Case study on 'Boishakh hok Shobar' by TEN's 360
•Download as PPTX, PDF•
2 likes•407 views
The document summarizes a VisaThing! campaign from March-April 2017 in Bangladesh to inspire sharing the joy of Pahela Baishakh (Bengali New Year) among all classes. The campaign video compared festivities between upper and lower class people and asked viewers to share clothes, food or money with the deprived and post photos for prizes. The video received 270,000 organic views and increased the company's Facebook page likes and engagement during the campaign period.
Report
Share
Report
Share
Recommended
Ran Fu Test
The document outlines an agenda for a marketing research meeting on BANGS shoes. It provides background on BANGS, which was founded in 2010 to sell shoes similar in style to Chinese army shoes. Twenty percent of BANGS' net profits go to their nonprofit partner Kiva to help people start businesses. The objective of the meeting is to evaluate BANGS' current social media strategy and suggest areas for focus and improvement.
#LivThisDiwali Case Study
#LivThisDiwali was a campaign by Sony Liv to celebrate the festivities of Diwali by sending greetings to their loved ones. Also a video was released to promote the campaign which beautifully captured the love between two brothers.
Waterhealth pitch strategy
This document provides marketing and communication recommendations for a water purification brand called Waterhealth. It outlines several strategies to:
1) Raise awareness of water issues and position Waterhealth as a solution through community events, educational programs, and partnerships.
2) Empower local authorities and consumers to endorse and use Waterhealth products through initiatives like quizzes, debates, and development programs.
3) Enhance the Waterhealth brand through extensive community outreach, collateral materials, and visibility campaigns across villages in its target markets.
Nmdl wendy's campaign
This document outlines a digital marketing campaign for Wendy's called "Eat Lunch with Wendy". The campaign aims to promote healthy lunch options at Wendy's to busy middle class families, blue-collar workers, and health-conscious individuals. Key elements include advertising on Facebook and Twitter focused on healthy lunches, search engine optimization goals, and utilizing the popularity of the actress who plays Wendy in commercials. Performance will be measured by increases in social media engagement, digital awareness during lunch hours, and traffic to Wendy's website.
Evolve social case_studies_website
Evolve helped grow FIJI Water's social media presence in Australia to have one of the highest engagement rates and fastest growth on Instagram and Facebook in its category. Through influencer marketing and sharing local Australian images, the brand was able to build a strong local presence and earn media that increased its reach. Evolve has secured a contract extension with FIJI Water through 2015 due to the success of the social media strategy.
HUE Athlesiure 2017
The document outlines Hue's social strategy to position itself as an athleisure destination for millennials. Key tactics include partnering with ClassPass for fitness events and contests, creating content with lifestyle and fitness influencers, and telling the Hue story through vibrant photos and videos across social media channels like Instagram, Facebook, Twitter and Pinterest. The goal is to build brand awareness and excitement around Hue's new athleisure collection and drive traffic to its website.
Highlighted Tet campaign 2017 review
Nescafe launched a promotional campaign for Tet featuring valuable apartment prizes and a popular music video by Dong Nhi & Isaac. They promoted across TV, print, online, and social media. Neptune ran an emotional viral video and music campaign centered around people working away from family during Tet. The Laughing Cow associated their brand with smiles and laughter through an integrated campaign including a viral video, activations, and an engaging microsite for user-generated content.
Weishi - An introduction to China's Vine
This presentation provides an introduction to Weishi ...another of China's up-and-coming social media.
Weishi is China's answer to Vine - an 8-Second video app - which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date.
Another app, Meipai also occupies a similar space as Weishi BUT Weishi has a distinct advantage as part of Tencent's ecosystem. It is connected to QQ, Tencent Weibo and most importantly WeChat.
Recommended
Ran Fu Test
The document outlines an agenda for a marketing research meeting on BANGS shoes. It provides background on BANGS, which was founded in 2010 to sell shoes similar in style to Chinese army shoes. Twenty percent of BANGS' net profits go to their nonprofit partner Kiva to help people start businesses. The objective of the meeting is to evaluate BANGS' current social media strategy and suggest areas for focus and improvement.
#LivThisDiwali Case Study
#LivThisDiwali was a campaign by Sony Liv to celebrate the festivities of Diwali by sending greetings to their loved ones. Also a video was released to promote the campaign which beautifully captured the love between two brothers.
