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Campaign Map
Using the Benefits Dependency Network to
connect projects to strategic objectives
Campaign Map
Map - Kenneth Macksey, First Clash 1990
This is a pictorial plan. It shows where everyone is supposed to be.
Campaign Map
Map - Kenneth Macksey, First Clash 1990
The map is a snapshot and must be updated as events change.
Campaign Map
Map - Kenneth Macksey, First Clash 1990
This one shows the movement to a desired end state.
Map overlays aren’t the most appropriate way of displaying business
decisions so we need an alternative blueprint.
Benefits Dependency Network
Required Objectives
Programme Deliverables
GT’s own
Strategy Map
Project Mapped to Strategy

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