Case Study - Lean Startup Machine - Naples 2015
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Up to 64% of people often open up an email because of the subject line, yet there’s so much more to an effective email marketing strategy. When a person subscribes to your list, they are expressing interest in your product and/or service, so it’s up to you to provide them with relevant content and lure them into your sales cycle.
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What variations should I test on my landing pages?
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To watch the webinar that goes along with these slides, go to http://email-marketing.pinpointe.com/how-to-create-craveable-marketing-content-lisa-mcewen
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Hello, it's me...the Adele Guide to Email Marketing
Let's face it, Adele is an a-ma-zing singer, but is she amazing at email?
It's debatable, but we think she would be.
So, what can Adele teach us about how to do email better?
Like Adele, email marketing has a ton of raving fans. More people are subscribing to and engaging with email campaigns than ever before and companies continue to see impressive ROI from email marketing.
View this fun and engaging slide deck as we journey through how we think Adele would do email.
[Webinar Slides] How To Create Email Campaigns That Get More Opens, Clicks an...
Email is still one of the most effective marketing tools for many businesses, but are your email campaigns the most effective they can be?
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How to best manage your contacts
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Up to 64% of people often open up an email because of the subject line, yet there’s so much more to an effective email marketing strategy. When a person subscribes to your list, they are expressing interest in your product and/or service, so it’s up to you to provide them with relevant content and lure them into your sales cycle.
In Jonathan Rick's slide deck, catch a glimpse of 17 email strategies that aren’t well known, but are highly effective.
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Want to learn how to promote your marketing content to the right audience?
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View the webinar that goes along with these slides at http://email-marketing.pinpointe.com/webinar-8-ways-to-amplify-distribute-marketing-content-for-lead-generation-michael-reynolds
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It’s a fact – split testing increases conversions…
But in order to take full advantage of this powerful method, you have to fully understand what it is AND know what to test, who to test, when to test, and for how long.
These slides cover how to create and implement successful multi-variant tests for both email campaigns and landing pages.
See plenty of examples and get answers to the top questions marketers about split testing, including:
What is split-testing?
What content and elements should I split test?
How do I know which subject lines work best?
How many subscribers will I need in order to obtain accurate results?
What variations should I test on my landing pages?
How long do I run a split test experiment for?
In addition, you’ll learn how to interpret the results of your split test and translate the data into action.
How to Create Craveable Marketing Content That Attracts & Keeps Customers
To watch the webinar that goes along with these slides, go to http://email-marketing.pinpointe.com/how-to-create-craveable-marketing-content-lisa-mcewen
Are you looking to acquire and retain customers but aren’t sure which marketing tactics can help achieve these goals?
In this deck, you'll see the ways to create and use awesome content that subscribers crave, along with:
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- Writing tricks that encourage customers to act
- Effective ways to distribute content via email and social
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Let's face it, Adele is an a-ma-zing singer, but is she amazing at email?
It's debatable, but we think she would be.
So, what can Adele teach us about how to do email better?
Like Adele, email marketing has a ton of raving fans. More people are subscribing to and engaging with email campaigns than ever before and companies continue to see impressive ROI from email marketing.
View this fun and engaging slide deck as we journey through how we think Adele would do email.
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Email is still one of the most effective marketing tools for many businesses, but are your email campaigns the most effective they can be?
These slides breaks down the critical elements required to create email campaigns that get more opens, click, and sales. Plus it includes lots of samples.
A Glimpse Of What You’ll See:
- Components of an effective mobile-responsive email
- Subject lines and pre-header text that work
- Email and call to action copy
- Successful email design
- How to use segmentation and personalization
- Using surveys to get subscribers to tell you what they want
- Plus More
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Are you an email marketing sinnner?
Chances are, you’re committing a serious email marketing offense (or a few) with every email campaign send. You probably don’t even realize it.
This deck reveals the ten most common email marketing sins and how to overcome them. Covering everything from writing style snafus to common spam triggers, each email offense is brought into the light with an explained fix.
Also covered:
How to best manage your contacts
Spam-can compliancy
Subject line elements
What to avoid
Plus more
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Most landing pages are just plain lousy…
From too many calls-to-action to a lack of focus that results in no actual conversions, most landing pages need help. So, how do you create landing pages that actually convert and drive business success?
