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CREATIVE NATION® | CASE STUDY : BEAT THE STREET




                                                  www.creative-nation.co.uk
THE BRIEF:
Beat the Street is a global walking competition for
schools developed by Intelligent Health and funded by
a major brand.

We were tasked with further developing the brand
we created for the project in its first year.




                                                www.creative-nation.co.uk
THE WORK: DISCOVERY WORKSHOP
We facilitated a 2-day workshop with client, to explore
definition, articulation and visualisation of the brand. This
included exploring the variety of audiences and how best
to engage them.




                                                    www.creative-nation.co.uk
THE WORK: THE ASSETS

Out of the workshops, we created a Brand Manual for
stakeholders, to guide the communication of the brand. This
includes guidance regarding mission, purpose & core values,
tone of voice, brand language & use of the brand identity.




                                                 www.creative-nation.co.uk
THE WORK: THE ASSETS

We developed a visual language for Beat the Street, to be
used across print and online assets.




                                                 www.creative-nation.co.uk
THE WORK: REAL WORLD ASSETS
And assets for use on the street.




                                    www.creative-nation.co.uk
THE WORK: THE WEBSITE

We provided art direction and design for the online portal
(website).




                                                 www.creative-nation.co.uk
THE WORK: THE FILM

We created an animated explanatory film for use in
presentations and online.




                                                www.creative-nation.co.uk
www.creative-nation.co.uk




                            www.creative-nation.co.uk

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CASE STUDY: Beat the Street

  • 1. CREATIVE NATION® | CASE STUDY : BEAT THE STREET www.creative-nation.co.uk
  • 2. THE BRIEF: Beat the Street is a global walking competition for schools developed by Intelligent Health and funded by a major brand. We were tasked with further developing the brand we created for the project in its first year. www.creative-nation.co.uk
  • 3. THE WORK: DISCOVERY WORKSHOP We facilitated a 2-day workshop with client, to explore definition, articulation and visualisation of the brand. This included exploring the variety of audiences and how best to engage them. www.creative-nation.co.uk
  • 4. THE WORK: THE ASSETS Out of the workshops, we created a Brand Manual for stakeholders, to guide the communication of the brand. This includes guidance regarding mission, purpose & core values, tone of voice, brand language & use of the brand identity. www.creative-nation.co.uk
  • 5. THE WORK: THE ASSETS We developed a visual language for Beat the Street, to be used across print and online assets. www.creative-nation.co.uk
  • 6. THE WORK: REAL WORLD ASSETS And assets for use on the street. www.creative-nation.co.uk
  • 7. THE WORK: THE WEBSITE We provided art direction and design for the online portal (website). www.creative-nation.co.uk
  • 8. THE WORK: THE FILM We created an animated explanatory film for use in presentations and online. www.creative-nation.co.uk
  • 9. www.creative-nation.co.uk www.creative-nation.co.uk