Warren Hatter's slides from a workshop at the SOLACE Conference 2010. The main message is that UK local government needs to build its capacity to use known behavioural effects and behaviour change techniques. The context is carbon reduction, but the implications are broader. Slides revised to include speaker notes as callouts, for maximum effect!
The document discusses carbon footprints. It contains a chart showing the percentage share of different activities that contribute to public carbon footprints, such as private transport, electricity usage, recreation, and food. It also contains a map showing global carbon footprints per capita by country in tonnes of CO2 equivalent. The document provides information about carbon footprints and how to edit colors in the product.
A detailed 150 page report for green vehicle strategy prepared after 14 industry expert interview,61 Electric car user interview and 54 potential car user interview. The first ever report in India.
Sven ruyinx sustainability empowering the consumer to make informed decisionECR Community
The document discusses sustainability and empowering consumers to make informed decisions about products. It notes that consumers care about sustainability but still do not feel they have enough information to make choices. Regulatory bodies have developed standards for labeling but consumers do not trust all sources of information. Manufacturers are evolving to provide the full life cycle impact of products from production to disposal to help consumers understand total environmental effects. The document argues that regulatory bodies, manufacturers, and consumers must work together through standardized reporting, innovative products, and clear labeling to drive more sustainable choices.
This document discusses opportunities for reducing carbon emissions from residential buildings in the United States. It notes that residential buildings account for 21% of US CO2 emissions and emissions from residential buildings have increased substantially in recent decades. It also outlines opportunities to reduce emissions from multifamily housing, which accounts for 35 million US households, and single family homes, which account for approximately 75 million US households. Specific strategies discussed include energy efficiency upgrades, financing innovations, information programs, and targeting older housing stock.
Directions 2009 - Mapping the Shifting Landscape of European Corporate Respon...salterbaxter
This document provides an overview and introduction to the 2009 Directions report on trends in corporate responsibility and communications across Europe. It notes that the landscape of corporate responsibility in Europe is multi-dimensional, multi-layered, and multi-speed, as different countries, companies and stakeholders are at varying stages of development. The report aims to map some of the major issues and debates around future energy, water, stakeholder dialogue, and responsible marketing. Specific topics that will be covered include carbon labeling in Sweden, distrust of advertising, access to safe drinking water in Europe, and engagement with stakeholders online.
The document discusses carbon footprints. It contains a chart showing the percentage share of different activities that contribute to public carbon footprints, such as private transport, electricity usage, recreation, and food. It also contains a map showing global carbon footprints per capita by country in tonnes of CO2 equivalent. The document provides information about carbon footprints and how to edit colors in the product.
A detailed 150 page report for green vehicle strategy prepared after 14 industry expert interview,61 Electric car user interview and 54 potential car user interview. The first ever report in India.
Sven ruyinx sustainability empowering the consumer to make informed decisionECR Community
The document discusses sustainability and empowering consumers to make informed decisions about products. It notes that consumers care about sustainability but still do not feel they have enough information to make choices. Regulatory bodies have developed standards for labeling but consumers do not trust all sources of information. Manufacturers are evolving to provide the full life cycle impact of products from production to disposal to help consumers understand total environmental effects. The document argues that regulatory bodies, manufacturers, and consumers must work together through standardized reporting, innovative products, and clear labeling to drive more sustainable choices.
This document discusses opportunities for reducing carbon emissions from residential buildings in the United States. It notes that residential buildings account for 21% of US CO2 emissions and emissions from residential buildings have increased substantially in recent decades. It also outlines opportunities to reduce emissions from multifamily housing, which accounts for 35 million US households, and single family homes, which account for approximately 75 million US households. Specific strategies discussed include energy efficiency upgrades, financing innovations, information programs, and targeting older housing stock.
Directions 2009 - Mapping the Shifting Landscape of European Corporate Respon...salterbaxter
This document provides an overview and introduction to the 2009 Directions report on trends in corporate responsibility and communications across Europe. It notes that the landscape of corporate responsibility in Europe is multi-dimensional, multi-layered, and multi-speed, as different countries, companies and stakeholders are at varying stages of development. The report aims to map some of the major issues and debates around future energy, water, stakeholder dialogue, and responsible marketing. Specific topics that will be covered include carbon labeling in Sweden, distrust of advertising, access to safe drinking water in Europe, and engagement with stakeholders online.
This document discusses implementing green pest management practices in a business. It defines sustainability and outlines types of consumers, including "behavioural greens" who think and act green. Making green practices that make business sense is key. The presentation provides tips for accessing what is truly green, such as avoiding greenwashing. It recommends evaluating vehicles, general business practices, and developing a green pest control service offering with prevention-focused integrated pest management. Selecting pesticides requires considering toxicity, environmental impact, exposure potential, and site sensitivity.
