A 60-second radio promotion describes a fictional "Campus Craze" event where a student loses control and freaks out while in class, later showing up naked at a train station trying to buy tickets to Katmandu with random objects. Listeners are encouraged to tune in to a radio show the next morning for a chance to win a trip to Mexico or a $2,000 student makeover to avoid suffering the same fate as the student if "Campus Craze" were to strike them.