The document presents a case study on the taxi industry in India, highlighting the fragmented nature of the market and regulatory challenges faced by both regulated and unregulated taxi services. Key issues include advancements in technology raising consumer expectations, the impact of significant venture capital funding, and the risks posed by predatory pricing and deceptive fare structures. The document suggests the need for uniform tariff regulations, separate permits, and improved screening norms for drivers to ensure quality and safety in taxi services.

1. Case Study of
Taxi Business
By Jploft Solutions Pvt. Ltd.

2. B&Y & Rickshaws Tourist taxis Radio taxis App based Aggregators
 Permit issued by
respective RTOs
 Fares / Fuel type /
driver qualifications are
regulated
 Point to point intra city
 Street pickups
 All India Tourist Taxis
permit
 Primarily introduced for
intercity services
 Highly fragmented
 Permit issued by
respective RTOs
 Fares / Fuel type /
driver qualifications are
regulated
 Multiple booking options
e.g. call center, app
 Tourists taxis permits
 Booking only thru App
 Fares / Fuel type /
driver qualifications are
not regulated
Evolution of taxis industry in India

3. Industry statistics and trends
2,00,000
8,00,000
2006
2,21,000
10,01,000
13,000
2015
1,08,000
10,44,000
9,000
6,30,000
2019
~ 10,00,000 vehicles ~ 18,00,000 vehicles~ 12,50,000 vehicles
Shift of market share from regulated to un regulated taxi aggregators

4. Chauffeurs
• Better earnings
• Stability of earnings
• Social acceptance and
engagement
• Professional respect
Consumers
• On time service
• Safety
• Quality of car
• Convenience, comfort
• Transparency in billing
• Availability
• Simplified payment process
Technology advancement has led to increase in consumer expectations
Expectations of stakeholders

5. Impact of Technology
GPS / GPRS based cab tracking and dispatch
ETA based booking
Simplified and multiple payment options
E – billing and receipts
Mobile app based single touch booking
Tech is key enabler for growth of taxi industry

6. Impact of funding
Total VC funding raised / committed
of ~ 18,000 Crores by top two
aggregators in last 3 years
Consumers
Providing services
below cost price
Tourist Car owners
Non sustainable
commercial
arrangement
Creating economically unviable
business models
Risk of 20,000+ crores vehicle loan
becoming NPA
Eliminating competition through
predatory pricing
Creating monopolies leading to
exploitative pricing

7. Impact of regulatory vacuum
No separate license
No separate taxi permit / use of tourist taxi
permit
No control on :
• Quality of services
• Safety
• Driver credentials
• Pricing
• Fuel type

8. Impact of deceptive pricing
Misleading fares :
• Base fare
• Minimum fare
• Ride time charges
• Per km charges
• Surge pricing /
peak time charges

9. Taxis should be
treated as an
essential
service
Way forward…
Uniform tariff regulations
Stop subsidizing drivers
as per new Ecommerce
policy
Separate taxi permit for
point to point city taxis
Uniform license for all
intra city taxi operators
Screening norms for
drivers