The document discusses Belgian consumers' attitudes and behaviors related to environmental protection and energy savings. It finds that while most consumers want to reduce their energy usage and are taking some daily actions like using energy saving light bulbs, they need more information on options and financial incentives to adopt more significant long-term solutions. Consumers express interest in learning more through various awareness campaigns using television, websites, magazines and other media.
Pollution, resource depletion, climate change and biodiversity loss are significant environmental issues according to EU citizens. Most feel not enough is being done to address these problems by governments, companies, or individuals. While many citizens make efforts to live more sustainably through actions like recycling, most believe major polluters must face stricter regulations and penalties to change their practices. Scientists and environmental groups are the most trusted sources on these issues, far more than governments and businesses. Overall, EU residents express concern over the state of the environment and support more protective policies, though opinions differ somewhat between countries.
Exciting times for business: the value of farm carbon footprinting up the sup...Farming Futures
This document discusses why an individual's carbon footprint matters. It notes that consumers are increasingly concerned about sustainability and the environment. Many companies are taking steps to reduce their carbon emissions in response to this consumer demand. Reducing carbon footprints also makes financial sense as farmers with lower emissions have lower costs of production. The entire supply chain from farm to consumer must work together to lower carbon footprints in order to remain competitive and defend against potential criticism of their environmental impacts.
Sustainable perceptions and behaviours among Chinese urban residents (focus S...goodtochina
This document summarizes a sustainability study among Shanghai residents regarding their perceptions and behaviors around sustainable living. The study explored product sourcing, manufacturing, recycling, food, water, energy, and transportation. It found that while Shanghai residents are aware of sustainability issues and want to help reduce pollution, there are still large gaps in infrastructure, product information, and incentives needed to evolve behaviors. Residents expressed interest in easy access to information on recycling rates and sustainable materials for products. Motivating recycling and shifting energy sources were also areas where residents saw room for positive change. Overall, the findings point to both challenges and opportunities in developing Shanghai's sustainable markets.
Science Shaping Our World-SHOW: Deconstructing the Drug Development Process: ...MunevarS
June’s SHOW will examine the drug development process and highlight new paradigms for pharmaceutical innovation. In the current pharmaceutical research-based drug industry, the source of many of the medications in use today, economic, regulatory, and competitive pressures are forcing companies to re-evaluate and restructure their research and development (R&D) processes. Our special guest speaker Dr. Kenneth Kaitin will discuss major shifts within the pharmaceutical industry. The industry has been undergoing a transformation from fully-integrated pharmaceutical companies (FIPCos) to a network model (FIPNet) that encompasses all the major stakeholders in drug development including: large and small pharmaceutical and biotechnology companies, academic research institutions, patient groups, public-private-partnerships, and contract research organizations.
E-waste refers to electronic products that are near or at the end of their useful life. It contains toxic materials like lead, cadmium, and mercury that can harm the environment and human health. The amount of e-waste is increasing rapidly as electronics usage grows. Most e-waste in India is handled by the informal sector using unsafe methods. Proper e-waste management includes collection, sorting, recycling, and treatment to safely handle toxins. The government is working with organizations and implementing regulations, but increased awareness and producer responsibility are still needed to address this challenging waste stream.
This document proposes the creation of a Livelihoods Fund to support carbon offset projects that benefit rural communities. The Fund would consist of three components: 1) The Livelihoods Fund itself, which would provide up-front financing of $30-50 million to support 6-11 million tons of carbon credits per year over 23 years. 2) The Livelihoods Venture, which would select promising projects, manage them with experts, and monitor projects during the carbon eligibility period. 3) The Livelihoods Network, which would build capacity among local organizations and institutions to strengthen projects and ensure replicability and scalability. The goal is to create shared value by reducing carbon emissions while improving livelihoods and ecosystems.
Ecolab is the world's leading provider of commercial cleaning, sanitation and service solutions. It has dedicated field associates on nearly every continent and serves customers in industries like restaurants, hotels, healthcare facilities, laundries, and food and beverage processing. Ecolab has nine operating divisions in the US that provide a range of products, systems and services, and many of its core offerings are also available around the world. In 2003, Ecolab's international sales accounted for 44% of its $3.7 billion in total revenue.
The document discusses the mission of ecoREHAB, which is to provide leadership in the ecologically sustainable rehabilitation of existing housing. It aims to acquire and rehabilitate affordable housing using sustainable strategies, and provide resources to help homeowners rehabilitate existing homes sustainably. The organization also seeks to promote economic, environmental and social goals for communities.
