A customer entered a new therapeutic market and wanted to understand the payer landscape to inform financial projections. They purchased payer data from IMS for a proxy product but were unable to analyze the over 200,000 records. Celero used their expertise in life sciences data and analytics partnerships to quickly understand and prepare the data. They aggregated the payer records using clustering and editing functionality in under 8 hours, ranking payers by prior sales volume. This resulted in consolidating over 220,000 data points into around 900 customer records for planning and forecasting.

1. Case Study: Data Preparation & Analytics
Q1 2015

2. © 2014 CeleroCS
Confidential Information
Accelerating Results
www.celerocommercialsolutions.com
Celero
The situation
• Customer entering new therapeutic market
• Board of Directors wants to understand payer landscape to
drill into financial projections
• Customer purchased IMS payer data for proxy product
• IMS and customer unable to combine and analyze
>200,000 records into Board-ready results
2

3. © 2014 CeleroCS
Confidential Information
Accelerating Results
www.celerocommercialsolutions.com
Celero
Celero Approach
• Understanding the data
– Given Celero’s deep knowledge of Life Science and the data supporting it, Celero
was able to quickly understand the data set and determine an approach to
aggregate
• Preparing the data
– Data volume, although not too large, still exceeding what Excel could easily
manipulate
– Celero’s partnerships with leading edge data analytics companies – in this case,
Paxata – enable rapid consumption of the data set with no overhead
– Paxata facilitated aggregation of payer data through its unique “cluster and edit”
functionality
– Additional consolidation of payer records was completed via 3rd party source of
payer affiliations
3

4. © 2014 CeleroCS
Confidential Information
Accelerating Results
www.celerocommercialsolutions.com
Celero
Results
• Payers were ranked based upon volume of prior sales
• Board-ready data table and graphics generated in less
than 8 hours from time of data receipt by Celero
• >220,000 data points turned into ~900 customer
records for actionable account planning & forecasting
4

5. © 2014 CeleroCS
Confidential Information
Accelerating Results
www.celerocommercialsolutions.com
Celero
The Journey
5
Guided “Cluster & Edit” facilitates
aggregation while maintaining audit
trail of changes.

6. © 2014 CeleroCS
Confidential Information
Accelerating Results
www.celerocommercialsolutions.com
Celero
The Journey
6
Guided “Cluster & Edit” facilitates
aggregation while maintaining audit
trail of changes.

7. © 2014 CeleroCS
Confidential Information
Accelerating Results
www.celerocommercialsolutions.com
Celero
The Journey, continued
7
Results
output to
Excel or
made
accessible
for query.