This document discusses a case study and campaign goals for an organization to develop an internal communications program, conduct internal training on client relations techniques, and rebrand the organization. It proposes an approach called I-SERIES to provide full and limited service capabilities with traditional, conservative, and innovative technical expertise. The implementation of I-SERIES would include a brand champion program, focusing on culture, client service, and technical expertise.

1. FRESH thinking. BOLD ideas. SMART strategy.

2. CASE STUDY

3. CASE STUDY Campaign Goals 1. Develop an internal communications program 2. Conduct internal training on client relations techniques 3. Rebrand the organization; Assist in developing USP

4. OUR APPROACH  

5. I-SERIES

7. Full Service Capabilities Limited Service Capabilities Traditional/Conservative Technical Expertise/Innovative RKK Rettew Buchart Horn ARRO (current)    ATC     Entech ARRO (future)

8.  I-SERIES

12. I-SERIES 

14. Brand Champion Program Team Culture Team Client Service Team Technical Expertise

18. IMPLEMENTATION I-SERIES 

21. IMPLEMENTATON

22. IMPLEMENTATON

23. IMPLEMENTATON

25. FRESH thinking. BOLD ideas. SMART strategy.