The document provides information on how existing homes can be made more energy efficient and sustainable through rehabilitation and retrofits. It emphasizes the importance of sealing air leaks before adding insulation, and discusses where air leaks commonly occur like attics and ductwork. Blower door tests are recommended to identify leak locations. The impacts of materials and system choices on sustainability are also addressed.
Wastewater treatment: Forget the environment, it's about public healthBrian Gongol
Brian Gongol argues that those in the wastewater treatment industry should frame their work as being in the public health business rather than the environmental business. He asserts that focusing on public health better captures the true mission of protecting citizens and will resonate more with the public and decision makers who fund infrastructure. Gongol also outlines threats facing the industry like complacency, cheap alternatives, and declining rural populations, and suggests strategies like reframing plant names and directly communicating the importance of the work to citizens.
There are several key points discussed in the document:
1) It is important to differentiate between true sustainable practices and "greenwashing", which is misleading consumers or stakeholders about a company's environmental benefits.
2) Greenwashing occurs for various reasons like changing consumer buying patterns, but can undermine trust in environmental claims and movements.
3) Some common forms of greenwashing include making vague or irrelevant environmental claims, focusing more on marketing than implementation of sustainable practices, and outright falsehoods. Being transparent and providing proof can help avoid greenwashing.
Lisa Alderson w/ Plum District @ MamaBear Conference, Mt. View 4/20500 Startups
This document discusses strategies for monetizing products and services targeted towards mothers. It notes that moms are highly connected, savvy shoppers who are mobile and use technology on-the-go. Moms are also heavy consumers across many categories like food, apparel, beauty, and activities. The document recommends understanding customers, knowing how to find audiences through multiple channels like email, search, and referrals. It also suggests building customer loyalty through personalization and surprising customers to drive repeat business.
Diffusion of Feedback: Perceptions and Adoption of DevicesBeth Karlin
Infrastructure is coming with the smart grid, technology is developed and being fine tuned via multiple presentation mediums AND culturally, we’re already there. Feedback is everywhere, calorie count of food, cotton counts on clothing.
2012 SMB Disaster Preparedness Survey Global Results May 2012Symantec
The Symantec 2012 SMB Disaster Preparedness Survey discovered that disaster preparedness is closely connected with small- and mid-sized businesses’ (SMBs) adoption of technologies like virtualization, cloud computing, and mobility. The survey also revealed how willing SMBs are to adopt these technologies, often with improved disaster preparedness as a goal, and how the move is paying off for them.
This document summarizes the goals and findings of the "Shaping our Future" planning initiative led by the Mid-Ohio Regional Planning Commission. The initiative aims to understand regional needs and priorities to help organizations achieve their goals. Through focus groups and a public opinion survey of over 6,600 residents, key priorities identified include more jobs, transportation options, access to local food, and preserving natural resources. The survey also examined views on energy, the environment, and economic competitiveness in central Ohio.
The document summarizes a study comparing US consumer perspectives on forest certification from 1995 and 2010. It finds that while general environmental attitudes were slightly more negative in 2010, attitudes and behaviors around certification changed little. Consumers expressed greater willingness to pay premiums for certified wood products in 2010 compared to 1995, especially at higher price points. Levels of trust in different entities to manage certification also saw little change over the period.
Webinar slides - Public perceptions of CCS: Polling results from the Project ...Global CCS Institute
Don Wharton, Vice-President of Sustainable Development at TransAlta, joined the Institute for a discussion on CCS public opinion polling, on 22 September 2011.
Mr. Wharton is responsible for leading TransAlta’s sustainability initiatives, including implementing TransAlta’s strategic approach to environmental policy, climate change, and managing its carbon offsets portfolio.
He has chemical engineering qualifications from the University of Calgary and has worked in the energy and environment fields for almost 30 years.
TransAlta is leading a consortium comprising Capital Power and Enbridge, to develop Project Pioneer, a retrofit of a newly built coal-based power plant nearby Edmonton, Alberta, Canada.
In mid 2010, TransAlta established a baseline of public opinion on CCS in Alberta and Canada via extensive telephone polling activity. The polling, conducted by an independent polling organisation, on behalf of Project Pioneer and Shell’s Quest Project, asked Albertans and Canadians, their views on a range of social, environmental and climate change issues. This polling was repeated in July 2011 and the results, showing solid support for CCS, are very informative.
Mr. Wharton briefly explained the polling methodology, and then drilled down into the rich vein of information which emerged from the polling, and discussed how the results will inform and shape Pioneer’s strategy and approach.
Capitol Communicator/WB&A Market Research - Intelligent Insights - Green Atti...WBandAMktRes
The Capitol Communicator/WB&A Market Research Poll is a quarterly study of consumers in the Baltimore and Washington, DC markets on topics of interest to the communications industry. Developed jointly by Capitol Communicator and WB&A Market Research, the poll is sponsored by branding and marketing communications firm, ZilYen.