Waterhealth pitch strategy
This document provides marketing and communication recommendations for a water purification brand called Waterhealth. It outlines several strategies to:
1) Raise awareness of water issues and position Waterhealth as a solution through community events, educational programs, and partnerships.
2) Empower local authorities and consumers to endorse and use Waterhealth products through initiatives like quizzes, debates, and development programs.
3) Enhance the Waterhealth brand through extensive community outreach, collateral materials, and visibility campaigns across villages in its target markets.
Nmdl wendy's campaign
This document outlines a digital marketing campaign for Wendy's called "Eat Lunch with Wendy". The campaign aims to promote healthy lunch options at Wendy's to busy middle class families, blue-collar workers, and health-conscious individuals. Key elements include advertising on Facebook and Twitter focused on healthy lunches, search engine optimization goals, and utilizing the popularity of the actress who plays Wendy in commercials. Performance will be measured by increases in social media engagement, digital awareness during lunch hours, and traffic to Wendy's website.
Evolve social case_studies_website
Evolve helped grow FIJI Water's social media presence in Australia to have one of the highest engagement rates and fastest growth on Instagram and Facebook in its category. Through influencer marketing and sharing local Australian images, the brand was able to build a strong local presence and earn media that increased its reach. Evolve has secured a contract extension with FIJI Water through 2015 due to the success of the social media strategy.
HUE Athlesiure 2017
The document outlines Hue's social strategy to position itself as an athleisure destination for millennials. Key tactics include partnering with ClassPass for fitness events and contests, creating content with lifestyle and fitness influencers, and telling the Hue story through vibrant photos and videos across social media channels like Instagram, Facebook, Twitter and Pinterest. The goal is to build brand awareness and excitement around Hue's new athleisure collection and drive traffic to its website.
Highlighted Tet campaign 2017 review
Nescafe launched a promotional campaign for Tet featuring valuable apartment prizes and a popular music video by Dong Nhi & Isaac. They promoted across TV, print, online, and social media. Neptune ran an emotional viral video and music campaign centered around people working away from family during Tet. The Laughing Cow associated their brand with smiles and laughter through an integrated campaign including a viral video, activations, and an engaging microsite for user-generated content.
Weishi - An introduction to China's Vine
This presentation provides an introduction to Weishi ...another of China's up-and-coming social media.
Weishi is China's answer to Vine - an 8-Second video app - which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date.
Another app, Meipai also occupies a similar space as Weishi BUT Weishi has a distinct advantage as part of Tencent's ecosystem. It is connected to QQ, Tencent Weibo and most importantly WeChat.
#GivingTuesday Game-Changer pt 2/2
This document provides information on using Facebook tools to connect with donors and raise funds for charitable causes. It discusses overall charitable giving statistics in the US and Facebook's large user base. It then summarizes several Facebook fundraising and awareness tools like donate buttons, fundraisers, paid ads, Facebook Live, and #MyGivingStory campaigns. Specific examples are given of nonprofits that successfully used these tools to generate donations, go viral, and increase returns on ad spend. The webinar aims to help nonprofits better utilize Facebook for philanthropic purposes.
Case Study - Use Of Social Media For Bajaj Allianz Child Plan by Windchimes C...
Case Study - Use Of Social Media For Bajaj Allianz Child Plan by Windchimes C...Windchimes Communications Pvt Ltd
A social media case study on how a financial brand like Bajaj Allianz used social media to educate young parents about the need for financial planning for children. The social media efforts for the brand were made by Windchimes Communications that helped the brand engage with young parents online and also created awareness for the Child Plan product using various social media tools.
Weishi - An introduction to China's Vine
This presentation provides an introduction to Weishi ...another of China's up-and-coming social media.
Weishi is China's answer to Vine - an 8-Second video app - which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date.
Another app, Meipai also occupies a similar space as Weishi BUT Weishi has a distinct advantage as part of Tencent's ecosystem. It is connected to QQ, Tencent Weibo and most importantly WeChat.
Skyfest Facebook Marketing - Case Study
The document provides details about the Skyfest event held in Hyderabad from December 23-27, 2015. It discusses the objectives of creating awareness, engaging fans, and increasing footfall through a Facebook marketing campaign. Key activities included posting content like photos, videos and trivia, boosting posts, and running Facebook ads to promote the event and sell tickets. The campaign was successful, receiving high engagement and reaching hundreds of thousands of people, leading to increased ticket sales for the inaugural festival.
case-study-chien-luoc-digital-marketing-nganh-fmcg-real-fruit-juice.pptx
The document provides details about the digital marketing strategy of Réal Fruit Juice in India. It includes an analysis of Réal's strengths, weaknesses, opportunities and threats. It also analyzes Réal's digital presence, including its website and social media accounts. Competition from other fruit juice brands like Tropicana and Paperboat is discussed. The document then proposes a digital campaign called "Real Pal" along with organic and paid content ideas. It recommends influencer collaborations and improvements to Réal's website, search engine optimization and social media strategy.
