The document discusses a research and design project for the Campus District in Cleveland. It provides background on the district and stakeholders involved. Research strategies discussed include gathering demographic data, conducting interviews, and analyzing case studies. Opportunities for design identified include addressing needs for food/retail, fitness, public safety, and creating spaces and programs to promote interaction between stakeholder groups in the district. The overall goal is to empower stakeholders to collaboratively design experiences and sustain quality of life.

1. Campus District
Project Progress:
Research & Design
Opportunities

2. Contents:
Client Information
Project Goals
Research Strategies
Communication Strategies
Team Discovery
Design Opportunities

3. Mission Statement:
Campus District Inc. (CDI) connects
Cleveland’s downtown campuses by
leading, providing, and promoting
community development services.

4. The Campus District:
Where is the Campus District?
The District covers a 500 acre area north
and south from Woodland Ave. to Lake
Erie and east and west from E. 22nd to
E. 30th.

5. The Campus District:
Who are Members of the CDI*
Tri-C, CSU and St. Vincent’s Hospital
Brothers Printing
The Chilcote Company
Cleveland Postal Employees Credit Union
Cuyahoga County
Cuyahoga Metropolitan Housing Authority (CMHA)
PNC
The Ohio Educational Credit
The Salvation Army
Sisters of Charity Health System
Trinity Cathedral
Visiting Nurse Association of Ohio
YMCA of Greater Cleveland
*from the campus district website www.campusdistrict.org accessed on 06.24.10

6. Client History:
In the 1980s representatives of St. Vincent’s, Tri-C and CSU signed
the St. Vincent Quadrangle Consortium Agreement. The agreement
was to address issues of mutual concern in the community.
The board voted to change the name to Campus District, Inc. The
new plan is to change the structure of the organization and connect
the areas assets both physically and socially.

7. Project Objectives:
Why are we doing this?
• Investigate and address common
needs of the stakeholders
• Develop communication strategy that
builds a shared identities and trusting
relationships.
• Establish systems that encourage
stakeholder interaction.
• Propose to the Campus District organization
both short and long term design solutions.

8. Stakeholder:
Who Are Our Stakeholders?
• Campus District, Inc.
• Institutions/Businesses
• Residents
• Collaboration Participants

9. Project Mission:
Empowering the stakeholders of the
Campus District to collaboratively
design and sustain quality of life
experiences.

10. Project Theme:
Empowering the stakeholders of the
Campus District to collaboratively
design and sustain quality of life
experiences with a focus on
food/retail or fitness/recreation.

11. Research Strategies

12. Demographic Information:
Lead Research Coordinators are currently
gathering, analyzing and reporting Census
Bureau information for the Campus District.
Including:
1. Race
2. Income
3. Education
4. Housing
5. Age

13. Social Aspects:
Through the use of interviews we are able to
discover social aspects of the District.
The students have over 50 completed
interviews with results in progress.
Questions on the interview included:
A.) What activities are available? Which ones do you participate in?
B.) How do you get around? Why?
C.) Are there places you avoid in your neighborhood? Why?
D.) Do you live here by choice or because you have to?

14. Business Lists:
We are creating surveys for employees of
the institutions, and interviews for small
business owners.
The surveys and interviews will help us to understand more
about the employees and small business owners.
: what they can do or are doing to be part of the CDI community
: where they eat, where they exercise
: where they would like to eat or exercise in the CDI
: what they expect from the CDI
: how do they come into the district, what form of transportation?

15. Case Studies:
In the Process of Evaluation:
: Dudly Street Neighborhood Initiative in Boston
: City of Neighborhoods Cooper Hewitt National Design Museum
: Fairfax Renaissance Development Cooperation
: Sweat Equity Enterprises
: Design Ignites Change

16. Communication
Strategies

17. Communications
1: Team Communications
Google Portal

18. Communications
2: Project Archive
Google Portal

19. Communications
3: Journalism
Blog - Live 6.26

20. Communications
4: Project Record and Future Plan
Web - Live 6.30

21. Communications:
5: Grass Roots
Considering Communications for Stakeholders that
don’t have internet acess.
Direct Mail
Flyers
Posters
Newsletters

22. Team Discovery

23. Team Discovery:
Group Activities that facilitate the
ideation process: Identifying challenges
and opportunities.
What are we learning about
each other?
What are we discovering
about the Campus District?

24. Project Discussion:
Daily questions identify problems & opportunities:
“Once you go north of Euclid,
people look at you funny.”
“I don’t go to Orange (Street)
because there is nothing
there.”

25. Project Discussion:
Overheard in the Studio
Contributed by
Lead Designer Mark Duluk

26. Brainstorming:
What is Design? Discussion
Honing Presentation Skills
Building Professional Resumes
Contributed by
Lead Designer Mark Duluk

27. District Discovery:
Students Tour North of Euclid
Lead Consultants break down north of the Campus
District into 4 areas:
Group appointed Photographers digitally record obser-
vations. Stenographers maintain Asset and Liability
Checklist while absorbing their surrounding through
sketching.

28. Attributes Maps:
Students created
maps outlining safe
and unsafe areas in
the CDI. Separate
colors block out
areas that the
students travel to
or from.

29. Design Opportunities

30. Design Opportunities:
Challenge There is a lack of access to
facilities that satisfy common daily
needs: food, retail, fitness & safety.

31. Design Opportunities:
Challenge There is a lack of access to
facilities that satisfy common daily
needs: food, retail, fitness & safety.
Opportunity
We propose design solutions that
address human needs including
marketplace, recreation, fitness &
public safety.

32. Design Opportunities:
Challenge There is little interaction between
varying stakeholder groups: people
and institutions.

33. Design Opportunities:
Challenge There is little interaction between
varying stakeholder groups: people
and institutions.
Opportunity
We propose the creation of spaces,
experiences, programs or products
that promote deliberate, regular
exchanges.

34. Design Opportunities:
Challenge There is a diverse range of skills and
assets represented in the District, yet
not utilized beyond the boundaries of
segregated neighborhoods.

35. Design Opportunities:
Challenge There is a diverse range of skills and
assets represented in the District, yet
not utilized beyond the boundaries of
segregated neighborhoods.
Opportunity
We propose a workforce development
program that empowers one
stakeholder group to train another and
employ one another’s services.

36. Design Opportunities:
Challenge Despite a strong academic presence
in the Campus District, only a small
percentage of the population have
advanced degrees.

37. Design Opportunities:
Challenge Despite a strong academic presence
in the Campus District, only a small
percentage of the population have
advanced degrees.
Opportunity
We can design opportunities that
utilize institutions as a clearinghouse
for community engagement and
employability.

38. Design Opportunities:
Challenge There are few permanent residents in
the district.

39. Design Opportunities:
Challenge There are few permanent residents in
the district.
Opportunity
We can design a strong district
identity that promotes community
pride and empowerment.

40. Design Opportunities:
Challenge There are dramatic socioeconomic
divides within the community and
different perceptions of safety.

41. Design Opportunities:
Challenge There are dramatic socioeconomic
divides within the community and
different perceptions of safety.
Opportunity
We can design programs and
structures that enable safe
environments.