These slides look at a few terrible landing pages and plenty of awesome ones, along with the data and insights on how your organization can join the ranks of the awesome.
Takeaways include:
The good, the bad, and the ugly of landing pages
How you can use data to create better landing page experiences
How to get out of the group design landing page issues
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Make REAL improvements to the performance of your email campaigns and take full advantage of how effective email marketing can be.
Get practical advice you can start leveraging right away to improve your email marketing, along with an increased enthusiasm for email marketing and enough ideas to become an email marketing rock star in your organization.
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- Biggest reason that technology doesn't deliver as anticipated – and how to address it
- 16 types of marketing tests you should be doing
- A simple way to ‘bake’ testing into your regular marketing program
- Plus more +++
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- the World’s Top 50 Email Marketing Influencers (Cision, July 2014).
- the Top Email Marketing + Design Thought Leaders on Twitter (Litmus, January 2015)
She is also Managing Director, Digital Marketing for Digital Prism Advisors (www.dprism.com), an advisory firm that helps medium- to enterprise-sized organizations transform their business strategy, data practices and technology to be successful in the digital age.
Jeanne has over 20 years of experience in the email and online marketing and product development world; she began her career with CompuServe’s Business Services Group in the late 1980s. For more details, visit her LinkedIn profile or her Blog (www.JeanneJennings.com).
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This presentation reveals digestible tips and best practices that email marketers can start using right away to create AMAZING mobile emails that get opened and read well.
Using plenty of examples and well-researched and practiced information, you will see:
- How widespread is mobile email use
- How mobile users view and interact with email
- How to design for mobile
- Email copywriting for mobile
- Which companies are doing a great job with mobile emails
View this webinar and more at http://www.pinpointe.com/email-marketing-resources/marketing-webinars
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This slide deck covers includes the slides used by expert online marketing strategist, Bob Bly, to create a well-designed landing page that can double or triple conversion rates, leads, and sales.
Bob breaks down the crucial elements of a successful landing page – from content to content placement – and covers other significant factors you must consider when creating and promoting your landing pages.
A Glimpse of What You Will See:
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- What content increases landing page readership and response
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Created by Michael Barber, this slide deck covers lots of examples of:
• Email trends
• Research
• Strategy & Planning
• Execution
• Integration (content, social, offline)
• Email branding
• More
See best practices as well as advanced tactics that you can use for the rest of 2015 and beyond.
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Did you know that drip campaign open rates are about 80% higher than single campaign sends? And, the average click through rate is 3x higher on drip campaigns when compared to single campaign sends.*
If you are not currently using drip email marketing, or just need a refresher on how to develop a successful drip strategy and measure its success, review this slide deck. WIthin it is the five things you need to do to develop a successful, profitable drip marketing campaign. View what elements you should include and how test to boost performance in your next drip marketing campaign.
Also covered - how to:
• Effectively identify and evaluate drip opportunities – so you can choose the one(s) that will have the most impact on your bottom line
• Strategically determine the right frequency and cadence for your program – so you are working in sync with the customer journey
• Expertly craft a plan for your drip campaign, including a flow chart, data brief and performance projections – so you can execute with ease
• Successfully track and report on the metrics that matter across the entire campaign – and identify areas for potential improvement
• Efficiently ‘clone’ successful campaigns for use with other target audience segments or other products – so that you can truly get the maximum benefit from your time spent
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To watch the webinar that goes along with these slides go to http://email-marketing.pinpointe.com/27-email-design-and-content-tips-eryn-branham
A successful email campaign incorporates a variety of elements that work together – from layout and design to content and call to action(s).
This slide deck provides plenty of tips and examples on creating stunning email campaigns that get read and clicked.
What you can expect to see:
Recent Trends – Includes lots of examples
Content Tips – Message, text length, hierarchy, and identity
Design Tips – Layout, branding, colors, images, and fonts
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Startup Validation
The document describes a verification process for startups that involves experimentation and market validation. It recommends starting with voice control and dictation features, making listening easier than reading with tools like sound search and computerized voice reading. It also suggests sending laugh sounds to people and mixing sounds. The validation process should involve cohort, A/B, and multivariate testing with similar groups over time to collect lots of data and test all variables at once before proposing solutions.
