1. Improving Marketing and e-Commerce Efficiency
Carswell Improves Operations by Adopting ECM, CRM, and e-Commerce
Solutions
Company Profile:
Carswell is a Thomson Reuters company. Thomson
Reuters is known as being the world’s leading
source of intelligent information for businesses and
professionals. They combine industry expertise with
innovative technology to deliver critical information to
leading decision makers in the financial, legal, tax and
accounting, scientific, healthcare and media markets,
poweredbytheworld’smosttrustednewsorganization.
CarswellexportsCanadianauthorshiptotheworldand,
inturn,drawontheextensivebaseofThomsonReuters
publishers worldwide for key audiences in Canada.
Challenges:
Carswell began to embark upon
a very aggressive new marketing
campaign. This was part of their
strategic initiative to capture a
dominantportionoftheCanadian
publishing market share in the
area of law. In order to facilitate
this goal, Carswell was faced
with numerous challenges.
Challenges Included:
» » Acquisition and assimilation of new
publication companies into an existing
legacy publishing system was onerous,
» » Need for marketing web sites to support
marketing and sales campaigns at a very
short notice,
» » Slow, manual and cumbersome process
to integrate a legacy e-Commerce system
with an antiquated web site,
» » Lack of collaboration platform for
stakeholders to interact,
» » Lack of performance metrics and web
traffic tracking,
» » No digital asset management system and
no integration between the backend digital
asset production systems and websites.
The Solution? TechBlocks!
In order for Carswell to adequately
address their challenges at hand,
they decided to form a partnership
with TechBlocks. Working together,
TechBlocks provided Carswell with
a solution that allowed Carswell
to achieve new levels of agility, collaboration, and
ability to track the impact of marketing campaigns.
Features:
» » Microsoft CMS 2002 based centralized
publishing engine for all of Carswell’s web
properties, resulting in a consistent
publishing and content management
experience,
» » Enterprise level digital asset management
system completely integrated with back-end
printing systems to provide real-time image,
video and journal updates,
» » Google analytics integration for accurate
reporting and metrics on trends,
» » Complete integration between legacy
AS-400 systems for web based
e-Commerce using publishing engine.
Benefits - New Level of Agility and
Collaboration
With a solution provided by TechBlocks, Carswell
received an incredibly powerful software package,
offering a unified and efficient publishing engine
and digital asset management solution which
was completely integrated with Carswell’s existing
legacy commerce system and products (i.e. books,
magazines, and journals) database, resulting
in agility and an incredibly efficient marketing
organization.
TechBlocks Inc., 5650 Yonge Street, Suite 1500, Toronto, Ontario, M2M 4G3
Tel: (416) 218-8382, Fax: (416) 512-2230, Web: http://www.tblocks.com

2. A Success!
TechBlocks’Groundbreaking Solution Enhances
Carswell’s Sales and Marketing Campaigns,
Increasing Profits and Market Reach
TechBlocks Inc., 5650 Yonge Street, Suite 1500, Toronto, Ontario, M2M 4G3
Tel: (416) 218-8382, Fax: (416) 512-2230, Web: http://www.tblocks.com
Results:
» » A publishing engine which significantly
reduced time to market, giving business the
flexibility to publish satellite marketing sites at
short notice, without being overly dependent
on IT,
» » Align Carswell’s marketing efforts to their
e-Commerce promotions and target the
right audience,
» » A SharePoint based collaborative platform
which allows all the LOBs and external
partners to share and manage enterprise
content using an intranet, extranet,
workflows and reporting dashboards. All of
these elements were architected, designed,
and developed by TechBlocks,
» » A system that enforces compliance,
governance, and strict privacy rules to
prevent piracy of intellectual property.
A Happy Customer:
“TechBlocks really impressed me with how quickly
they were able to understand our business need
and then complete a strategic marketing portal.
They are extremely responsive to any questions
and aren’t afraid to suggest new ideas. While
we have a small staff of developers in-house, we
continue to consider TechBlocks for our advanced
web needs. They remain a trusted partner for
strategic technology initiatives. I would recommend
TechBlocks without reservation”
Vice President, Marketing
Carswell, a Thomson Reuters Business