SlideShare a Scribd company logo
CAPS Interactive Design
      Campaign
About Me
o My Name is Claudia Houghton. On this
  Project I’m Working with Jordan Nowell.
o I’m really excited about working on this
  project because It will help the rest of my
  class when it comes to College and
  Interviews.
Objective
o Our client objective is to reach out and
  inform people who don’t know what it is
  that CAPS and the Interactive Design class
  does specifically.
Target Audience
o The audience that we are targeting
  includes College Admissions Offices as
  well as possible business clients who are
  involved in graphic arts, animation, web
  design or game design.
o These potential companies would include
  new businesses just starting off, or large
  well known companies.
Message to the Customer
o We are trying to convey to the customer
  what it is that makes our class and our
  program special.
o Why college admissions should select one
  of our students over someone who doesn’t
  have our experience, or why businesses
  would want to associate with and help our
  program.
Rationale
o What we’ve chosen to do is completely
  redo the website and cater to our student’s
  skills and abilities.
o We are creating a pamphlet to send along
  with paper college applications and will
  send a link to our website with online
  applications.
Checklist
o Decide what information we would like on the
  web site (Sept. 22) Done
o With Wix create a basic web layout and design
  (Oct. 6) Done
o Design Layout for application flyer (Oct. 10)
  Done
o Discuss with Client what exactly to add into
  both the pamphlet and website (Oct. 27) Done
o Add all the information in the website and
  pamphlet. (Nov. 3) Done
o Print Pamphlets and send them along with
  college applications

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CAPS Interactive Design Campaign

  • 2. About Me o My Name is Claudia Houghton. On this Project I’m Working with Jordan Nowell. o I’m really excited about working on this project because It will help the rest of my class when it comes to College and Interviews.
  • 3. Objective o Our client objective is to reach out and inform people who don’t know what it is that CAPS and the Interactive Design class does specifically.
  • 4. Target Audience o The audience that we are targeting includes College Admissions Offices as well as possible business clients who are involved in graphic arts, animation, web design or game design. o These potential companies would include new businesses just starting off, or large well known companies.
  • 5. Message to the Customer o We are trying to convey to the customer what it is that makes our class and our program special. o Why college admissions should select one of our students over someone who doesn’t have our experience, or why businesses would want to associate with and help our program.
  • 6. Rationale o What we’ve chosen to do is completely redo the website and cater to our student’s skills and abilities. o We are creating a pamphlet to send along with paper college applications and will send a link to our website with online applications.
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  • 12. Checklist o Decide what information we would like on the web site (Sept. 22) Done o With Wix create a basic web layout and design (Oct. 6) Done o Design Layout for application flyer (Oct. 10) Done o Discuss with Client what exactly to add into both the pamphlet and website (Oct. 27) Done o Add all the information in the website and pamphlet. (Nov. 3) Done o Print Pamphlets and send them along with college applications