Digital Review January 2017
1. The document provides a monthly review of digital trends and campaigns from January 2017. It summarizes Bell Let's Talk Day which raised $6.5 million for mental health initiatives in Canada.
2. Facebook's Audience Network now reaches 1 billion people per month with ads, while over half of all website traffic is from bots.
3. Highlighted apps include the Events app from Facebook and Meitu selfie app from China, though the latter raises privacy concerns about data collection.
4. Campaigns discussed include the #KnowYourLemons campaign to promote breast cancer awareness and a Bose contest for NFL fans to share videos with the hashtag #LetsHearIt.
Kế hoạch Digital Marketing cho bánh Cosy
Xây dựng kế hoạch Digital Marketing cho thương hiệu bánh Cosy
Project Proposal Anbessa Beer.pdf
The document is an event sponsorship proposal submitted to Anbessa Beer for sponsorship of an Ethiopian New Year celebration party in Bishoftu, Ethiopia. It provides details on the event such as it being a live music show on September 12, 2019 attracting an expected 500 people ages 19-45. It highlights benefits to the sponsor like brand visibility through banners, promotions, and discounted products. The financial request is 250,556.25 ETB for expenses like production, execution, logistics, and prints. An 80% down payment is requested upon signing with the final 20% paid after a post-event report.
Content that Builds a Brand: How to Connect Storytelling and Creative to Bri...
Content that Builds a Brand: How to Connect Storytelling and Creative to Bring Your Brand Mission to Life by Catherine McManus, Aetna, at C3 2018 hosted by Conductor
PR campaign 2017
The document outlines a campaign plan to increase awareness and involvement for the Eastern Idaho Community Action Partnership (EICAP) food pantry. The plan includes hosting a community event called "Walking in Their Shoes" to educate the public, improving social media presence, implementing regular food drives, and creating a volunteer schedule to better engage the community and increase donations. The year-long campaign aims to reach local businesses, college students, and families to support EICAP's mission of fighting hunger.
The New Rules of Social Networking
The document discusses best practices for social media marketing. It provides statistics on major platforms like Facebook and Instagram. It then offers tips for using these platforms effectively as part of a marketing strategy. This includes suggestions for content creation, advertising, analytics, and leveraging user-generated content. The presentation aims to help organizations optimize their use of social media to promote their offerings and engage with customers.
Digital Review June 2017
- The document provides a summary of monthly digital trends from June 2017, including notable campaigns and initiatives.
- It highlights YouTube's #MoreThanARefugee campaign to support refugees on World Refugee Day, as well as growing engagement with Instagram Stories and declining Snapchat usage.
- An app by L'Oreal is described that teaches new employees about the company culture, and notable campaigns by HITRECORD, Chevrolet, and Dove are summarized.
- Oreo's contest challenging people to epic fails with their products and a photo contest by Princess Cruises are also summarized briefly.
Chick-fil-A Content 2015
Chick-fil-A prioritizes service to customers, employees, and local communities. For 66 years, the company has focused on treating all people with honor, dignity and respect in restaurants and beyond through volunteer work and philanthropic giving. This commitment to service defines Chick-fil-A's identity and culture.
Cadburys celebrationsppt antriksh
A PPT prepared on Ideas of how Cadbury's Celebrations can pitch their Social Media Campaign this Rakhi!
3 Steps to Effective Storytelling to Grow Your Memberships
The document outlines a webinar presentation about using storytelling to grow membership. It discusses three steps: 1) identifying the key ingredients of effective stories, like audience and message; 2) finding stories to tell by getting input from members, staff, and volunteers; and 3) sharing stories through social media, videos, and events to attract new members. The purpose is to help non-profits use personal stories as a persuasive way to communicate their impact and engage new audiences.
Digital marketing strategy Objective
a Digital Strategist works within an organization to identify unmet needs, goals, opportunities and challenges of all departments and aspects of the business. Then they create and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy.
