Demano Barcelona was born as an idea to solve a specific problem of our modern cities: give a second life to a material that is discarded and it was very difficult to reuse. Despite the steady progress of recycling techniques, it’s not always possible to recover all materials. Each year unimaginable amounts of advertising materials go directly to urban landfills. Demano is a brand created in Barcelona. Since 1999, is a pioneer in the recycling of urban waste materials -mainly advertising PVC banners - to become unique objects such as handbags, accessories and daily use objects. Today demano is a company based on the environment and aesthetic awareness, whose unique products have a particular story to tell. Help us to continue transforming recycled materials into useful objects, giving work to people in situations of vulnerability or risk of exclusion, supporting local production and design thanks to our collaborations with national and international artists. www.demano.net

1. BARCELONA

2. 65
421UPCYCLING HISTORY MATERIALS LOCATIONS
DEMANO FUTURE BREAK WORKSHOP
3

3. Long distance transportation to cheap-wage countries
High CO2 emissions
High use of chemicals
Exploitation of workers
Mass product, not individual
Recycling = downcycling
Cheap Product
Local Production
It needs less energy for the production process
sustainable (but not always)
European standards
Manual process, individual
More value than before
More expensive. Can everybody afford it?
HistoryWhat is upcycling? Materials Locations demano Future
PRODUCTION
PROCESS
UPCYCLING
PROCESSvsof a new product of reused material

4. GAUDI
„Nothing exists that is not useable,
that does not serve for something,
that does not have a price.
Everything involving the mosaics
is Greek.“
HistoryWhat is upcycling? Materials Locations demano Future
Upcycling is taking an item that is no longer needed or
wanted and giving it new life as something that is either
useful or creative. This seemingly basic concept has spar-
ked an exciting revolution with this generation.
History of Upcycling
The term upcycle began to gain traction in the mid 90s.
Then in 2002, William McDonough and Michael Braun-
gart’s book ‘Cradle to Cradle: Remaking the Way We
Make Things’ brought the term into the public eye, and
solidified its use in pop culture. McDonough and Braun-
gart were pioneers in the field of upcycling, advocating
that we should all strive to extend a products life. Today,
that idea is interpreted as meaning we should create
from what is being discarded; whenever possible.

5. HistoryWhat is upcycling? Materials Locations demano Future
Fabric
Cans
Plastic
Glass
Metal Others
Wood Carton/Paper

6. HistoryWhat is upcycling? Materials Locations demano Future
www.zicla.com
ZICLA // Barcelona + Bilbao
turns waste into new
materials for industry and new products for the market.

7. LOT-EK ARCHITECTURE & DESIGN // New York + Napoli
Upcycling Container
Nine Level Shipping Container Mall
for New York City
HistoryWhat is upcycling? Materials Locations demano Future
www.lot-ek.com

8. Veja Shoes Zara - Join LifeH&M
HistoryWhat is upcycling? Materials Locations demano Future
H&M offers you to bring your
unwanted clothes to any
store and get a discount on
new clothes. At the same
time they produce low-cost
mass products in Asia.
How does it fit together?

9. STREET ART // BARCELONA
Love poems on cans
from two artists who want to remain unknown
HistoryWhat is upcycling? Materials Locations demano Future

10. Álvaro Catalán de Ocón //
Madrid
PET Lamp
“One of the principal hypotheses out of which the
PET Lamp project emerged is the possibility to approach
a global problem (the waste from plastic PET bottles)
with a local activity (the basket weaving tradition).“
HistoryWhat is upcycling? Materials Locations demano Future
www.catalandeocon.com

11. HistoryWhat is upcycling? Materials Locations demano Future
SILKE BREHM // GERMANY
Student for Communication
and Design in Ulm
Present bags
Barts
RazzmatazzSúper Oferta

12. HOW IT ALL
STARTED
FROM BANNER
TO BAG
DESIGN
CONCEPT
COLLA-
BORATIONS
CORPORATE
PRODUCTION
PARTNERS
ZERO WASTE
SALES
HistoryWhat is upcycling? Materials Locations demano Future

13. Presentac
1999 2000–2001 2001–2004 2005–2006 2007–2008 2009–2013 2014-2017
The Idea was born
The project was
put into action
2006
Entrepreneurial
company
Award
2003
Design
for recycling
Award
2010
Prix Européen de
l‘entreprenariat
Féminin
demano +
Our idea is consolidated demano is renewed
demano expands
HistoryWhat is upcycling? Materials Locations demano Future
Distribution via
demano shop

14. Exhibición publicitaria
temporal
¿Como era?
Ciclo incompleto
HistoryWhat is upcycling? Materials Locations demano Future
AS IT USED TO BE....
Temporary advertising
exhibitions
Incomplete cycle

15. Exhibición publicitaria
temporal
Desmontaje de
Banderolas
¿Como era?
Ciclo incompleto
HistoryWhat is upcycling? Materials Locations demano Future
Temporary advertising
exhibitions
Incomplete cycle
Dismantling
of Banners
AS IT USED TO BE....

