SlideShare a Scribd company logo
Choosing the Appropriate Content
for your Display
Featuring Steve Bumstead,
President of Pixelfire!

Confidential - All information contained within is property of NanoLumens. All rights reserved.

1
Whether you already own a display, or are
just starting to shop for one, Content Matters!

There are 5
major points to
consider when
making the crucial
content decision…

Confidential - All information contained within is property of NanoLumens. All rights reserved.

2
Points to Consider
Who is your audience?

What is the audience frequency?

What is being communicated?

How long are people watching?
Who’s going to make it?
Confidential - All information contained within is property of NanoLumens. All rights reserved.

3
Points to Consider: Who is your Audience?

Who is
your
Audience?

Confidential - All information contained within is property of NanoLumens. All rights reserved.

4
Points to Consider: Who is your Audience?

Existing
Customer

New
Customer

Confidential - All information contained within is property of NanoLumens. All rights reserved.

Internal
Audience

5
Points to Consider: Who is your Audience?
• Young / Old?
• Female?
Who is
your
Audience?

• Male?

• Distracted?
• Musical?

• Etc…

Confidential - All information contained within is property of NanoLumens. All rights reserved.

6
Points to Consider: Who is your Audience?

How frequently is your display being seen?
Scenario 1:

 Grocery Store
 Typical customer sees
the display weekly

Scenario 2:

 Tourist Destination
 Typical guest sees the
display once annually

Confidential - All information contained within is property of NanoLumens. All rights reserved.

7
Points to Consider: What’s being communicated?

What is being
communicated?

Confidential - All information contained within is property of NanoLumens. All rights reserved.

8
Points to Consider: What’s being communicated?

Is this for augmenting a space or branding?
Scenario 1:

 Ambience
 Typically used for
enhancing the
environment

Scenario 2:

 Branding
 Typically used for
communicating brand
and sales information

Confidential - All information contained within is property of NanoLumens. All rights reserved.

9
Points to Consider: How long are people watching

How long
are people
watching?

Confidential - All information contained within is property of NanoLumens. All rights reserved.

10
Points to Consider: How long are people watching

Are people simply walking by or staying around?
Scenario 1:

Scenario 2:

 Subway Platform
 People might be there
a while, use content
that engages and
change often

 Promotional / Event
 Fast-paced traffic
needs fast paced
content

Confidential - All information contained within is property of NanoLumens. All rights reserved.

11
Points to Consider: How long are people watching
Don’t forget to consider your
environment…

• Is the display all by itself,
commanding the attention of
the audience?
• Is the display competing with
it’s surroundings, in an area
such as Times Square?
• How far away is the viewer?

Confidential - All information contained within is property of NanoLumens. All rights reserved.

12
Points to Consider: Average Viewing Distance

What’s the
audience
frequency?

Confidential - All information contained within is property of NanoLumens. All rights reserved.

13
Points to Consider: Average Viewing Distance

How close to the display is your audience?
Scenario 1:

 Convention Center
 Typically a large
viewing distance

Scenario 2:

 Retail Store
 Customers can get up
close and personal

*Rule of thumb: 1 inch for every 40 feet
Confidential - All information contained within is property of NanoLumens. All rights reserved.

14
Points to Consider: Who’s Going to Make it?

Who’s
Going to
Make it?
Confidential - All information contained within is property of NanoLumens. All rights reserved.

15
From Automatic to High End Custom
Content Creation Options
Automatic:

Rendered:

 Automatic content can
come from licensed
content companies like
Screenfeed or Digichief
or can be created from
scratch

 Rendered content can
be done by high-end ad
agencies, mid level
content houses or
Craigslist contractor’s

Confidential - All information contained within is property of NanoLumens. All rights reserved.

16
You’ve got the basic idea!

General Tips for Choosing
and Creating Content:
• Bright, high-contrast colors make the best impact
• Go BIG when it comes to your font size
• Viewers love to interact, keep your content customer focused.

Confidential - All information contained within is property of NanoLumens. All rights reserved.

17
About Pixelfire

Confidential - All information contained within is property of NanoLumens. All rights reserved.

18
Pixelfire Sample Clients

Confidential - All information contained within is property of NanoLumens. All rights reserved.

19
Pixelfire Services
 Motion Graphic Concepting & Creation both 2D and 3D
 3D Photorealistic Modeling
 Video Directing, Shooting, Editing, RED & 4K Production
 User Generated Content Interactive Campaigns (PIXIT platform)
 Augmented Reality for Mobile
 Augmented Reality for Public Screens
 Kinect Application Development
 Microsite Development / Integration
 Projection Mapping
 Large Screen Hardware Consulting & Planning

 HTML 5, Javascript, CSS3, PHP Development & Integration

Confidential - All information contained within is property of NanoLumens. All rights reserved.

20
Content that Educates

Six years of
coverage
zero failure,
down to a
www.nanolumens.com/Resources
single LED
Webinars, Case Studies, White Papers, Blogs, and more!
Confidential - All information contained within is property of NanoLumens. All rights reserved.

21
Contact Us
NanoLumens Headquarters is located just north of Atlanta,
GA and features a 6,000 sq. ft. showroom, the largest indoor
LED display showroom in the US. We welcome visitors to come
see the latest innovations in digital display technology

NanoLumens
4900 Avalon Ridge Parkway
Norcross, GA 30071

Office: 678-974-1544
Sales: 1-888-771-NANO (6266)
Web: www.NanoLumens.com
Email: sales@NanoLumens.com

Confidential - All information contained within is property of NanoLumens. All rights reserved.