Secrets of Advanced Social Media Advertising
It’s no longer enough to just “post a few times a day.”
Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive.
Take your social media to the next level and review these slides, which cover advanced topics like:
- How to pinpoint and retarget the right people with custom audiences
- How to structure social ads and track the effectiveness of your campaigns
- How to use audience demographics to bring new visitors to your website
…and everything you need to know to make your social media program a success.
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MARKETING 2.0, Freemium & ROI
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La presentazione di Andrea Landini, Co-founder e Strategist di Coppa+Landini, è ripartita dalla lista dei trend sulla UX e UI Design presentati in occasione di un Explore Talk del 2015 (con la buona notizia che questi trend sono ancora attuali) per poi focalizzarsi su un macro-trend rilevante che sta cambiando diverse industry, ovvero il design per i software B2B.
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How To Get Personal With B2B Email Marketing
Webinar Slides: A minimalist’s guide to getting started with B2B email personalization. With plenty of email personalization ideas, this deck is ideal for both marketers who have already started using this powerful tactic or those who have just started to dabble into it.
[Webinar Slides] BIG Ideas to Improve Your Email and Digital Marketing by Jea...
Want BIG ideas on how to rock your email campaigns and improve your email marketing tactics ?
Jeanne Jennings shares the ideas that earned her the title "Top Email Marketing + Design Thought Leader on Twitter" by Litmus.
Make REAL improvements to the performance of your email campaigns and take full advantage of how effective email marketing can be.
Get practical advice you can start leveraging right away to improve your email marketing, along with an increased enthusiasm for email marketing and enough ideas to become an email marketing rock star in your organization.
A Glimpse of the Ideas Covered:
- 4 ways you should be gathering data
- Multitude of ways to boost response
- #1 feature that will improve productivity & bottom line results
- Biggest reason that technology doesn't deliver as anticipated – and how to address it
- 16 types of marketing tests you should be doing
- A simple way to ‘bake’ testing into your regular marketing program
- Plus more +++
About Jeanne Jennings
Jeanne Jennings is a recognized expert in the email marketing world. Along with being a sought-after speaker and author, recent industry accolades include being named one of:
- the World’s Top 50 Email Marketing Influencers (Cision, July 2014).
- the Top Email Marketing + Design Thought Leaders on Twitter (Litmus, January 2015)
She is also Managing Director, Digital Marketing for Digital Prism Advisors (www.dprism.com), an advisory firm that helps medium- to enterprise-sized organizations transform their business strategy, data practices and technology to be successful in the digital age.
Jeanne has over 20 years of experience in the email and online marketing and product development world; she began her career with CompuServe’s Business Services Group in the late 1980s. For more details, visit her LinkedIn profile or her Blog (www.JeanneJennings.com).
How To Create Amazing Mobile Emails
Digestible Tips and Best Practices for Mobile Emails
The age of desktop email marketing is over. Up to 70% of emails – depending on your target audience, product and email type – are opened on a mobile device. If your emails don’t look good on mobile devices (or worse, don’t work) there is no more urgent thing to fix. Even a couple of small, simple improvements can deliver major results.
This presentation reveals digestible tips and best practices that email marketers can start using right away to create AMAZING mobile emails that get opened and read well.
Using plenty of examples and well-researched and practiced information, you will see:
- How widespread is mobile email use
- How mobile users view and interact with email
- How to design for mobile
- Email copywriting for mobile
- Which companies are doing a great job with mobile emails
View this webinar and more at http://www.pinpointe.com/email-marketing-resources/marketing-webinars
Who Is Pinpointe On-Demand, Inc.?
This document describes Pinpointe, an email marketing automation software solution for businesses. Pinpointe focuses on providing robust email marketing tools and strives to make creating, automating, targeting, analyzing and tracking email communications simple and intuitive. It offers a feature-rich, cloud-based software solution for small and mid-size B2B companies to send from 1 million to 20 million emails per month.