16. Exhibición publicitaria
temporal
Transporte a vertedero
Desmontaje de
Banderolas
¿Como era?
Ciclo incompleto
HistoryWhat is upcycling? Materials Locations demano Future
Dismantling
of Banners
Temporary advertising
exhibitions
Incomplete cycle
AS IT USED TO BE....
Transport to landfill

17. Ciclo incompleto
Exhibición publicitaria
temporal
Transporte a vertedero
Desmontaje de
Banderolas
Fin de vida
¿Como era?
HistoryWhat is upcycling? Materials Locations demano Future
Transport to landfill
Dismantling
of Banners
Temporary advertising
exhibitions
Incomplete cycle
AS IT USED TO BE....
End of life

18. HistoryWhat is upcycling? Materials Locations demano Future
HOW IT HAS CHANGED...

19. Exhibición publicitaria
temporal
¿Como cambió?
Ciclo completo
HOW IT HAS CHANGED...
HistoryWhat is upcycling? Materials Locations demano Future
Temporary advertising
exhibitions
Complete cycle

20. Exhibición publicitaria
temporal
Desmontaje de
Banderolas
¿Como cambió?
Ciclo completo
HOW IT HAS CHANGED...
HistoryWhat is upcycling? Materials Locations demano Future
Temporary advertising
exhibitions
Complete cycle
Dismantling
of Banners

21. Exhibición publicitaria
temporal
Desmontaje de
Banderolas
¿Como cambió?
Transporte a demano
Ciclo completo
HOW IT HAS CHANGED...
HistoryWhat is upcycling? Materials Locations demano Future
Temporary advertising
exhibitions
Complete cycle
Dismantling
of Banners
Transport to demano

22. Exhibición publicitaria
temporal
Desmontaje de
Banderolas
Diseño de Patrones
y modelos
¿Como cambió?
Transporte a demano
Ciclo completo
HOW IT HAS CHANGED...
HistoryWhat is upcycling? Materials Locations demano Future
Temporary advertising
exhibitions
Complete cycle
Dismantling
of Banners
Transport to demano
Design of patterns
y models

23. Exhibición publicitaria
temporal
Desmontaje de
Banderolas
Diseño de Patrones
y modelos
Confección de
producto
¿Como cambió?
Transporte a demano
Ciclo completo
HOW IT HAS CHANGED...
HistoryWhat is upcycling? Materials Locations demano Future
Temporary advertising
exhibitions
Complete cycle
Dismantling
of Banners
Transport to demano
Design of patterns
y models
Manufacturing
of the product

24. Exhibición publicitaria
temporal
Desmontaje de
Banderolas
Diseño de Patrones
y modelos
Confección de
producto
Venta de Producto
¿Como cambió?
Transporte a demano
Ciclo completo
HOW IT HAS CHANGED...
HistoryWhat is upcycling? Materials Locations demano Future
Temporary advertising
exhibitions
Complete cycle
Dismantling
of Banners
Transport to demano
Design of patterns
y models
Manufacturing
of the product
Product Sales

25. Exhibición publicitaria
temporal
Desmontaje de
Banderolas
Diseño de Patrones
y modelos
Confección de
producto
Venta de Producto
¿Como cambió?
Transporte a demano
Ciclo completo
HOW IT HAS CHANGED...
HistoryWhat is upcycling? Materials Locations demano Future
Temporary advertising
exhibitions
Complete cycle
Dismantling
of Banners
Transport to demano
Design of patterns
y models
Manufacturing
of the product
Product Sales

26. MATERIAL DESMONTAGE MANUAL PROCESSPRODUCTION DESIGN SALE
Social
Center of
Re-Employ-
ment
Kite
Accessoires Caps DesignFabric leftovers Necklace
Bracelet
BagsFabric
wash cut sew
DEMANO
+
GAVIRIA
JEWELLERY
Special workshop
(demano)
without reuse it would end up in the landfill
Social
Center of
Re-Employ-
ment
HistoryWhat is upcycling? Materials Locations demano Future

27. Accessories
Bags
Specials
Bike
Notebooks
Kite Collection
HistoryWhat is upcycling? Materials Locations demano Future

28. HistoryWhat is upcycling? Materials Locations demano Future
Universitat XS
27 x 18 x 9 cm
Borne
36 x 29 x 8 cm
Carmen
32 x 33 x 14 cm
Foixarda
48 x 29 x 20 cm
Verdi S
29 x 33 x 11 cm
Montcada
27 x 18 x 2 cm
Universitat S
24 x 27 x 8 cm
Avinyo
30 x 24 x 7 cm
Barceloneta
48 x 33 x 12 cm
Virreina
48 x 29 x 20 cm
Verdi L
32 x 39 x 14 cm
Girona
25 x 17 cm
Universitat M
33 x 26 x 7 cm
Montjuic
35 x 25 x 10 cm
Marbella
28 x 46 x 14 cm
Prat
17 x 22 x 2 cm
Universitat L
38 x 30 x 10 cm
Laia
30 x 38 cm
Sarria S
27 x 19 x 8 cm
Sarria L
35 x 25 x 10 cm
MESSENGERSHOPPERTRAVELBAGSBACKPACKSCROSSBAG
BARCELONA
Bags
Barcelona promotes its exhibitions and
cultural events with banners and PVC canvas.
Since 1999 demano reuses these banners
for the production of handmade bags and ac-
cesories which respect the environment.

