This document discusses growth hacking techniques for online businesses. It explains the process of validating a business model canvas by identifying customer personas and problems/solutions. It then discusses creating a minimum viable product and testing growth strategies using a GROWS process which involves gathering ideas, ranking them, outlining experiments, running experiments, and studying the data. The document provides an example of using this process for an acquisition experiment targeting developers and homeowners using Facebook ads, Google AdWords, SEO, and press releases with a maximum cost per acquisition of Rp5,000.

1. grow with
Bagaimana cara melakukan
Growth Hacking?
By Elmail Clinton

2. grow with
Elmail Clinton
saya@elmailclinton.com
grow with ngurusweb.com
Membantu pemilik bisnis online
dalam mengelola dan mempromosikan
aset digital untuk meningkatkan
profit bisnisnya.

3. grow with
Validasi 80% BMC - Business Model Canvas

4. grow with
Problem & Solution Fit
Penjual
Rumah
Pembeli
Rumah

5. grow with
Siapa Persona Pelanggan Anda?
Developer Properti
Pemilik Rumah
(Over Kredit)
Jabodetabek
Harga < 1M
Usia 23-50
Harga < 1M
Jabodetabek
Gaji di atas 3 juta
HP android
Menikah
BELI RUMAH
JUAL RUMAH

6. grow with
Membuat MVP (Minimum Viable Product)

7. grow with
PROSES G.R.O.W.S
Item 2
20%
Item 3
20%
Item 4
20%
Item 5
20%
Item 1
20%
Gather Ideas
Rank Ideas
Outline
Experiments
Work
Study Data G
R
O
W
S

8. grow with
G.R.O.W.S (acquisition)
Gather Ideas
Facebook Ads
Google
AdWords
SEO
Referral
Press release
Lomba
(Kampanye Viral)
Maksimum Biaya Akuisisi =
Rp5.000 per member

9. grow with
G.R.O.W.S (acquisition)
Rank Ideas
Score = 1­ 10

10. grow with
G.R.O.W.S (acquisition)
Outline Exp.
FB Ads, Adwords & Press Release -
Biaya akuisisi dibawah Rp5000 per
member
Menjalankan iklan dengan budget
1 juta pada setiap channel dalam
2 Minggu.
Jumlah Member Per Channel &
Biaya Akuisisi (CPA)
Biaya akuisisi (CPA) < Rp5000

11. grow with
G.R.O.W.S (acquisition)
Work...work..!
2 Minggu
Melaksanakan Percobaan

12. grow with
G.R.O.W.S (acquisition)
Study data

13. grow with
PROSES G.R.O.W.S
Item 2
20%
Item 3
20%
Item 4
20%
Item 5
20%
Item 1
20%
Gather Ideas
Rank Ideas
Outline
Experiments
Work
Study Data
Item 2
20%
Item 3
20%
Item 4
20%
Item 5
20%
Item 1
20%
Gather Ideas
Rank Ideas
Outline
Experiments
Work
Study Data
Item 2
20%
Item 3
20%
Item 4
20%
Item 5
20%
Item 1
20%
Gather Ideas
Rank Ideas
Outline
Experiments
Work
Study Data
Item 2
20%
Item 3
20%
Item 4
20%
Item 5
20%
Item 1
20%
Gather Ideas
Rank Ideas
Outline
Experiments
Work
Study Data
Item 2
20%
Item 3
20%
Item 4
20%
Item 5
20%
Item 1
20%
Gather Ideas
Rank Ideas
Outline
Experiments
Work
Study Data
Item 2
20%
Item 3
20%
Item 4
20%
Item 5
20%
Item 1
20%
Gather Ideas
Rank Ideas
Outline
Experiments
Work
Study Data

14. grow with

15. grow with
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