A Service design project by the Students at the Master in Service design at Politecnico di Milano. It is a hospitality service for a region in Tuscany.
This document introduces Weddings Unique, a wedding planning company led by Heather Snively. It outlines their team of experienced wedding professionals, planning services, online planning tools, and packages for brides with varying levels of service needed. Their goal is to help brides create a uniquely styled wedding through creative planning and flawless execution.
This document outlines Jon Davis's extensive experience organizing and managing a wide variety of events including weddings, private dining events, music festivals, club nights, and more. He has worked with numerous companies and independently since 2009, taking on roles such as events assistant, production manager, venue manager, and founder/promoter. His responsibilities have included project planning, budgeting, logistics, decor, programming, and overseeing hundreds of attendees and staff.
The document describes a "Lap of Luxury" training program created by Leadership Success Ltd. to introduce sophisticated luxury service standards in China. The program aims to provide skills for a luxury attitude and competitive edge in business. It seeks to assess and remove ordinary attitudes, mastering mindset to embody luxury excellence and perfection with attention to detail.
This document provides an overview of Generation Z and their impact on luxury brand management. It discusses their characteristics as digital natives who are highly participative. It also outlines how luxury brand management is shifting from a top-down approach to a 360 degree model where consumers co-create brand meaning through social media and user reviews. Brands must provide virtual and real experiences to build meaningful connections with Generation Z, who will make up a larger percentage of luxury consumers in the future.
A 3 day Luxury Skills Training module was created to orient Retail Professionals in India to deliver fulfilling Luxury Experiences to Customers. This presentation is an overview that introduces the module.
Luxury beauty brands - POS Production ModelsEdwige Riou
Luxury beauty brands face a dilemma in choosing whether to centrally produce point-of-sale materials to ensure brand consistency or allow local production for flexibility. Central production maintains brand control but lacks local input, while local production has quick response times but risks inconsistent brand experience. An optimal approach combines benefits of both through training, regional production centers, and cloud-based guidelines to facilitate local needs within brand standards.
This document introduces Weddings Unique, a wedding planning company led by Heather Snively. It outlines their team of experienced wedding professionals, planning services, online planning tools, and packages for brides with varying levels of service needed. Their goal is to help brides create a uniquely styled wedding through creative planning and flawless execution.
This document outlines Jon Davis's extensive experience organizing and managing a wide variety of events including weddings, private dining events, music festivals, club nights, and more. He has worked with numerous companies and independently since 2009, taking on roles such as events assistant, production manager, venue manager, and founder/promoter. His responsibilities have included project planning, budgeting, logistics, decor, programming, and overseeing hundreds of attendees and staff.
The document describes a "Lap of Luxury" training program created by Leadership Success Ltd. to introduce sophisticated luxury service standards in China. The program aims to provide skills for a luxury attitude and competitive edge in business. It seeks to assess and remove ordinary attitudes, mastering mindset to embody luxury excellence and perfection with attention to detail.
This document provides an overview of Generation Z and their impact on luxury brand management. It discusses their characteristics as digital natives who are highly participative. It also outlines how luxury brand management is shifting from a top-down approach to a 360 degree model where consumers co-create brand meaning through social media and user reviews. Brands must provide virtual and real experiences to build meaningful connections with Generation Z, who will make up a larger percentage of luxury consumers in the future.
A 3 day Luxury Skills Training module was created to orient Retail Professionals in India to deliver fulfilling Luxury Experiences to Customers. This presentation is an overview that introduces the module.
Luxury beauty brands - POS Production ModelsEdwige Riou
Luxury beauty brands face a dilemma in choosing whether to centrally produce point-of-sale materials to ensure brand consistency or allow local production for flexibility. Central production maintains brand control but lacks local input, while local production has quick response times but risks inconsistent brand experience. An optimal approach combines benefits of both through training, regional production centers, and cloud-based guidelines to facilitate local needs within brand standards.
