CAMPFIRE A/S presents CATOOZ ®
Presentation index About CAMPFIRE and CATOOZ MARVEL License Telia Partnership Technical Info and Support Functions CATOOZ Expansion and Marketing Sample
About CAMPFIRE A/S CAMPFIRE is a content creator and publishing house  within the mobile industry based in Denmark with an international outlook Incorporated in 2007 by Poul Kofod (Chairman) and Glenn Lau Rentius (CEO) Primary focus: Distribution of adapted branded comics, magazines and gameplots through CATOOZ
About CATOOZ ® CATOOZ is a mobile service concept based on transforming printed comics , magazines or games to mobile devices  Slogan: “Comics Wherever You Are” WHAT’S NEW WITH CATOOZ? - Dynamic new comic format Utilizes features such as sound, vibration and animated speech bubbles - All content must be viewed using the CATOOZ client  - Thus, is not possible for users to share downloaded content But it is possible for users to share the   client Secures revenue for all parties involved
Dynamic new comic format Utilizes features such as sound, vibration and animated speech bubbles.
License CATOOZ has an exclusive Marvel license distribution agreement in 7 countries Marvel Entertainment, Inc:  - Global comic giant with action hero focus (Spider-Man, Iron Man, The Hulk, X-Men, Fantastic 4) - Distribution of physical comic books through the following publishers: DENMARK,  EGMONT FINLAND, EGMONT NORWAY, SCHIBSTED SWEDEN, SCHIBSTED GERMANY, PANINI COMICS AUSTRIA, PANINI COMICS SWITZERLAND, PANINI COMICS
TELIA Partnership TELIA has distribution agreement with Nordisk Film Cinemas CATOOZ  will be promoted prior to movie trailers in 17 movie theatres in Denmark Campfire and Telia (Denmark) have made an agreement about distribution of CATOOZ in Denmark through presence on website, M-portal, in-store promotion, permission based marketing and Nordisk Film cinemas
Technical Info Modest phone memory requirements CATOOZ ®  Client: 150kb Standard Comic (25 frames): 500-600kb (240 x 320 pixels) Current Client (version 2.16)  Streams Comic data directly to phone Future Client (release X-mas ’08)  Allows Comic storage for a cheaper, more convenient read
CATOOZ ®  Support Functions Support Hotline: (+45) 21 86 95 00 - Open during office hours, weekdays CATOOZ ®  Helpdesk:  http:// help.catooz.com Online help featuring signup- and email functions FAQ & Knowledgebase + user feedback posts
CATOOZ ®  Expansion CATOOZ will grow horizontally by adding more geographical markets and vertically by acquiring attractive licenses to branded content with high market awareness Current markets: Denmark, Sweden, Norway, Finland, Germany, Austria, Switzerland
CATOOZ Expansion 2009 European markets: France, Italy, Spain, the UK In the scope: Japan, USA, Turkey, The Netherlands, Poland and the Baltic
CATOOZ Marketing Sample Example of inlay in Spider-Man  magazines, December 2008, Denmark.  (CATOOZ/Egmont) Example of ad in MetroExpress, December 2008, Denmark
WE ARE READY TO CONQUER THE WORLD!    … . ARE YOU? CATOOZ © 2008 CAMPFIRE A/S. All rights reserved.  MARVEL characters © 2008 Marvel Characters, Inc. All Rights Reserved.
CAMPFIRE A/S CVR: 30488326 NANNASGADE 28 2200 COPENHAGEN N DENMARK +4535838900 http:// www.campfire.dk [email_address]

Campfire Presentation

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  • 2.
    Presentation index AboutCAMPFIRE and CATOOZ MARVEL License Telia Partnership Technical Info and Support Functions CATOOZ Expansion and Marketing Sample
  • 3.
    About CAMPFIRE A/SCAMPFIRE is a content creator and publishing house within the mobile industry based in Denmark with an international outlook Incorporated in 2007 by Poul Kofod (Chairman) and Glenn Lau Rentius (CEO) Primary focus: Distribution of adapted branded comics, magazines and gameplots through CATOOZ
  • 4.
    About CATOOZ ®CATOOZ is a mobile service concept based on transforming printed comics , magazines or games to mobile devices Slogan: “Comics Wherever You Are” WHAT’S NEW WITH CATOOZ? - Dynamic new comic format Utilizes features such as sound, vibration and animated speech bubbles - All content must be viewed using the CATOOZ client - Thus, is not possible for users to share downloaded content But it is possible for users to share the client Secures revenue for all parties involved
  • 5.
    Dynamic new comicformat Utilizes features such as sound, vibration and animated speech bubbles.
  • 6.
    License CATOOZ hasan exclusive Marvel license distribution agreement in 7 countries Marvel Entertainment, Inc: - Global comic giant with action hero focus (Spider-Man, Iron Man, The Hulk, X-Men, Fantastic 4) - Distribution of physical comic books through the following publishers: DENMARK, EGMONT FINLAND, EGMONT NORWAY, SCHIBSTED SWEDEN, SCHIBSTED GERMANY, PANINI COMICS AUSTRIA, PANINI COMICS SWITZERLAND, PANINI COMICS
  • 7.
    TELIA Partnership TELIAhas distribution agreement with Nordisk Film Cinemas CATOOZ will be promoted prior to movie trailers in 17 movie theatres in Denmark Campfire and Telia (Denmark) have made an agreement about distribution of CATOOZ in Denmark through presence on website, M-portal, in-store promotion, permission based marketing and Nordisk Film cinemas
  • 8.
    Technical Info Modestphone memory requirements CATOOZ ® Client: 150kb Standard Comic (25 frames): 500-600kb (240 x 320 pixels) Current Client (version 2.16) Streams Comic data directly to phone Future Client (release X-mas ’08) Allows Comic storage for a cheaper, more convenient read
  • 9.
    CATOOZ ® Support Functions Support Hotline: (+45) 21 86 95 00 - Open during office hours, weekdays CATOOZ ® Helpdesk: http:// help.catooz.com Online help featuring signup- and email functions FAQ & Knowledgebase + user feedback posts
  • 10.
    CATOOZ ® Expansion CATOOZ will grow horizontally by adding more geographical markets and vertically by acquiring attractive licenses to branded content with high market awareness Current markets: Denmark, Sweden, Norway, Finland, Germany, Austria, Switzerland
  • 11.
    CATOOZ Expansion 2009European markets: France, Italy, Spain, the UK In the scope: Japan, USA, Turkey, The Netherlands, Poland and the Baltic
  • 12.
    CATOOZ Marketing SampleExample of inlay in Spider-Man magazines, December 2008, Denmark. (CATOOZ/Egmont) Example of ad in MetroExpress, December 2008, Denmark
  • 13.
    WE ARE READYTO CONQUER THE WORLD! … . ARE YOU? CATOOZ © 2008 CAMPFIRE A/S. All rights reserved. MARVEL characters © 2008 Marvel Characters, Inc. All Rights Reserved.
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    CAMPFIRE A/S CVR:30488326 NANNASGADE 28 2200 COPENHAGEN N DENMARK +4535838900 http:// www.campfire.dk [email_address]