ENG_Tết 2024 Package_Z Studio.pdf
Dear Sir/Madam,
The period leading up to Tet is truly a golden time for brands to execute their communication campaigns because everyone eagerly anticipates the upcoming Lunar New Year, each in their unique way. The excitement surrounding Tet also leads to a greater focus on Tet-related content.
With the explosion of short video formats in recent years, ensuring brand mentions on social media has become an indispensable objective in Tet campaigns. Therefore, I, Trang Ngo, would like to release the Tet packages on Z Studio to meet your customers' needs.
The Tet 2024 deck is divided into five sections, each corresponding to the informational needs of users during Tet: Tet Shopping, Full-on Tet Vibe, Tet Emotions, Tet Playtime, and Healthy Tet.
Please find the detailed article here.
We sincerely hope to accompany you during Tet Giap Thin 2024.
Contact me: 0911 246 793
Branding Presentation Robin Horne Casa Pacifica
Casa Pacifica utilizes a comprehensive branding and online presence strategy including websites, social media platforms, e-blasts, and text messaging to promote their services and fundraising efforts. Their re-designed website and increased use of platforms like Facebook, YouTube, LinkedIn, and Twitter have helped support on-campus tours, community events, and increase exposure to donors, volunteers, and regional audiences. Analytics from platforms like Facebook Insights help optimize their approach. Their strategy aims to keep staff and supporters informed while cultivating new relationships.
Havmor Casestudy
Ice cream can also trend on social media if it's mixed in equal proportions of sugar and sense. Havmor's latest friendship day campaign teaches how Ice cream lovers walk Ice cream and talk Ice cream.
7up - Social Media Analysis - 2016 till 2017
This document summarizes 7UP's social media marketing efforts in Pakistan from November 2016 to November 2017. It analyzes their Instagram posts and campaigns over time which included static product posts, user engagement questions, video recipes, and sponsored events. It also describes their website which provides product information and a game. 7UP partnered with various events and launched campaigns like #ManaLoFoodKaLove that included influencer collaborations, GIFs, and a first-of-its-kind Shazam integration in Pakistan. Native news articles covered 7UP sponsoring university festivals and food events around the country.
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.More Related Content
Similar to Case study on 'Boishakh hok Shobar' by TEN's 360
#GivingTuesday Game-Changer pt 2/2
This document provides information on using Facebook tools to connect with donors and raise funds for charitable causes. It discusses overall charitable giving statistics in the US and Facebook's large user base. It then summarizes several Facebook fundraising and awareness tools like donate buttons, fundraisers, paid ads, Facebook Live, and #MyGivingStory campaigns. Specific examples are given of nonprofits that successfully used these tools to generate donations, go viral, and increase returns on ad spend. The webinar aims to help nonprofits better utilize Facebook for philanthropic purposes.
Case Study - Use Of Social Media For Bajaj Allianz Child Plan by Windchimes C...
Case Study - Use Of Social Media For Bajaj Allianz Child Plan by Windchimes C...Windchimes Communications Pvt Ltd
A social media case study on how a financial brand like Bajaj Allianz used social media to educate young parents about the need for financial planning for children. The social media efforts for the brand were made by Windchimes Communications that helped the brand engage with young parents online and also created awareness for the Child Plan product using various social media tools.
Weishi - An introduction to China's Vine
This presentation provides an introduction to Weishi ...another of China's up-and-coming social media.
Weishi is China's answer to Vine - an 8-Second video app - which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date.
Another app, Meipai also occupies a similar space as Weishi BUT Weishi has a distinct advantage as part of Tencent's ecosystem. It is connected to QQ, Tencent Weibo and most importantly WeChat.
Skyfest Facebook Marketing - Case Study
The document provides details about the Skyfest event held in Hyderabad from December 23-27, 2015. It discusses the objectives of creating awareness, engaging fans, and increasing footfall through a Facebook marketing campaign. Key activities included posting content like photos, videos and trivia, boosting posts, and running Facebook ads to promote the event and sell tickets. The campaign was successful, receiving high engagement and reaching hundreds of thousands of people, leading to increased ticket sales for the inaugural festival.
case-study-chien-luoc-digital-marketing-nganh-fmcg-real-fruit-juice.pptx
The document provides details about the digital marketing strategy of Réal Fruit Juice in India. It includes an analysis of Réal's strengths, weaknesses, opportunities and threats. It also analyzes Réal's digital presence, including its website and social media accounts. Competition from other fruit juice brands like Tropicana and Paperboat is discussed. The document then proposes a digital campaign called "Real Pal" along with organic and paid content ideas. It recommends influencer collaborations and improvements to Réal's website, search engine optimization and social media strategy.