This quarter’s edition explores:
• Consumers’ actions to improve the environment
• Consumers’ reasons for living a greener lifestyle
• Purchasing behavior based around environmentally friendly products/services/companies
• Who is responsible for protecting the environment
• Barriers to making significant environmental change
• Expectations for the future
Steve Markenson, President of WB&A Market Research presented the findings and provided insights into consumer attitudes and behaviors in this January 11th webinar.
About:
Capitol Communicator (capitolcommunicator.com) is the hub for Greater Washington’s communications industry with 50,000 unique visitors each year. The online resource attracts professionals in the media, marketing, advertising, PR, multimedia and related disciplines by giving them an online platform for interaction, news, job listings, and educational and networking events that helps them succeed.
Since 1987, WB&A Market Research (www.WBandA.com) has served diverse clients throughout the research process; from questionnaire design through data collection, to analysis and reporting in order to provide meaningful information to enhance organizational performance.
ZilYen (www.zilyen.com) is a leading Washington, D.C.-based branding and marketing communications agency, specializing in helping clients identify their unique and compelling story and leverage it to engage audiences, inspire employees and generate organizational success.
Forget the environment -- you're in the public-health businessBrian Gongol
Wastewater treatment gets no respect in America, and the biggest problem is that we keep on treating it as a matter for the environment. It's not. The only thing that matters is public health.
This document discusses implementing green pest management practices in a business. It defines sustainability and outlines types of consumers, including "behavioural greens" who think and act green. Making green practices that make business sense is key. The presentation provides tips for accessing what is truly green, such as avoiding greenwashing. It recommends evaluating vehicles, general business practices, and developing a green pest control service offering with prevention-focused integrated pest management. Selecting pesticides requires considering toxicity, environmental impact, exposure potential, and site sensitivity.
The document discusses Belgian consumers' attitudes and behaviors related to environmental protection and energy savings. It finds that while most consumers want to reduce their energy usage and are taking some daily actions like using energy saving light bulbs, they need more information on options and financial incentives to adopt more significant long-term solutions. Consumers express interest in learning more through various awareness campaigns using television, websites, magazines and other media.
Pollution, resource depletion, climate change and biodiversity loss are significant environmental issues according to EU citizens. Most feel not enough is being done to address these problems by governments, companies, or individuals. While many citizens make efforts to live more sustainably through actions like recycling, most believe major polluters must face stricter regulations and penalties to change their practices. Scientists and environmental groups are the most trusted sources on these issues, far more than governments and businesses. Overall, EU residents express concern over the state of the environment and support more protective policies, though opinions differ somewhat between countries.
Exciting times for business: the value of farm carbon footprinting up the sup...Farming Futures
This document discusses why an individual's carbon footprint matters. It notes that consumers are increasingly concerned about sustainability and the environment. Many companies are taking steps to reduce their carbon emissions in response to this consumer demand. Reducing carbon footprints also makes financial sense as farmers with lower emissions have lower costs of production. The entire supply chain from farm to consumer must work together to lower carbon footprints in order to remain competitive and defend against potential criticism of their environmental impacts.
Sustainable perceptions and behaviours among Chinese urban residents (focus S...goodtochina
This document summarizes a sustainability study among Shanghai residents regarding their perceptions and behaviors around sustainable living. The study explored product sourcing, manufacturing, recycling, food, water, energy, and transportation. It found that while Shanghai residents are aware of sustainability issues and want to help reduce pollution, there are still large gaps in infrastructure, product information, and incentives needed to evolve behaviors. Residents expressed interest in easy access to information on recycling rates and sustainable materials for products. Motivating recycling and shifting energy sources were also areas where residents saw room for positive change. Overall, the findings point to both challenges and opportunities in developing Shanghai's sustainable markets.
Science Shaping Our World-SHOW: Deconstructing the Drug Development Process: ...MunevarS
June’s SHOW will examine the drug development process and highlight new paradigms for pharmaceutical innovation. In the current pharmaceutical research-based drug industry, the source of many of the medications in use today, economic, regulatory, and competitive pressures are forcing companies to re-evaluate and restructure their research and development (R&D) processes. Our special guest speaker Dr. Kenneth Kaitin will discuss major shifts within the pharmaceutical industry. The industry has been undergoing a transformation from fully-integrated pharmaceutical companies (FIPCos) to a network model (FIPNet) that encompasses all the major stakeholders in drug development including: large and small pharmaceutical and biotechnology companies, academic research institutions, patient groups, public-private-partnerships, and contract research organizations.
