Enterprise Rent-A-Car adopted a human resources strategy of recruiting recent college graduates, regardless of their grades, and promoting from within. This allowed them to provide better customer service at lower prices than competitors Hertz and Avis. By focusing on customers and employees, Enterprise was able to overtake the larger Hertz and Avis as the top car rental company. The success of Enterprise's people-centered approach suggests it can work for other industries as well.

1. CASE STUDY
ENTERPRISE BUILDS ON PEOPLE
GROUP MEMBERS
-> ALOK DUBEY
-> KANISHKA
-> PAAWAN
-> RAJAN
-> TUNTUN

2. Introduction
 In this case there are mainly two enterprises
 First is Hertz and Avis
 Second is Enterprise Rent-A-CAR
 As Per Enterprise Rent-A-Car’s study strategy and their work , they
overtake the other industry giant.

3. Key Points of the case
 Hertz and Avis provides car on rent to the business travelers who
travels from flights and have to go back very soon.
 Hertz and Avis charge heavily from their customer.
 On the other hand, Enterprise Rent-A-Car provides cars on rent to
the local residents.
 And charges lesser than Hertz and Avis and provides better services
to customers.

4. Human Resources (HR) Strategy of
Enterprise Rent-A-Car
 The success of Enterprise Rent-A-Car was their human resource
(HR) strategy.
 In their strategy, they prefer to recruit college graduates from the
bottom hall of the colleges.
 They do not consider how much percentage/numbers/grades they are
having in study.

5. Human Resource (HR) Strategy of Hertz and
Avis
 In other’s (Hertz and Avis) strategy, they do not focus on the people
who are involve in social activities.
 They also focus on the college graduates but on those who are
having very good grades or numbers or percentages.
 They do not fill their upper vacant position or designation by giving
promotions to lower ones.

6. Questions and Answers
 Ques-1 Would Enterprise’s approach to human resource
management work in other industries?
 Answer- Yes, we are having practical examples these days like
HUL, IBM-Daksh, Infosys, LPU, Maruti-Suzuki and etc.
 Whatever the sector is, every organization work on this approach.
This is first step of the success.

7. Questions and Answer
 Ques.2- Does Enterprise face any risks from its human resource
strategy?
 Answer- Yes, but a little bit because of the inexperience of fresher.
There is always problem to teach new persons the organization’s
rules or strategy to work.
 In today’s world there is a training session for the newcomers to tell
them what they have to do and in what manner.

8. Questions and Answers
 Ques.3- Would you want to work for Enterprise? Why or why not?
 Answer- Yes, I want to work with Enterprise because Enterprise has
overtaken the industry giant and its biggest competitor in just a few
time only because of its strategies.
 Enterprise is having good strategy towards their employees as well
as customers. It is giving what should a customer or employee have.
 So, why should not one work with the Enterprise.

9. Solution
 Insurance Companies
 Different Vision
 International Markets
 College Students

10. Recommendation
 Provide better Wage Salary for future workers.
 Hire Outsiders.

11. Conclusion
 A service-oriented business like Enterprise must deliver perfect
service every time to keep customers satisfied. An unhappy
customer is unlikely to come back.
 Enterprise operates in a highly competitive marketplace. In order to
continue its growth and expansion, Enterprise focuses on delivering
very high levels of customer satisfaction.
 Its strategy of recruiting people with the right skills and
competencies helps the business to carry out its aims and objectives.
In order to keep these key skills in the business, Enterprise provides
continuing development and training for its people as they progress
along a long-term career path.