Highlander Bar and Restaurant installed the Connect2Social social WiFi platform to learn more about their customers, grow their social media presence, and engage with visitors. Over 5,000 registrations were recorded in the first three months, generating over 500 Facebook likes and 160,000 Facebook impressions. The marketing manager was pleased with the Facebook engagement and customer demographic insights. Local technical support was also an important factor in choosing Connect2Social due to the quick response times and reliable equipment.

1. Case Study: Bar & Restaurant – Highlander
Highlander installs Connect2Social Platform
Highlander Bar and Restaurant Clarke Quay is one of Singapore’s best known Scottish Whisky
Bars. Highlander is located at Clarke Quay, the party central, in the heart of Singapore.
Highlander is part of the Tembusu Projects Group, which includes Highlander CHIJMES and
Clarke Quay, Octapas Spanish Restaurant, Little Saigon, and The Queen & Mangosteen British
Pub.
Getting started with Wireless Social
Highlander wanted to know more about their customers and frequency of their visits. This was in
addition to growing their social media presence. They also wanted to engage with new visitors,
and offer promotions and information on events.
Fransisca B, Brand Marketing Manager of Tembusu Projects, was impressed by how easy the
system was to install, and the immediate data collection that occurred. “We installed the
Connect2Social and the results just started to build. The supporting Dashboard is easy to use, and
provides a range of analytics and marketing tools.”
Social WiFi Benefits
Since its introduction Highlander has seen:
“Over 5,000 Registration have been recorded by the system in the first three months, giving us
over 500 Facebook Likes. Even more importantly are the Facebook Impressions numbering well
over 160,000. The daily use of the system is growing. Our Customers are becoming regular Wi-Fi
users and enjoy this value-add that we are providing.
Fransisca, Brand Marketing Manager of Tembusu Projects commented that “We are delighted
with the use of the social Wi-Fi system, especially the Facebook Likes it has generated. It’s also
really useful to see the different demographics at each of our venues. Highlander at Clarke Quay
is a good example of our Social Media strategy and engaging our Customers.
Technical Support
For Fransisca, an important part of the reason for choosing Connect2Social was the local after sales
and technical support provided.
“Right from the beginning we were impressed by the Connect2Social support team. They quickly
understood how our existing setup worked and knew how their platform would fit in. They are
always quick to respond to any query that we may have. Their equipment has been very reliable
and required very little attention.”