Digital Review January 2017
1. The document provides a monthly review of digital trends and campaigns from January 2017. It summarizes Bell Let's Talk Day which raised $6.5 million for mental health initiatives in Canada.
2. Facebook's Audience Network now reaches 1 billion people per month with ads, while over half of all website traffic is from bots.
3. Highlighted apps include the Events app from Facebook and Meitu selfie app from China, though the latter raises privacy concerns about data collection.
4. Campaigns discussed include the #KnowYourLemons campaign to promote breast cancer awareness and a Bose contest for NFL fans to share videos with the hashtag #LetsHearIt.
Kế hoạch Digital Marketing cho bánh Cosy
Xây dựng kế hoạch Digital Marketing cho thương hiệu bánh Cosy
Project Proposal Anbessa Beer.pdf
The document is an event sponsorship proposal submitted to Anbessa Beer for sponsorship of an Ethiopian New Year celebration party in Bishoftu, Ethiopia. It provides details on the event such as it being a live music show on September 12, 2019 attracting an expected 500 people ages 19-45. It highlights benefits to the sponsor like brand visibility through banners, promotions, and discounted products. The financial request is 250,556.25 ETB for expenses like production, execution, logistics, and prints. An 80% down payment is requested upon signing with the final 20% paid after a post-event report.
Content that Builds a Brand: How to Connect Storytelling and Creative to Bri...
Content that Builds a Brand: How to Connect Storytelling and Creative to Bring Your Brand Mission to Life by Catherine McManus, Aetna, at C3 2018 hosted by Conductor
PR campaign 2017
The document outlines a campaign plan to increase awareness and involvement for the Eastern Idaho Community Action Partnership (EICAP) food pantry. The plan includes hosting a community event called "Walking in Their Shoes" to educate the public, improving social media presence, implementing regular food drives, and creating a volunteer schedule to better engage the community and increase donations. The year-long campaign aims to reach local businesses, college students, and families to support EICAP's mission of fighting hunger.
The New Rules of Social Networking
The document discusses best practices for social media marketing. It provides statistics on major platforms like Facebook and Instagram. It then offers tips for using these platforms effectively as part of a marketing strategy. This includes suggestions for content creation, advertising, analytics, and leveraging user-generated content. The presentation aims to help organizations optimize their use of social media to promote their offerings and engage with customers.
Digital Review June 2017
- The document provides a summary of monthly digital trends from June 2017, including notable campaigns and initiatives.
- It highlights YouTube's #MoreThanARefugee campaign to support refugees on World Refugee Day, as well as growing engagement with Instagram Stories and declining Snapchat usage.
- An app by L'Oreal is described that teaches new employees about the company culture, and notable campaigns by HITRECORD, Chevrolet, and Dove are summarized.
- Oreo's contest challenging people to epic fails with their products and a photo contest by Princess Cruises are also summarized briefly.
Chick-fil-A Content 2015
Chick-fil-A prioritizes service to customers, employees, and local communities. For 66 years, the company has focused on treating all people with honor, dignity and respect in restaurants and beyond through volunteer work and philanthropic giving. This commitment to service defines Chick-fil-A's identity and culture.
Cadburys celebrationsppt antriksh
A PPT prepared on Ideas of how Cadbury's Celebrations can pitch their Social Media Campaign this Rakhi!
3 Steps to Effective Storytelling to Grow Your Memberships
The document outlines a webinar presentation about using storytelling to grow membership. It discusses three steps: 1) identifying the key ingredients of effective stories, like audience and message; 2) finding stories to tell by getting input from members, staff, and volunteers; and 3) sharing stories through social media, videos, and events to attract new members. The purpose is to help non-profits use personal stories as a persuasive way to communicate their impact and engage new audiences.
Digital marketing strategy Objective
a Digital Strategist works within an organization to identify unmet needs, goals, opportunities and challenges of all departments and aspects of the business. Then they create and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy.
ENG_Tết 2024 Package_Z Studio.pdf
Dear Sir/Madam,
The period leading up to Tet is truly a golden time for brands to execute their communication campaigns because everyone eagerly anticipates the upcoming Lunar New Year, each in their unique way. The excitement surrounding Tet also leads to a greater focus on Tet-related content.
With the explosion of short video formats in recent years, ensuring brand mentions on social media has become an indispensable objective in Tet campaigns. Therefore, I, Trang Ngo, would like to release the Tet packages on Z Studio to meet your customers' needs.