2016 Facebook Advertising Dashboard Template
This document contains a summary dashboard of key marketing metrics and performance for each month of the year, including actual versus goal numbers for impressions, leads, sales, costs, and conversions. It shows metrics such as cost per click, cost per lead, revenue per lead, and return on ad spend for the company's paid social media and search advertising campaigns on platforms like Facebook. The dashboard acts as a performance overview to monitor progress and optimize ongoing paid marketing efforts.
Good Idea, Bad Startup (UCLA ECON 106E)
Slides to accommodate John Milinovich's guest lecture for UCLA's ECON 106E: Entrepreneurship.
Originally presented on Feb 3, 2015
How Write & Design Landing Pages That Increase Conversion Rates, Orders and S...
Want to double or triple conversion rates, leads, and online sales?
One of the most common mistakes companies make in their online lead generation strategy is NOT using landing pages. Landing pages are critical for the success of any lead generation strategy; yet, a large percentage of companies still do not use them or are not using them successfully.
This slide deck covers includes the slides used by expert online marketing strategist, Bob Bly, to create a well-designed landing page that can double or triple conversion rates, leads, and sales.
Bob breaks down the crucial elements of a successful landing page – from content to content placement – and covers other significant factors you must consider when creating and promoting your landing pages.
A Glimpse of What You Will See:
- How to create instant credibility
- Landing page “hot spots” where testing different elements will maximize conversion rates
- What content increases landing page readership and response
- How to capture email addresses of visitors who don’t register on your page.
- And more
Conversion conference sf-personas-final
This document discusses how personas can be used to gain insights from clickstream data, prioritize optimization efforts, and design better tests. It provides examples of how personas help interpret funnel reports and clickpaths to identify specific pain points experienced by different persona types. Prioritizing tests based on personas can focus on high-traffic, low-conversion areas that impact multiple personas. Persona-driven testing allows designing tests to benefit multiple personas simultaneously. The takeaways are to use personas actively rather than letting them gather dust, and leverage them to find actionable insights, prioritize efforts, and run more effective tests.
Must Know Proven & Valuable Email Marketing Tools and Tactics
When it come to email marketing most businesses focus on opt-ins, open rates, click-throughs, and conversions. It's time to shift that focus and learn how to make subscribers beg for your emails using proven and valuable email marketing tools and tactics.
Created by Michael Barber, this slide deck covers lots of examples of:
• Email trends
• Research
• Strategy & Planning
• Execution
• Integration (content, social, offline)
• Email branding
• More
See best practices as well as advanced tactics that you can use for the rest of 2015 and beyond.
5 Ways to Create a Successful Email Marketing Campaign
Did you know that drip campaign open rates are about 80% higher than single campaign sends? And, the average click through rate is 3x higher on drip campaigns when compared to single campaign sends.*
If you are not currently using drip email marketing, or just need a refresher on how to develop a successful drip strategy and measure its success, review this slide deck. WIthin it is the five things you need to do to develop a successful, profitable drip marketing campaign. View what elements you should include and how test to boost performance in your next drip marketing campaign.
Also covered - how to:
• Effectively identify and evaluate drip opportunities – so you can choose the one(s) that will have the most impact on your bottom line
• Strategically determine the right frequency and cadence for your program – so you are working in sync with the customer journey
• Expertly craft a plan for your drip campaign, including a flow chart, data brief and performance projections – so you can execute with ease
• Successfully track and report on the metrics that matter across the entire campaign – and identify areas for potential improvement
• Efficiently ‘clone’ successful campaigns for use with other target audience segments or other products – so that you can truly get the maximum benefit from your time spent
27 Design & Content Tips for Creating Clickable Email Campaigns
To watch the webinar that goes along with these slides go to http://email-marketing.pinpointe.com/27-email-design-and-content-tips-eryn-branham
A successful email campaign incorporates a variety of elements that work together – from layout and design to content and call to action(s).
This slide deck provides plenty of tips and examples on creating stunning email campaigns that get read and clicked.