E-waste refers to electronic products that are near or at the end of their useful life. It contains toxic materials like lead, cadmium, and mercury that can harm the environment and human health. The amount of e-waste is increasing rapidly as electronics usage grows. Most e-waste in India is handled by the informal sector using unsafe methods. Proper e-waste management includes collection, sorting, recycling, and treatment to safely handle toxins. The government is working with organizations and implementing regulations, but increased awareness and producer responsibility are still needed to address this challenging waste stream.
This document proposes the creation of a Livelihoods Fund to support carbon offset projects that benefit rural communities. The Fund would consist of three components: 1) The Livelihoods Fund itself, which would provide up-front financing of $30-50 million to support 6-11 million tons of carbon credits per year over 23 years. 2) The Livelihoods Venture, which would select promising projects, manage them with experts, and monitor projects during the carbon eligibility period. 3) The Livelihoods Network, which would build capacity among local organizations and institutions to strengthen projects and ensure replicability and scalability. The goal is to create shared value by reducing carbon emissions while improving livelihoods and ecosystems.
Ecolab is the world's leading provider of commercial cleaning, sanitation and service solutions. It has dedicated field associates on nearly every continent and serves customers in industries like restaurants, hotels, healthcare facilities, laundries, and food and beverage processing. Ecolab has nine operating divisions in the US that provide a range of products, systems and services, and many of its core offerings are also available around the world. In 2003, Ecolab's international sales accounted for 44% of its $3.7 billion in total revenue.
The document discusses the mission of ecoREHAB, which is to provide leadership in the ecologically sustainable rehabilitation of existing housing. It aims to acquire and rehabilitate affordable housing using sustainable strategies, and provide resources to help homeowners rehabilitate existing homes sustainably. The organization also seeks to promote economic, environmental and social goals for communities.
The document provides information on how existing homes can be made more energy efficient and sustainable through rehabilitation and retrofits. It emphasizes the importance of sealing air leaks before adding insulation, and discusses where air leaks commonly occur like attics and ductwork. Blower door tests are recommended to identify leak locations. The impacts of materials and system choices on sustainability are also addressed.
Wastewater treatment: Forget the environment, it's about public healthBrian Gongol
Brian Gongol argues that those in the wastewater treatment industry should frame their work as being in the public health business rather than the environmental business. He asserts that focusing on public health better captures the true mission of protecting citizens and will resonate more with the public and decision makers who fund infrastructure. Gongol also outlines threats facing the industry like complacency, cheap alternatives, and declining rural populations, and suggests strategies like reframing plant names and directly communicating the importance of the work to citizens.
There are several key points discussed in the document:
1) It is important to differentiate between true sustainable practices and "greenwashing", which is misleading consumers or stakeholders about a company's environmental benefits.
2) Greenwashing occurs for various reasons like changing consumer buying patterns, but can undermine trust in environmental claims and movements.
3) Some common forms of greenwashing include making vague or irrelevant environmental claims, focusing more on marketing than implementation of sustainable practices, and outright falsehoods. Being transparent and providing proof can help avoid greenwashing.
Lisa Alderson w/ Plum District @ MamaBear Conference, Mt. View 4/20500 Startups
This document discusses strategies for monetizing products and services targeted towards mothers. It notes that moms are highly connected, savvy shoppers who are mobile and use technology on-the-go. Moms are also heavy consumers across many categories like food, apparel, beauty, and activities. The document recommends understanding customers, knowing how to find audiences through multiple channels like email, search, and referrals. It also suggests building customer loyalty through personalization and surprising customers to drive repeat business.
Diffusion of Feedback: Perceptions and Adoption of DevicesBeth Karlin
Infrastructure is coming with the smart grid, technology is developed and being fine tuned via multiple presentation mediums AND culturally, we’re already there. Feedback is everywhere, calorie count of food, cotton counts on clothing.
2012 SMB Disaster Preparedness Survey Global Results May 2012Symantec
The Symantec 2012 SMB Disaster Preparedness Survey discovered that disaster preparedness is closely connected with small- and mid-sized businesses’ (SMBs) adoption of technologies like virtualization, cloud computing, and mobility. The survey also revealed how willing SMBs are to adopt these technologies, often with improved disaster preparedness as a goal, and how the move is paying off for them.
This document summarizes the goals and findings of the "Shaping our Future" planning initiative led by the Mid-Ohio Regional Planning Commission. The initiative aims to understand regional needs and priorities to help organizations achieve their goals. Through focus groups and a public opinion survey of over 6,600 residents, key priorities identified include more jobs, transportation options, access to local food, and preserving natural resources. The survey also examined views on energy, the environment, and economic competitiveness in central Ohio.