29. HistoryWhat is upcycling? Materials Locations demano Future
Bike
Diagonal Mar
Brompton
42 x 30 x 14 cm
Montjuic
35 x 25 x 10 cm
Miramar
Brompton
42 x 36 x 20 cm
Tibidabo Bici
40 x 35 x 26 cm
Turó M
35 x 30 x 10 cm
Turó L
31 x 43 x 12 cm
BROMPTONSTANDARD
Cycling is fast, healthy, environmentally friendly,
climate-friendly, cheap, hip and encouraging.
The bicycle has long become a static symbol
and expression of individuality. We are
enthusiastic about cycling and want to pass
on this enthusiasm.

30. HistoryWhat is upcycling? Materials Locations demano Future
Kite
Collection
ACCESSORIESBAGS
Pals BP
29 x 44 x 13 cm
Cosmetic Bag
22 x 17 cm
Altea
25 x 34 x 11 cm
Mundaka
28 x 17 x 10 cm
Oreneta
21 x 30 x 10 cm
Pencil Case
22 x 8 cm
Tarifa
34 x 38 x 7 cm
Diagonal Mar Kite
44 x 30 x 14 cm
Coin Purse
13 x 9 cm
Montjuic Kite
35 x 25 x 10 cm
Every year, thousands of kite surfers throw away
their kites, torn by the fight against the elements.
demano reuses this light and sturdy material
to produce Kite Purse, a new line of handmade
accesories which respect the environment.

31. HistoryWhat is upcycling? Materials Locations demano Future
Specials
ACCESSORIESBAGS
Tote Lapin
43 x 43 cm
Individual
Net
31 x 30 cm
Joyas Belt
Posavasos
Paraigües
30 x 43 x 10 cm
Cubo Delantal Libreta Agustí
A5
Libreta Agustí
A6
New line of products and collaborations
based on the reuse of new materials
Sardinas
40 x 65 x 12 cm

32. HistoryWhat is upcycling? Materials Locations demano Future
Accessories
CARDHOLDERSPOUCHESOTHERSMOBILE&LAPTOPWALLETS
Caterina
11 x 8,5 x 1,5 cm
Palau
10 x 6,5 cm
Monedero Coin
13 x 9 cm
Clau
3 x 8 cm
Zipper Case A4
36 x 27 cm
Zipper Case A5
27 x 19 cm
iPad Sleeve
27 x 21 cm
iPad mini Sleeve
24 x 23 x 8 cm
Gracia
19 x 9 cm
Casp Card Holder
10 x 6 cm
Bruc monedero
13 x 8,5 cm
Mini Wallet
10,5 x 7,5 cm
Document Holder
25 x 13 cm
Neceser
22 x 17 cm
Laptop Case 10”
28 x 20 x 3 cm
iPhone Sleeve
8 x 13 cm
Prat
17 x 22 x 2 cm
Air Case
31 x 25 cm
Laptop Case Pro
37 x 28 x 5 cm
Mini Wallet Bills
10,5 x 7,5 cm
Passport Holder
10 x 13,5 cm
Pencil Case
22 x 8 cm
Laptop Case 13”
34 x 24 x 3 cm
Encants
11 x 8 cm
Laptop Case 15”
38 x 27 x 3 cm
Rec monedero
8,5 x 6 cm
Wallet Ninot
10,5 x 9 cm
We are constantly looking for new ideas to
improve our existing products and develop
new products, such as our useful accessories
of banner and PVC canvas.

33. HistoryWhat is upcycling? Materials Locations demano Future
Nina Pawlowsky
Cooked in Barcelona
Gaviria Jewellery
Dorotea
Espai Bici
Lapin

34. HistoryWhat is upcycling? Materials Locations demano Future

35. www.fundacioxamfra.cat www.esteltapia.org www.donakolors.cat
HistoryWhat is upcycling? Materials Locations demano Future

36. HistoryWhat is upcycling? Materials Locations demano Future
@demanobarcelona
/demano.net
@demanobcn
Carders 36 Bcn
DISTRIBUTION
NET
DIRECT
SALEvs
DEMANO SHOP
Carrer dels Carders 36
08003 - El Born
Barcelona
DIRECT

37. Cradle to Cradle?
HistoryWhat is upcycling? Materials Locations demano Future

38. Cradle to Cradle?
HistoryWhat is upcycling? Materials Locations demano Future
Respectful design = designing
using minimal materials, processes
and natural resources
Think before which
material you want to use
Use materials
that can be
recycled
Change your buying habits
Social responsibility
attractive, functional and
respectful-conscious-
sustainable Design
REDUCE!!!!
REUSE!!
particularly usage
of water

39. What do you think?
Can upcycling improve the word? Does a reusable plastic bag make sense?
Upcycling. Trend or future?
HistoryWhat is upcycling? Materials Locations demano Future

40. Thank you for your attention!
marcela@demano.net