Campbell University announced the establishment of its School of Osteopathic Medicine, set to open in August 2013, focusing on primary care in underserved communities. The project, which began with a feasibility study in 2010, represents an investment of over $60 million and is projected to generate $300 million in economic impact along with 1,158 new jobs over the next decade. The mission is to train community-based osteopathic physicians in a Christian environment to serve rural populations in North Carolina and beyond.