The document summarizes a study comparing US consumer perspectives on forest certification from 1995 and 2010. It finds that while general environmental attitudes were slightly more negative in 2010, attitudes and behaviors around certification changed little. Consumers expressed greater willingness to pay premiums for certified wood products in 2010 compared to 1995, especially at higher price points. Levels of trust in different entities to manage certification also saw little change over the period.
Webinar slides - Public perceptions of CCS: Polling results from the Project ...Global CCS Institute
Don Wharton, Vice-President of Sustainable Development at TransAlta, joined the Institute for a discussion on CCS public opinion polling, on 22 September 2011.
Mr. Wharton is responsible for leading TransAlta’s sustainability initiatives, including implementing TransAlta’s strategic approach to environmental policy, climate change, and managing its carbon offsets portfolio.
He has chemical engineering qualifications from the University of Calgary and has worked in the energy and environment fields for almost 30 years.
TransAlta is leading a consortium comprising Capital Power and Enbridge, to develop Project Pioneer, a retrofit of a newly built coal-based power plant nearby Edmonton, Alberta, Canada.
In mid 2010, TransAlta established a baseline of public opinion on CCS in Alberta and Canada via extensive telephone polling activity. The polling, conducted by an independent polling organisation, on behalf of Project Pioneer and Shell’s Quest Project, asked Albertans and Canadians, their views on a range of social, environmental and climate change issues. This polling was repeated in July 2011 and the results, showing solid support for CCS, are very informative.
Mr. Wharton briefly explained the polling methodology, and then drilled down into the rich vein of information which emerged from the polling, and discussed how the results will inform and shape Pioneer’s strategy and approach.
Capitol Communicator/WB&A Market Research - Intelligent Insights - Green Atti...WBandAMktRes
The Capitol Communicator/WB&A Market Research Poll is a quarterly study of consumers in the Baltimore and Washington, DC markets on topics of interest to the communications industry. Developed jointly by Capitol Communicator and WB&A Market Research, the poll is sponsored by branding and marketing communications firm, ZilYen.
This quarter’s edition explores:
• Consumers’ actions to improve the environment
• Consumers’ reasons for living a greener lifestyle
• Purchasing behavior based around environmentally friendly products/services/companies
• Who is responsible for protecting the environment
• Barriers to making significant environmental change
• Expectations for the future
Steve Markenson, President of WB&A Market Research presented the findings and provided insights into consumer attitudes and behaviors in this January 11th webinar.
About:
Capitol Communicator (capitolcommunicator.com) is the hub for Greater Washington’s communications industry with 50,000 unique visitors each year. The online resource attracts professionals in the media, marketing, advertising, PR, multimedia and related disciplines by giving them an online platform for interaction, news, job listings, and educational and networking events that helps them succeed.
Since 1987, WB&A Market Research (www.WBandA.com) has served diverse clients throughout the research process; from questionnaire design through data collection, to analysis and reporting in order to provide meaningful information to enhance organizational performance.
ZilYen (www.zilyen.com) is a leading Washington, D.C.-based branding and marketing communications agency, specializing in helping clients identify their unique and compelling story and leverage it to engage audiences, inspire employees and generate organizational success.
Forget the environment -- you're in the public-health businessBrian Gongol
Wastewater treatment gets no respect in America, and the biggest problem is that we keep on treating it as a matter for the environment. It's not. The only thing that matters is public health.
Similar to Can Councils Lead Behaviour Change? (20)
Forget the environment -- you're in the public-health business
Can Councils Lead Behaviour Change?
1. Can Councils lead Behaviour Change?
Warren Hatter
Local Improvement Advisor
Climate & Behaviour Change Advisor
to West Sussex County Council
warren@rippleprd.co.uk
07971 413164
2. Can Councils lead Behaviour Change?
Well, can they? And
should they?!
Warren Hatter
Local Improvement Advisor
Climate & Behaviour Change Advisor
to West Sussex County Council
warren@rippleprd.co.uk
07971 413164
4. Signs that behaviour change is
being taken seriously
… from a broadsheet reader’s
perspective at least
5. Why does this work?
• We are nowhere near as rational
in our decision-making as we
like to think we are
• Though we are predictably
irrational (which is helpful)
• Our behaviour is highly context-
dependent
• (though there’s lots we don’t
understand) we know it’s linked
to our evolutionary success as a
‘Super Social Ape’
6. Why does this work?
• We are nowhere near as rational
in our decision-making as we
It’s deep, and we
like to thinkshouldn’t deny it!
we are
• Though we are predictably
irrational (which is helpful)
• Our behaviour is highly context-
dependent
• (though there’s lots we don’t
understand) we know it’s linked
to our evolutionary success as a
‘Super Social Ape’
7. One example among many
Two groups given information about their neighbourhood
energy use
Group A example (almost) citedGroup B
The by
David Cameron in his TED talk.
