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P R E PA R E D B Y –
G R O U P 2
Operation strategy at Galanz
Introduction
 Headquartered in Shunde, China, founded in 1978
 Produced down feather products for overseas clients
 Purchased microwave oven blueprint from Toshiba for USD
3,00,000 in 1990
 Entered into new business of microwave oven in 1992
 Purchased magnetrons from foreign suppliers (Toshiba and
Panasonic)
 Invested in R&D of magnetrons
 Designed and produced its on magnetrons to support its own
microwave production
10/15/2019
2
Company overview
 The largest microwave oven manufacture in the world
 Competed based on lowest cost through efficient utilization of
capacity and process improvement
 1990 : purchased microwave oven blueprint from Toshiba for
USD 300,000
 1992 : entered into new business of microwave oven
 1997 : invested in R & D of magnetrons
 2000 : designed and produced magnetrons to support its own
microwave production
 Combining OBM,OEM and ODM to achieve economy of scale
 60%-70% of the domestic in 2002 and 50% of the international
market share in 2007
10/15/2019
3
Good Practices
 Free production line transfer tactic
 Full utilization of production facility and labor resources:
Operating 3 shifts per day, 7 days a week for 365 days
 Investment on R&D
10/15/2019
4
Bad Practices
 3 levels of personnel: slow flow of information
 Production of customized products caused decline in
production
 Overlooked the importance of records
 Low cost efficiency achieved with low quality and less
variety
 Poor production planning
 Synchronization between production and R&D
10/15/2019
5
Problems and Solutions
10/15/2019
6
Suggestions
 Proper training of staff for the end customer
 Handling of customer grievances and providing after sales
services
 Adding in new varieties/models in microwave ovens
 Synchronizing production with R&D department
 More time for new product testing/development
10/15/2019
7
10/15/2019
8

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Case 3 Galanz

  • 1. P R E PA R E D B Y – G R O U P 2 Operation strategy at Galanz
  • 2. Introduction  Headquartered in Shunde, China, founded in 1978  Produced down feather products for overseas clients  Purchased microwave oven blueprint from Toshiba for USD 3,00,000 in 1990  Entered into new business of microwave oven in 1992  Purchased magnetrons from foreign suppliers (Toshiba and Panasonic)  Invested in R&D of magnetrons  Designed and produced its on magnetrons to support its own microwave production 10/15/2019 2
  • 3. Company overview  The largest microwave oven manufacture in the world  Competed based on lowest cost through efficient utilization of capacity and process improvement  1990 : purchased microwave oven blueprint from Toshiba for USD 300,000  1992 : entered into new business of microwave oven  1997 : invested in R & D of magnetrons  2000 : designed and produced magnetrons to support its own microwave production  Combining OBM,OEM and ODM to achieve economy of scale  60%-70% of the domestic in 2002 and 50% of the international market share in 2007 10/15/2019 3
  • 4. Good Practices  Free production line transfer tactic  Full utilization of production facility and labor resources: Operating 3 shifts per day, 7 days a week for 365 days  Investment on R&D 10/15/2019 4
  • 5. Bad Practices  3 levels of personnel: slow flow of information  Production of customized products caused decline in production  Overlooked the importance of records  Low cost efficiency achieved with low quality and less variety  Poor production planning  Synchronization between production and R&D 10/15/2019 5
  • 7. Suggestions  Proper training of staff for the end customer  Handling of customer grievances and providing after sales services  Adding in new varieties/models in microwave ovens  Synchronizing production with R&D department  More time for new product testing/development 10/15/2019 7