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Case study: Prison Valley
Prison Valley is a multimedia project released on April 22, 2010, featuring a web documentary, TV documentary on Arte, an iPhone app, a book, and a photo exhibition. The project includes interactive content and has garnered significant audience engagement, with over 220,000 visits and 600,000 videos viewed by September 30, 2010. Additional resources include partnerships with major platforms, social media outreach, and sales reports from VOD and iTunes.
Case study: Prison Valley
- 2. Prison Valley, it’s: •A webdocumentary released the 22d april 2010 on http://prisonvalley.arte.tv • A TV documentary 59 mn on ARTE the 6th July 2010, also available on iTunes • A free iPhone app • A book Arte Editions / Democratic Books / sept 2010 • A photo exhibition (May 11th – june 12th, galerie Since, Paris)
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- 6. Discussion between viewers, and withthe characters
- 7. Narrative, graphic & technicalcodes Inspired by game.
- 8. iPhone App with portfolios+ discussion tools
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- 10. A TV version59’ Prime time (Arte, 20h30, 6th July)
- 11. A book (éditionsDemocratic Books)
- 12. A parnterhsip withYahoo.fr – Libération.fr and Franceinter.com
- 13. Facebook & Twitter: + 5000 tweets with #prisonvalley
- 14. The audience onthe 30th september 2010 220 000 visits 150 000 FR 45 000 ENG 25 000 DE 600 000 vidéos viewed 420 000 FR 100 000 ENG 80 000 DE 44 715 users created a profile, (12 017 directly on the site, 9 604 using Facebook, 2 104 Twitter, et 20 788 the guest version). 397 personnes used the unlock code gave on the air. 530 comments on 57 different discussions and 39 on characters.
- 15. The audience onthe 30 september 2010 TV documentary (59mn, june 11th and le Tuesday 6th july at 20h35 (Thema Prison, FRANCE 1,3% PDA et 285 K, Allemagne 0,66% et 209 K). VOD on artevod.com (23 sales) and iTunes (309 sales). iPhone app downloaded 1534 times. A book (224 pages) éditions Democratic Book/ARTE Editions
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