Straight info about energy use Straight info and smiley/sad face
Source: Hunting Dynasty
8. One example among many
Two groups given information about their neighbourhood
energy use
Group A Group B
High users reduced consumption High users reduced consumption
Low users increased consumption Low users consistent consumption
40% more energy saved
Source: Hunting Dynasty
9. One example among many
Two groups given information about their neighbourhood
energy use
Group A Group B
Key point: something as simple
as a smiley has a major impact,
which shows that using
behaviour effects can be low/no
cost, but can need lots of
High users reduced consumption High users reduced consumption
expertise.
Low users increased consumption Low users consistent consumption
40% more energy saved
Source: Hunting Dynasty
11. Overview of effects
This is one of many ways of
categorising behavioural
effects. The different models
have much in common and
hardly contradict each other –
it’s just that there is no definitive
understanding.
Source: Young Foundation
12. Behavioural Economics Cheat
Sheet
• Framing
• Loss aversion
• Social norms
If you want to give a non-expert a VERY
quick way of thinking about whether they
could use behavioural techniques/effects,
here is the ultra-shortlist of the effects most
likely to work!
14. Emissions in a Locality
From
To
…
In the context of reducing emisssions: the
major reductions needed are in the
emissions of citizens and businesses, not
the state. Limited control over this means
that if local authorities are to act as place
shapers and reduce emissions, they
need to be expert in prompting
behaviour change.
15. Typical UK Person: 15 tonnes
Defence,
education and
health and social Other
services 10%
Household fuel
11% Household
13%
Vehicle fuel
10%
Water and you let people and places take
Once
Sewage
responsibility for their emissions by
2%
including embedded emissions, Household
Construction this is how
electricity
6%
Electronic emissions of a typical place or person in
the //
computers
9%
Textiles
and
the UK break down. What does this air
appliances
Personal
mean in
clothes 4%
behavioural terms? travel
2% Food and 8%
Paper and drink (from
printing shops) Cars
Hotels, pubs 5%
1% 12% Other Personal
and catering
4% transport
3%
Source: Mike Berners-Lee
16. Typical UK Person: 15 tonnes
Defence,
education and
health and social Other
services 10%
Household fuel
11% Household
13%
Vehicle fuel
10%
Water and
Sewage
2%
Construction Household
6% electricity
Electronic /
9%
Textiles computers /
appliances
and Personal air
clothes 4%
travel
2% Food and 8%
Paper and drink (from
printing shops) Cars
Hotels, pubs 5%
1% 12% Other Personal
and catering
4% transport
3%
Source: Mike Berners-Lee
17. Asparagus (250g pack): 2kg
Low Average High
125 g 2 kg 3.5 kg
Local In- Air
season freighted
from Peru
There’s lots of knowledge we are
just getting to feel our way
around. One example of many is
the massive difference in
emissions between air-freighted
and seasonal, local food.
Source: Mike Berners-Lee
18. Understanding footprints helps
us understand behaviour
Understanding the real breakdown of
the emissions for which we are
responsible could lead us to a
behavioural checklist – a menu of
things that doing more or less of will
reduce our emissions. This is a very
early draft from WSCC developing
this idea in relation to food …
Source: West Sussex County Council
20. … continued
Issue Changes in behaviour to
address issue
… and in
relation to
transport
Speed plays a dominant role in a
number of transport indicators •People drive at 60 mph on motorways
including fuel consumption and •People drive within speed limits
CO2 emissions
•People keep the windows up when driving
fast
A congested drive can cause
three times the emissions of the •More people work at home
same drive on a clear road •People avoid driving during rush hour
•Parents walk their children to school
•People to holiday in the UK
Flying is 10 times worse than
•Businesses to use video-conferencing for
taking the train
meetings
Source: West Sussex County Council
21. Not just about CO2
sustainability
• Current climate:
o how to withdraw from service delivery?
• Building Big Society:
o how to get people involved who aren’t yet?
• Health, crime, etc
Behaviour change debates rage in
these and other areas – more
developed in some than others, as
is the expertise.
