1. State Farm Canada Homepage hero sketches | February 25, 2010 Version 1.1

2. Canadian homepage hero Agenda 2 Project Review Review of project goals Hero area sketches Review of sketches Wrap up Q/A Review follow-ups/action items Next steps

4. Adopted U.S. Animation with unique copy direction specific to Canada

7. Savings

8. Quality Service/Support

9. Building Relationships

12. Claims

13. Being There

14. Learning Center

15. Savings/multi line DiscountsThe following reflects how the stories will be architected to accommodate our strategy. 5

16. Canadian Heritage NOTE: The following design impressions do not reflect final photography, design or copy.

18. Savings

19. Quality Service/Support

20. Building Relationships

22. Claims

23. Being There

24. Learning Center

26. Canadian heritageSUGGESTED COPYState Farm has you covered So you can get back to what matters most ALTERNATIVE 01 Serving Canada since 1938 Because we live here with too

28. Savings

29. Quality Service/Support

30. Building Relationships

32. Claims

33. Being There

34. Learning Center

36. Canadian heritageSUGGESTED COPYWe support the neighbourhood Because our kids play here too ALTERNATIVE 01 State Farm has you covered So you can get back to what matters most

38. Savings

39. Quality Service/Support

40. Building Relationships

42. Claims

43. Being There

44. Learning Center

46. Canadian heritageSUGGESTED COPYState Farm has supported local agents since 1938 and will always be here for you ALTERNATIVE 01 Our local Agents will always be here for you and have been since 1938

47. Convenience NOTE: The following design impressions do not reflect final photography, design or copy.

49. Savings

50. Quality Service/Support

51. Building Relationships

53. Claims

54. Being There

55. Learning Center

57. Canadian heritageSUGGESTED COPYTBD ALTERNATIVE 01 TBD

58. Building Relationships NOTE: The following design impressions do not reflect final photography, design or copy.

60. Savings

61. Quality Service/Support

62. Building Relationships

64. Claims

65. Being There

66. Learning Center

68. Canadian heritageSUGGESTED COPYTBD ALTERNATIVE 01 TBD

69. Wrap-Up 25m

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73. ##Next Steps

74. Thank you