The Tet 2024 deck is divided into five sections, each corresponding to the informational needs of users during Tet: Tet Shopping, Full-on Tet Vibe, Tet Emotions, Tet Playtime, and Healthy Tet.
Please find the detailed article here.
We sincerely hope to accompany you during Tet Giap Thin 2024.
Contact me: 0911 246 793
Branding Presentation Robin Horne Casa Pacifica
Casa Pacifica utilizes a comprehensive branding and online presence strategy including websites, social media platforms, e-blasts, and text messaging to promote their services and fundraising efforts. Their re-designed website and increased use of platforms like Facebook, YouTube, LinkedIn, and Twitter have helped support on-campus tours, community events, and increase exposure to donors, volunteers, and regional audiences. Analytics from platforms like Facebook Insights help optimize their approach. Their strategy aims to keep staff and supporters informed while cultivating new relationships.
Havmor Casestudy
Ice cream can also trend on social media if it's mixed in equal proportions of sugar and sense. Havmor's latest friendship day campaign teaches how Ice cream lovers walk Ice cream and talk Ice cream.
7up - Social Media Analysis - 2016 till 2017
This document summarizes 7UP's social media marketing efforts in Pakistan from November 2016 to November 2017. It analyzes their Instagram posts and campaigns over time which included static product posts, user engagement questions, video recipes, and sponsored events. It also describes their website which provides product information and a game. 7UP partnered with various events and launched campaigns like #ManaLoFoodKaLove that included influencer collaborations, GIFs, and a first-of-its-kind Shazam integration in Pakistan. Native news articles covered 7UP sponsoring university festivals and food events around the country.
Similar to Case study on 'Boishakh hok Shobar' by TEN's 360 (20)
Case Study - Use Of Social Media For Bajaj Allianz Child Plan by Windchimes C...
Case Study - Use Of Social Media For Bajaj Allianz Child Plan by Windchimes C...
case-study-chien-luoc-digital-marketing-nganh-fmcg-real-fruit-juice.pptx
case-study-chien-luoc-digital-marketing-nganh-fmcg-real-fruit-juice.pptx
Content that Builds a Brand: How to Connect Storytelling and Creative to Bri...
Content that Builds a Brand: How to Connect Storytelling and Creative to Bri...
3 Steps to Effective Storytelling to Grow Your Memberships
3 Steps to Effective Storytelling to Grow Your Memberships
Recently uploaded
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Recently uploaded (20)
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Case study on 'Boishakh hok Shobar' by TEN's 360
- 1. Client: VisaThing! Campaign: বৈশাখ হ াক সৈার Timeline: March-April, 2017
- 3. Campaign Link: https://www.facebook.com/VisaThing/videos/1317378665014542/ Youtube Link: https://www.youtube.com/watch?v=h22PHXiiXcg
- 4. Background Visathing! is a Premium Visa Application Center recognized for serving Bangladeshi Citizens with ‘Visa logistics Support’ for 70+ countries which don’t have Embassies in Dhaka. The client wanted to create a video which will help the society and increase Facebook engagement in low budget. The target people were 20-50 years of people all around the country.
- 5. Objective Festivals are not always for everyone. For some people it is a day full of joy and for some people it is a day to work harder and get some extra income. The company wanted to inspire people to share the joy of pahela baishakh among all types of people in the society.
- 6. Idea The idea was to make a video of upper class and lower class people which will portray the differences between celebration of Pahela Baishakh through interviews and other usual activities. Also to ask the audience if they can share the joy of Pahela Baishakh with the deprived of the society by sharing previous festival cloths, festival foods or some money and share the picture in the page. Top 5 best photographs received special gifts from VisaThing!
- 7. Execution Our creative team made a proposal for a video based on festivity of the average income people and the deprived ones. We proposed a hashtag #বৈশাখহ াকসৈার (#BaishakhHokShobar). Our in house Production team made a short video to compare the festivity. The video was made by keeping it as close to real life experiences as possible. Most of the interviews were actual and some did act on it. We kept the budget of the client in mind to make this video.
- 8. Result The video is still the most watched video in VisaThing’s Facebook Page having around 270,000 organic views. The company had a really good response and engagement in their facebook page. In this campaign time, the page received around 10,000 organic likes. Many people shared money, cloths and food before and during pahela baishakh and more than 50 people sent pictures of them sharing the joy of pahela baishakh.