2. What is Biotechnology?
• A combination of two words “Biology+Technology”
• Biology- Science of living organisms
• Technology- Practical application of scientific knowledge
• Therefore, biotechnology is the use of technology in the manipulation
of living organisms to do practical things and provide useful products.
• Ultimate aim of the subject is to exploit the potential that nature
provides to benefit humankind.
5. Job opportunities
• Academicians (Teachers)
• Pathological Lab.
• R&D (Basic and Applied)
• Bio-tech Industries
• Sales and Marketing
• Knowledge Process Outsourcing (Pharmaceutical and
Biotech R&D segment)
• Pharmaceutical Industry (Production/ QA-QC/
Documentation)
• Clinical Research Organizations
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Dayananda Sagar College of Pharmaceutical Sciences, Bengaluru-560078
6. Sales and Marketing Jobs
• Sales
• Marketing
• Brand management
• Online marketing
• Marketing communication
• Market Research
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8. Skills of Pharmacist
• Hard skills
• Soft skills
• Qualification
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9. Hard skills
• Pharmacology,
• Pharmacognosy,
• Chemistry,
• Pharmaceutical Chemistry,
• Microbiology,
• Pharmacy Practice
• Pharmaceutics,
• Pharmacy law,
• Anatomy & Physiology,
• Biochemistry,
• Bio pharmaceutics
• Kinetics,
• Compounding medications.
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Dayananda Sagar College of Pharmaceutical Sciences, Bengaluru-560078
10. Soft skills
• These depend upon the area in which Pharmacist is working.
• For sales and marketing,
• Pharmacist should be an eloquent speaker,
• He should have good communication skills, also should be open to
learning kind of person,
• Good interpersonal skills, should be able to create an good impact on
patients mind.
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Dayananda Sagar College of Pharmaceutical Sciences, Bengaluru-560078
11. Core Areas to utilise the Potential
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12. Core Fields in Pharmaceutical Industry
Quality
Assurance
Quality
Control