The CarBrellaThe Bubbrella goes to the car
The PainDuring rainy days, you struggle to stay dry under your umbrella until you finally reach your car, relieved that you will be sheltered inside
You hurriedly open the cardoor, only to struggle to keep your umbrella while getting in, causing YOU and your car to get drenched
The SolutionCarBrella!
Attaching the CarBrellaPlastic casing with bendable wiresCar ceiling handle
Using the CarBrellaSuction capsCar window
Retractable machanismSelf-retractableConical rollers
FlippersDirect water flow towards rubber drainPrevents passenger from getting wet
Focus GroupGOOD    -Useful BAD- Restricts movement- Water channelingSUGGESTIONS- Integration- Provision of warranty and spare parts (e.g. extra suction caps)- Marketing
Market Research
Market Research
Market Research
Considerations	Water retention and drainagePortability

Carbrella V1.

Editor's Notes

  • #10 Restrict movement – inconvenience, gotta bend headWater channeling – how to get rid of the water?Necessity – will still get slightly wet still; no use if drizzle, limited usefulness in heavy downpourUseful – definitely helps, especially when carrying stuff around during downpour e.g. laptopsIntegration – install in cars to make it automatedMarketing – can package as a set of 4
  • #11 Feasibility
  • #12 Must carry out its intended purposely very effectively. Next consideration would be cost.
  • #13 Majority between 10-20, but significant amount willing to pay between 20-50. shows that people are willing to pay should the product prove its effectiveness.