The marketing plan outlines launching Aston Martin's new DBX electric car in Canada, which is aimed at high-powered professional women. Various marketing techniques will be used, including sponsorships, PR, product placement, and celebrity endorsements, to promote the DBX to this new target segment of female customers.
In questo lavoro è stato analizzato il settore della domotica in Italia e attraverso l'utilizzo di tecniche statistiche, e attraverso la creazione di cluster di intervistati, si è indagato quali siano attualmente i driver più importanti che guidano la scelta di un impianto domotico.
- Aston Martin reported losses in 2012 due to declining sales and rising expenses. Sales fell 9% to £460m while losses widened to £24.9m from £21m in 2011.
- A key challenge for Aston Martin is funding new vehicle programs to boost product momentum and sales. Short product cycles for models like the Virage contributed to the financial difficulties in 2011-2012.
- A new ownership structure and partnerships with Mercedes and new investors are intended to provide funding for investment in new models and technologies needed to better compete in the luxury car market.
The document analyzes the luxury vehicle market, including its total market size, over a century of history, and larger target clientele of affluent buyers. It examines purchasing patterns, market share of brands, demographics of buyers, levels of brand loyalty compared to other industries, the impact of economic cycles, and marketing outlets like television, print, and celebrity endorsements. Key threats and new luxury models like the K900 Equus are also discussed.
Founded in 1913 as Bamford & Martin Ltd., the company was renamed Aston Martin in 1914 after a successful race. The iconic Aston Martin wings logo replaced the AM monogram in 1927. In 1947, the company was acquired by industrialist David Brown, ushering in an era that included the iconic DB5 model, featured in the James Bond film Goldfinger. After changing ownership multiple times and facing closure in the 1920s, Aston Martin was resurrected in the 1990s with the introduction of the new DB7 model. The company is best known for its association with James Bond films over multiple decades.
Nutricosmetics: Designing effective marketing strategies to exit the niche an...Target Research
Negli scorsi cinque anni, il lancio di nuovi prodotti e il cambiamento nello stile di vita dei consumatori hanno fatto emergere un crescente interesse nei confronti del concetto di “beauty from within” (“bellezza dall’interno”). Il fenomeno, a cui le aziende hanno risposto con la creazione della “nutricosmetica” (integratori e cibi per la bellezza di pelle, capelli e unghie), è basato sull’idea che il consumo di specifici nutrienti possa agire sul nostro aspetto esteriore.
L’obiettivo di questa ricerca è di indagare come il rapporto dei consumatori con il mondo della bellezza sta evolvendo e rispondere quindi alla seguente domanda:
“Quali sono le strategie di marketing che le aziende dovrebbero adottare per introdurre nuovi segmenti di mercato all’uso di nutricosmetici?”
Top Trends in Beauty Care: The Transition from Professional to In-Home UseSignals Analytics
The developing trend toward personal home-use treatment is being boosted by the miniaturization of devices, as well as improvements in technology that ensure safety for home use.
FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCEiVentures Consulting
Startups are reinventing customer experience in fashion and beauty through personalized products and services based on customer data, new direct-to-consumer brands meeting community needs, and new services combatting counterfeiting. The document highlights 20 startups including those offering custom-formulated cosmetics, color-matching makeup recommendations using selfies, custom shoe design, and authentication services to verify product authenticity. Several startups are already partnering with major brands and retailers or are potential acquisition targets.
2013 proved to be a record year for sales for many luxury automakers. BMW, Audi, Mercedes-Benz, and other luxury brands all saw record or near record sales numbers. The Asia-Pacific region and China in particular were important growth markets. While most brands saw increases, Infiniti and Aston Martin saw declines. However, Aston Martin underwent a change in ownership that is intended to provide access to new technologies and growth capital to become more competitive.
GenZ is the largest generation yet and they are truly digital natives. The attitudes and behaviors of Zs will have a huge impact on the future of technology. Grounded in data from hundreds of online research sessions, diaries, and interviews, learn what Gen Z really does online and the ways it will change how we design the experience.