What you can expect to see:
Recent Trends – Includes lots of examples
Content Tips – Message, text length, hierarchy, and identity
Design Tips – Layout, branding, colors, images, and fonts
Before and Afters or email campaigns
Solution Validation @ Lean Startup Machine
The document discusses solution validation and provides steps to improve the solution validation process. It emphasizes that the focus should be on getting to product-market fit as quickly as possible and validating solutions with customers who are ready to buy today. A key message is that life is too short to build something that nobody wants. It then lists five steps to better solution validation, which include defining success in advance, believing what customers do rather than what they say, identifying the riskiest assumption in the growth engine, using different MVP types like videos or crowd sourcing to test assumptions, and ensuring the solution addresses a specific customer pain point.
Startup Validation
The document describes a verification process for startups that involves experimentation and market validation. It recommends starting with voice control and dictation features, making listening easier than reading with tools like sound search and computerized voice reading. It also suggests sending laugh sounds to people and mixing sounds. The validation process should involve cohort, A/B, and multivariate testing with similar groups over time to collect lots of data and test all variables at once before proposing solutions.
Secrets of Advanced Social Media Advertising
It’s no longer enough to just “post a few times a day.”
Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive.
Take your social media to the next level and review these slides, which cover advanced topics like:
- How to pinpoint and retarget the right people with custom audiences
- How to structure social ads and track the effectiveness of your campaigns
- How to use audience demographics to bring new visitors to your website
…and everything you need to know to make your social media program a success.
One Chapter from Call to Action Website Optimization workshop
The document discusses the importance of understanding user behavior and goals in order to improve conversion rates. It emphasizes that users need to achieve their goals first before businesses can achieve theirs. To build persuasive momentum and prevent loss of momentum, sites need to provide relevance and clarity to help users understand what they are buying. The secret to high conversion is not just removing friction but ensuring users wants and needs are met.
Curly on Startups
Nov '12 talk at Boston University Entrepreneurship Club, focusing on early stage startup endeavors, and only thing that truly matters.
B2B lead generation process 09112013
We specialize in identifying, nurturing and qualifying B2B leads for high-tech companies wishing to expand into international markets and rapidly increase overseas sales.
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[Webinar Slides] BIG Ideas to Improve Your Email and Digital Marketing by Jea...
[Webinar Slides] BIG Ideas to Improve Your Email and Digital Marketing by Jea...
How Write & Design Landing Pages That Increase Conversion Rates, Orders and S...
How Write & Design Landing Pages That Increase Conversion Rates, Orders and S...
Must Know Proven & Valuable Email Marketing Tools and Tactics
Must Know Proven & Valuable Email Marketing Tools and Tactics
5 Ways to Create a Successful Email Marketing Campaign
5 Ways to Create a Successful Email Marketing Campaign
27 Design & Content Tips for Creating Clickable Email Campaigns
27 Design & Content Tips for Creating Clickable Email Campaigns
One Chapter from Call to Action Website Optimization workshop
One Chapter from Call to Action Website Optimization workshop
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Case Study - Lean Startup Machine - Naples 2015
- 1. Case Study
- 2. ANTONIO CANDELA Co-Founder Appassionato di tecnologia, informatica, new media e piattaforme mobili. Sempre alla ricerca di nuovi modi per migliorare la vita delle persone utilizzando le nuove tecnologie. Lavoro nel campo delle telecomunicazioni e nello sviluppo di Social Games per piattaforma iOS @Delinet facebook.com/AppberryStudio
- 4. Valore = Beneficio per il Cliente
- 6. Analisi
- 7. Azione = Cosa Evitare e Cosa Creare
- 8. Case Study
- 10. Servizio online di preparazione ai test di ammissione per Università
- 14. Indicatori traducibili in Azioni
- 15. Split Test
- 17. Servizio di file sharing e sincronizzazione multipiattaforma basata sul Cloud
- 18. Esperienza d’uso
- 19. Know how solo tecnologico
- 22. MVP = Minimo Prodotto Fattibile
- 23. Mercato vuole il prodotto
- 26. About content(s) Dropbox MVP Link: http://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/ Media: Dropbox Demo ( MVP ) https://www.youtube.com/watch?v=7QmCUDHpNzE Dropbox first Video Marketing https://www.youtube.com/watch?v=xy9nSnalvPc All products or trademarks listed in this document belong to their respective owners.