22

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Choosing The Appropriate Content for your Display

  • 1. Choosing the Appropriate Content for your Display Featuring Steve Bumstead, President of Pixelfire! Confidential - All information contained within is property of NanoLumens. All rights reserved. 1
  • 2. Whether you already own a display, or are just starting to shop for one, Content Matters! There are 5 major points to consider when making the crucial content decision… Confidential - All information contained within is property of NanoLumens. All rights reserved. 2
  • 3. Points to Consider Who is your audience? What is the audience frequency? What is being communicated? How long are people watching? Who’s going to make it? Confidential - All information contained within is property of NanoLumens. All rights reserved. 3
  • 4. Points to Consider: Who is your Audience? Who is your Audience? Confidential - All information contained within is property of NanoLumens. All rights reserved. 4
  • 5. Points to Consider: Who is your Audience? Existing Customer New Customer Confidential - All information contained within is property of NanoLumens. All rights reserved. Internal Audience 5
  • 6. Points to Consider: Who is your Audience? • Young / Old? • Female? Who is your Audience? • Male? • Distracted? • Musical? • Etc… Confidential - All information contained within is property of NanoLumens. All rights reserved. 6
  • 7. Points to Consider: Who is your Audience? How frequently is your display being seen? Scenario 1:  Grocery Store  Typical customer sees the display weekly Scenario 2:  Tourist Destination  Typical guest sees the display once annually Confidential - All information contained within is property of NanoLumens. All rights reserved. 7
  • 8. Points to Consider: What’s being communicated? What is being communicated? Confidential - All information contained within is property of NanoLumens. All rights reserved. 8
  • 9. Points to Consider: What’s being communicated? Is this for augmenting a space or branding? Scenario 1:  Ambience  Typically used for enhancing the environment Scenario 2:  Branding  Typically used for communicating brand and sales information Confidential - All information contained within is property of NanoLumens. All rights reserved. 9
  • 10. Points to Consider: How long are people watching How long are people watching? Confidential - All information contained within is property of NanoLumens. All rights reserved. 10
  • 11. Points to Consider: How long are people watching Are people simply walking by or staying around? Scenario 1: Scenario 2:  Subway Platform  People might be there a while, use content that engages and change often  Promotional / Event  Fast-paced traffic needs fast paced content Confidential - All information contained within is property of NanoLumens. All rights reserved. 11
  • 12. Points to Consider: How long are people watching Don’t forget to consider your environment… • Is the display all by itself, commanding the attention of the audience? • Is the display competing with it’s surroundings, in an area such as Times Square? • How far away is the viewer? Confidential - All information contained within is property of NanoLumens. All rights reserved. 12
  • 13. Points to Consider: Average Viewing Distance What’s the audience frequency? Confidential - All information contained within is property of NanoLumens. All rights reserved. 13
  • 14. Points to Consider: Average Viewing Distance How close to the display is your audience? Scenario 1:  Convention Center  Typically a large viewing distance Scenario 2:  Retail Store  Customers can get up close and personal *Rule of thumb: 1 inch for every 40 feet Confidential - All information contained within is property of NanoLumens. All rights reserved. 14
  • 15. Points to Consider: Who’s Going to Make it? Who’s Going to Make it? Confidential - All information contained within is property of NanoLumens. All rights reserved. 15
  • 16. From Automatic to High End Custom Content Creation Options Automatic: Rendered:  Automatic content can come from licensed content companies like Screenfeed or Digichief or can be created from scratch  Rendered content can be done by high-end ad agencies, mid level content houses or Craigslist contractor’s Confidential - All information contained within is property of NanoLumens. All rights reserved. 16
  • 17. You’ve got the basic idea! General Tips for Choosing and Creating Content: • Bright, high-contrast colors make the best impact • Go BIG when it comes to your font size • Viewers love to interact, keep your content customer focused. Confidential - All information contained within is property of NanoLumens. All rights reserved. 17
  • 18. About Pixelfire Confidential - All information contained within is property of NanoLumens. All rights reserved. 18
  • 19. Pixelfire Sample Clients Confidential - All information contained within is property of NanoLumens. All rights reserved. 19
  • 20. Pixelfire Services  Motion Graphic Concepting & Creation both 2D and 3D  3D Photorealistic Modeling  Video Directing, Shooting, Editing, RED & 4K Production  User Generated Content Interactive Campaigns (PIXIT platform)  Augmented Reality for Mobile  Augmented Reality for Public Screens  Kinect Application Development  Microsite Development / Integration  Projection Mapping  Large Screen Hardware Consulting & Planning  HTML 5, Javascript, CSS3, PHP Development & Integration Confidential - All information contained within is property of NanoLumens. All rights reserved. 20
  • 21. Content that Educates Six years of coverage zero failure, down to a www.nanolumens.com/Resources single LED Webinars, Case Studies, White Papers, Blogs, and more! Confidential - All information contained within is property of NanoLumens. All rights reserved. 21
  • 22. Contact Us NanoLumens Headquarters is located just north of Atlanta, GA and features a 6,000 sq. ft. showroom, the largest indoor LED display showroom in the US. We welcome visitors to come see the latest innovations in digital display technology NanoLumens 4900 Avalon Ridge Parkway Norcross, GA 30071 Office: 678-974-1544 Sales: 1-888-771-NANO (6266) Web: www.NanoLumens.com Email: sales@NanoLumens.com Confidential - All information contained within is property of NanoLumens. All rights reserved. 22