An optoelectronics manufacturer commissioned a study to benchmark its competitors. The study identified key competitors, evaluated them on standard parameters, and assessed their strengths. It provided an overview of findings, a competitor ranking based on evaluations, an assessment of the client's position, and strategic recommendations. The research involved secondary sources on competitors and primary interviews. It helped the client understand competitive threats and targets, identify its own strengths and weaknesses, and gain a competitive advantage.

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Technology Case Studies

2. Case Study –Optoelectronics Competitor Benchmarking
A leading Optoelectronics manufacturer wanted a
detailed competitor benchmarking study in order to:
 Identify its key competitors
 Evaluate them according to standard parameters
 Assess competitor strength
 Develop strategies based on a better
understanding of its competitive position
REQUIREMENT
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3. Case Study –Optoelectronics Competitor Benchmarking
• The in-depth research and findings was delivered to
the client as:
Overview and findings
Competitor peer group with justification
Competitor assessment by parameters including:
product pipeline, patents, brand share, revenues,
social media presence.
Weighted competitor ranking based on
parameter scores
Assessment of the client’s competitive position
based on its benchmarked strengths and
weaknesses
Competitive strategy action points
SOLUTION
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4. Case Study –Optoelectronics Competitor Benchmarking
• We conducted thorough research of the specific
industry in Opto Electronics through:-
 Secondary research: Company websites, annual
reports, social networks, IEEE, FDA, US Patent
Office, European Patent Office.
 Primary research: Interviewing top level
management, Decision makers, Sales Head, R&D
Head, University Professors.
Our Analysts (industry experts) used the information
gathered from the above sources, analyzed the
data and offered a two-format solution to the
client.
METHODOLOGY
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5. Case Study –Optoelectronics Competitor Benchmarking
• Based on the study the client was able to:
• Identify its strengths and weaknesses and
develop improvement strategies.
• Understand which competitors posed the
greatest threat.
• Target competitor weaknesses.
• Gain competitive advantage, helping to improve
the clients’ competitive ranking over the next
year.
CLIENT BENEFITS AND
FEEDBACK
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