers such an efficient solution.”

                                          Awesome Influencer 1
                                          Some Law Firm
                                          Some Country




“I really like real-time notifications.
 They„ll help me & my team stay in
                            the loop.”
                                          Awesome Influencer 2
                                          Some Law Firm
                                          Some Country
“As a solo lawyer I would be willing
     to spend $X00-$Y00 for 1 year
                      subscription.”
                                        Awesome Influencer 3
                                        Some Law Firm
                                        Some Country




“For the problems you will solve we
               would pay $X,000 –
          $Y,000 for a firm license.”
                                        Awesome Influencer 1
                                        Some Law Firm
                                        Some Country
Next

   Finish product design
fieldwork & networking
           develop MVP
After 3 months

                    Mobile
Integrate (Lexis Nexis, etc.)
 Scale user base & team
                  Launch
Annual Revenue (in USA)

                                                             1,590,044




                                                                         Aggressive   (with investment)
                                                                         Moderate
                                               983,739




                                 546,076                                    Business model:
                                                                               Subscription
                   286,088
                                                                                     (SaaS)
    111,854                                                  185,849
                                               144,549
                                 117,016
    55,927         80,105


1              2             3             4             5
Aleksandar Gvozden
Computer Science BSc

• 10+ years web developing
• Leading software dev. teams
• Previous success with startups



Ivan Rašić
Law & Finance LLM

• 5+ years in legal industry
• Lean product development exp.
• Counsel rep. tool from 2011 active
CaseTrek: Kako smo dosli do prve seed investicije

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CaseTrek: Kako smo dosli do prve seed investicije

  • 1.
  • 2. 1st-hand experience Document clutter Clients visits Phone calls
  • 3. “Not happy with Basecamp, looking forward to test CaseTrek!” - Petar M. Serbia, Attorney ”Bring some sorely needed new web tech to legal practice.” - Reza S. California, Attorney
  • 4. 150k >100 USA 1M Law 500k Practitioners Solo +35k pa ~291Bn 350k <100
  • 5. Screenshot of some competitor`s software. “We pay $X,000 for this and we are not happy.” Awesome Influencer 1 Some Law Firm Some Country
  • 6. Saving time Organized cases Team & Client collaboration Integration
  • 9. 20 selected testers Confirmed need helpful comments expectations surpassed
  • 10. “No law practice-specific software offers such an efficient solution.” Awesome Influencer 1 Some Law Firm Some Country “I really like real-time notifications. They„ll help me & my team stay in the loop.” Awesome Influencer 2 Some Law Firm Some Country
  • 11. “As a solo lawyer I would be willing to spend $X00-$Y00 for 1 year subscription.” Awesome Influencer 3 Some Law Firm Some Country “For the problems you will solve we would pay $X,000 – $Y,000 for a firm license.” Awesome Influencer 1 Some Law Firm Some Country
  • 12. Next Finish product design fieldwork & networking develop MVP
  • 13. After 3 months Mobile Integrate (Lexis Nexis, etc.) Scale user base & team Launch
  • 14. Annual Revenue (in USA) 1,590,044 Aggressive (with investment) Moderate 983,739 546,076 Business model: Subscription 286,088 (SaaS) 111,854 185,849 144,549 117,016 55,927 80,105 1 2 3 4 5
  • 15. Aleksandar Gvozden Computer Science BSc • 10+ years web developing • Leading software dev. teams • Previous success with startups Ivan Rašić Law & Finance LLM • 5+ years in legal industry • Lean product development exp. • Counsel rep. tool from 2011 active

Editor's Notes

  1. Tako dodjosmo do ideje za CaseTrek
  2. Zatim referenca na haos koji vlada u office-ima, I to ako ne u frontendu, a ono sigurno u bekendu. Znam, been there, done that
  3. Potrebu za armijom pripravnika, zatim advokati ostaju dodatne sate popodne samo da bi odgovarali na pozive / emailove / sastajali se sa klijentima.I naravno, gubi se fokus I popusta paznja pod opterecenjem sto dovodi do one price o zatvoreniku sa pocetka.
  4. Potrebu za armijom pripravnika, zatim advokati ostaju dodatne sate popodne samo da bi odgovarali na pozive / emailove / sastajali se sa klijentima.I naravno, gubi se fokus I popusta paznja pod opterecenjem sto dovodi do one price o zatvoreniku sa pocetka.
  5. Problem – opterecenost dokumentima, pozivima, emailom – nista novo ali oni uzrokuju…
  6. Problem – opterecenost dokumentima, pozivima, emailom – nista novo ali oni uzrokuju…
  7. Ovde moze da udje lendara I par fotki – koje se dogovorimo
  8. Ovde moze da udje lendara I par fotki – koje se dogovorimo
  9. Problem – opterecenost dokumentima, pozivima, emailom – nista novo ali oni uzrokuju…
  10. Problem – opterecenost dokumentima, pozivima, emailom – nista novo ali oni uzrokuju…
  11. Problem – opterecenost dokumentima, pozivima, emailom – nista novo ali oni uzrokuju…
  12. Problem – opterecenost dokumentima, pozivima, emailom – nista novo ali oni uzrokuju…
  13. Problem – opterecenost dokumentima, pozivima, emailom – nista novo ali oni uzrokuju…
  14. Nasa ciljna grupa -
  15. Problem – opterecenost dokumentima, pozivima, emailom – nista novo ali oni uzrokuju…
  16. Problem – opterecenost dokumentima, pozivima, emailom – nista novo ali oni uzrokuju…