Whether it's directly improving patient care or helping lower costs to provide more access to healthcare, organizations are continuing to use IT to move the needle for an industry that is at a pivotal point in innovation.
Learn how our innovative storage solutions can help your organization meet its healthcare Big Data challenges: http://www.netapp.com/us/solutions/industry/healthcare/
We suddenly live in a strange and wonderful nexus of digital and physical. Touchscreens let us hold information in our hands, and we touch, stretch, crumple, drag, and flick data itself. Our sensor-packed phones even reach beyond the screen to interact directly with the world around us. While these digital interfaces are becoming physical, the physical world is becoming digital, too. Objects, places, and even our bodies are lighting up with with sensors and connectivity. We’re not just clicking links anymore; we’re creating physical interfaces to digital systems. This requires new perspective and technique for web and product designers. The good news: it’s all within your reach. With a rich trove of examples, Designing for Touch author Josh Clark explores the practical, meaningful design opportunities for the web’s newly physical interfaces.
The Future Of Work & The Work Of The FutureArturo Pelayo
What Happens When Robots And Machines Learn On Their Own?
This slide deck is an introduction to exponential technologies for an audience of designers and developers of workforce training materials.
The Blended Learning And Technologies Forum (BLAT Forum) is a quarterly event in Auckland, New Zealand that welcomes practitioners, designers and developers of blended learning instructional deliverables across different industries of the New Zealand economy.
RPWORLD offers custom injection molding service to help customers develop products ramping up from prototypeing to end-use production. We can deliver your on-demand parts in as fast as 7 days.
The marketing plan outlines launching Aston Martin's new DBX electric car in Canada, which is aimed at high-powered professional women. Various marketing techniques will be used, including sponsorships, PR, product placement, and celebrity endorsements, to promote the DBX to this new target segment of female customers.
In questo lavoro è stato analizzato il settore della domotica in Italia e attraverso l'utilizzo di tecniche statistiche, e attraverso la creazione di cluster di intervistati, si è indagato quali siano attualmente i driver più importanti che guidano la scelta di un impianto domotico.
- Aston Martin reported losses in 2012 due to declining sales and rising expenses. Sales fell 9% to £460m while losses widened to £24.9m from £21m in 2011.
- A key challenge for Aston Martin is funding new vehicle programs to boost product momentum and sales. Short product cycles for models like the Virage contributed to the financial difficulties in 2011-2012.
- A new ownership structure and partnerships with Mercedes and new investors are intended to provide funding for investment in new models and technologies needed to better compete in the luxury car market.
The document analyzes the luxury vehicle market, including its total market size, over a century of history, and larger target clientele of affluent buyers. It examines purchasing patterns, market share of brands, demographics of buyers, levels of brand loyalty compared to other industries, the impact of economic cycles, and marketing outlets like television, print, and celebrity endorsements. Key threats and new luxury models like the K900 Equus are also discussed.
Founded in 1913 as Bamford & Martin Ltd., the company was renamed Aston Martin in 1914 after a successful race. The iconic Aston Martin wings logo replaced the AM monogram in 1927. In 1947, the company was acquired by industrialist David Brown, ushering in an era that included the iconic DB5 model, featured in the James Bond film Goldfinger. After changing ownership multiple times and facing closure in the 1920s, Aston Martin was resurrected in the 1990s with the introduction of the new DB7 model. The company is best known for its association with James Bond films over multiple decades.
Nutricosmetics: Designing effective marketing strategies to exit the niche an...Target Research
Negli scorsi cinque anni, il lancio di nuovi prodotti e il cambiamento nello stile di vita dei consumatori hanno fatto emergere un crescente interesse nei confronti del concetto di “beauty from within” (“bellezza dall’interno”). Il fenomeno, a cui le aziende hanno risposto con la creazione della “nutricosmetica” (integratori e cibi per la bellezza di pelle, capelli e unghie), è basato sull’idea che il consumo di specifici nutrienti possa agire sul nostro aspetto esteriore.
