The document discusses different techniques for persuasive campaigns including using facts and statistics, shock tactics, making the target audience sympathetic through success stories, providing contact details, highlighting products with celebrities, and using humor. However, it cautions that shock tactics can be too horrific and counterproductive to the goals of the campaign.

1. Persuasive Target Audience
Techniques
Facts and
Statistics
Shock
Tactics
Campaigns
Campaigns Success
Contact Stories
Details
Make them
sympathetic
Use celebrities
to highlight Humour
products

2. These shock tactics can
be so horrific and take
away the desired effect
of the campaign.