Case history: Toiletries on truck (advertising on truck)

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International Case history of Truck Advertising: Toiletries on vehicles. Tenderly (by Muovo Italy), Nivea, Scottex and more.

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Technological, demographic, environmental, and geopolitical shifts are altering the commercial truck market globally. Integration of digital technologies primarily for resource management and total cost optimization will result in the evolution of truck technology from basic telematics services to advanced traffic modeling, weather prediction, and social media analytics. Autonomous driving technologies are gaining traction and are expected to garner significant OEM support to reach scalability by 2025, when level 3 autonomous trucks are expected to reach the market. Significant portion of global truck market growth in the next decade will come from Next 11, ASEAN, Middle East, and African countries. Africa’s truck market will be buoyed by the establishment of the African corridor, expansion of free trade agreements within the continent, and better utilization of natural resources. In conjunction with the growth of emerging markets, value trucks will be the fastest- growing segment in the next decade — nearly tripling in volume to account for 31% of total truck sales globally by 2025. Demand for this segment will be driven by fleet modernization efforts in China and India, which are the dominant low-cost truck markets. More global platforms are expected as global OEMs look to expand in Asian markets.

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Auto shoppers are open to influences. Today’s auto intenders are open-minded with 72% of search sessions involving cross-shopping. In-market shoppers are researching more than ever. While time in-market is roughly the same, these shoppers are turning to 24 research touch points on average. Connected devices are driving greater research activity. Mobile usage has increased 35% year over year, with a focus on research and comparison activities. Video influences auto brand discovery and consideration. Video research is on the rise and online video was the #1 format for encouraging brand consideration. Dealer interaction and post-purchase experiences matter. 62% of the vehicle owners said customer service could influence future purchases.

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