22. Map
of
behaviour
change
interven:ons
“Carrots”
“S:cks”
Showers
Events
WPAs,
Love
Food
Hate
Waste,
‘Clearing
up’
Physical
changes
Removing
abandoned
cars
Legisla:on
etc
Community
champions
graffi:
Co-‐produc:on
School
Safety
Zones
Tree
wardens,
Greening
Campaign
Safer
Routes
To
School
Enforcement
Travel
plans
for
site
developments
Energy
Management
Project,
Energy
M’ment
Plan
ac:ons
bike
purchase
scheme
Fees
and
charges
One-‐to-‐ones
Car
parking
charges
Fines
WPAs,
SBP,
STAs
Financial
incen:ves
Health
checks
Engauge,
3-‐in-‐1
Card
Mileage
budgets
Pool
bikes
Making
it
easier
Consultancy
Service
redesigns
Prosecu:on
U:lity
management
seminars,
Engauge
Greening
Campaign
Business
WPAs
cold-‐calling
Peer
pressure
Naming
(and
shaming)
Safer
Routes
to
School
10%
Challenge
Rangers’
woodland
projects
Social
adver:sing
Informa:on
Educa:on
Energy
Management
Project
monitoring
Love
Food,
Hate
Waste
Tree
wardens’
awareness
raising,
Perform
driving/cycling
courses,
Taste
magazine,
Staff
champions
Staff
sustainability
groups
Health
Walks,
Small
Change
Big
Difference
booklet
Corporate
tools
Corporate
sustainability
group
Move
For
Health
seminars
Sustainability
appraisal
Bigger
Picture
training,
etc
We can map interventions
Carbon
model
in different ways, for
Key:
different audiences …
Targe:ng
public
businesses
Targe:ng
staff
services
24. We use some of this knowledge
If we look at a local
authority’s behaviour
change interventions,
we can see examples
of behaviour change
techniques being used,
though often
unconsciously.
25. Operational approach
What is needed is
more systematic
approaches. The
MINDSPACE
adaptation of the 4Es
model was a good
start.
Source: Mindspace (Institute for Government/Cabinet Office, 2010)
27. Do we take behaviour change
seriously?
• JDs?
• Capacity?
• Manage performance?
• Networking?
A rhetorical question to be
honest! Local authorities
have little deliberate
capacity in behaviour
change theory or practice.
This is what I’m working to
change – @warrenhatter
Editor's Notes
The famous ‘Piano Stairs’. But why does this work? It’s not just ‘fun’, is it?
From a broadsheet reader’s perspective …
It’s deep, and we shouldn’t deny it.
It’s deep, and we shouldn’t deny it.
The example (almost) cited by David Cameron in his TED talk.
Key point: something as simple as a smiley has a major impact, which shows that using behaviour effects can be low/no cost, but can need lots of expertise.
Key point: something as simple as a smiley has a major impact, which shows that using behaviour effects can be low/no cost, but can need lots of expertise.
This is one of many ways of categorising behavioural effects. The different models have much in common and hardly contradict each other – it’s just that there is no definitive understanding.
This is one of many ways of categorising behavioural effects. The different models have much in common and hardly contradict each other – it’s just that there is no definitive understanding.
If you want to give a non-expert a VERY quick way of thinking about whether they could use behavioural techniques/effects, here is the ultra-shortlist of the effects most likely to work!
In the context of reducing emisssions: the major reductions needed are in the emissions of citizens and businesses, not the state. Limited control over this means that if local authorities are to act as place shapers and reduce emissions, they need to be expert in prompting behaviour change.
In the context of reducing emisssions: the major reductions needed are in the emissions of citizens and businesses, not the state. Limited control over this means that if local authorities are to act as place shapers and reduce emissions, they need to be expert in prompting behaviour change.
Once you let people and places take responsibility for their emissions by including embedded emissions, this is how the emissions of a typical place or person in the UK break down. What does this mean in behavioural terms?
Once you let people and places take responsibility for their emissions by including embedded emissions, this is how the emissions of a typical place or person in the UK break down. What does this mean in behavioural terms?
There’s lots of knowledge we are just getting to feel our way around. One example of many is the massive difference in emissions between air-freighted and seasonal, local food.
Understanding the real breakdown of the emissions for which we are responsible could lead us to a behavioural checklist – a menu of things that doing more or less of will reduce our emissions. This is a very early draft from WSCC developing this idea in relation to food …
Understanding the real breakdown of the emissions for which we are responsible could lead us to a behavioural checklist – a menu of things that doing more or less of will reduce our emissions. This is a very early draft from WSCC developing this idea in relation to food …
… and in relation to transport.
Behaviour change debates rage in these and other areas – more developed in some than others, as is the expertise.
We can map our interventions, though the inclination until now has been to use idiomatic terms like ‘carrot and stick’ to help non-experts access the ideas.
If we look at a local authority’s behaviour change interventions, we can see examples of behaviour change techniques being used, though often unconsciously.
If we look at a local authority’s behaviour change interventions, we can see examples of behaviour change techniques being used, though often unconsciously.
What is needed is more systematic approaches. The MINDSPACE adaptation of the 4Es model was a good start.
What is needed is more systematic approaches. The MINDSPACE adaptation of the 4Es model was a good start.
This is a rhetorical question – local authorities have little deliberate capacity in behaviour change theory or practice.