L’obiettivo di questa ricerca è di indagare come il rapporto dei consumatori con il mondo della bellezza sta evolvendo e rispondere quindi alla seguente domanda:
“Quali sono le strategie di marketing che le aziende dovrebbero adottare per introdurre nuovi segmenti di mercato all’uso di nutricosmetici?”
Top Trends in Beauty Care: The Transition from Professional to In-Home UseSignals Analytics
The developing trend toward personal home-use treatment is being boosted by the miniaturization of devices, as well as improvements in technology that ensure safety for home use.
FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCEiVentures Consulting
Startups are reinventing customer experience in fashion and beauty through personalized products and services based on customer data, new direct-to-consumer brands meeting community needs, and new services combatting counterfeiting. The document highlights 20 startups including those offering custom-formulated cosmetics, color-matching makeup recommendations using selfies, custom shoe design, and authentication services to verify product authenticity. Several startups are already partnering with major brands and retailers or are potential acquisition targets.
2013 proved to be a record year for sales for many luxury automakers. BMW, Audi, Mercedes-Benz, and other luxury brands all saw record or near record sales numbers. The Asia-Pacific region and China in particular were important growth markets. While most brands saw increases, Infiniti and Aston Martin saw declines. However, Aston Martin underwent a change in ownership that is intended to provide access to new technologies and growth capital to become more competitive.
GenZ is the largest generation yet and they are truly digital natives. The attitudes and behaviors of Zs will have a huge impact on the future of technology. Grounded in data from hundreds of online research sessions, diaries, and interviews, learn what Gen Z really does online and the ways it will change how we design the experience.
Whether it's directly improving patient care or helping lower costs to provide more access to healthcare, organizations are continuing to use IT to move the needle for an industry that is at a pivotal point in innovation.
Learn how our innovative storage solutions can help your organization meet its healthcare Big Data challenges: http://www.netapp.com/us/solutions/industry/healthcare/
We suddenly live in a strange and wonderful nexus of digital and physical. Touchscreens let us hold information in our hands, and we touch, stretch, crumple, drag, and flick data itself. Our sensor-packed phones even reach beyond the screen to interact directly with the world around us. While these digital interfaces are becoming physical, the physical world is becoming digital, too. Objects, places, and even our bodies are lighting up with with sensors and connectivity. We’re not just clicking links anymore; we’re creating physical interfaces to digital systems. This requires new perspective and technique for web and product designers. The good news: it’s all within your reach. With a rich trove of examples, Designing for Touch author Josh Clark explores the practical, meaningful design opportunities for the web’s newly physical interfaces.
The Future Of Work & The Work Of The FutureArturo Pelayo
What Happens When Robots And Machines Learn On Their Own?
This slide deck is an introduction to exponential technologies for an audience of designers and developers of workforce training materials.
The Blended Learning And Technologies Forum (BLAT Forum) is a quarterly event in Auckland, New Zealand that welcomes practitioners, designers and developers of blended learning instructional deliverables across different industries of the New Zealand economy.
RPWORLD offers custom injection molding service to help customers develop products ramping up from prototypeing to end-use production. We can deliver your on-demand parts in as fast as 7 days.
5. What is Casa Pistoia?
Casa Pistoia is a customized trip planning
service that matches users with local curators
who help them plan their stay in Pistoia and
suggest places to eat, and things to do.
It uses Pistoia as a home-base as it represents
the “Real Tuscany”, because its proximity to
nature, culture and its friendly and relaxed
atmosphere.
6. How it works
Users log onto
www.casapistoia.it
and submit their trip
information.
A local curator will review
the information and send
back a curated trip
itinerary that the user can
then modify to their own
preference.
Users will then travel to
Pistoia meet the local
curator who will help
them along their trip as
they experience their
vacation.