This document proposes an interactive mobile game billboard concept to advertise in Indonesia. It would involve digital billboards displaying an interactive game that can be controlled via mobile phones, integrating advertising with an engaging gaming experience. Some key points discussed include the large and growing digital advertising market in Indonesia, examples of similar interactive billboard games used internationally, and the potential benefits of this concept such as improved brand recall, opportunities for integration with third parties, and analytics capabilities.

1. Interactive Mobile Game
Billboard
PT. Polatic Informatika Indonesia
www.polatic.com

2. LATAR BELAKANG
● Belanja iklan digital Indonesia 600M
di 2011, 687M di 2012, 786M di 2013
● Mobile User di Indonesia 260 juta
(Populasi Indonesia 242.3 juta)
* AJIIndo
** Mobithinking

3. IMPLEMENTASI
● BANNER ADS MAJALAH, KORAN, WEBSITE
● IKLAN TV
● IKLAN RADIO
● BILLBOARD / LCD SCREEN
● POSTER
● MOBILE

4. EKSPETASI
● TARGET IKLAN TERCAPAI
● DAMPAK IKLAN LUAS
● TERUKUR

5. KATA KUNCI
INTERAKTIF

6. PELUANG BARU
KOMBINASI
DIGITAL BILLBOARD + MOBILE

7. Info area Jakarta
● Pemasukan pajak iklan billboard
400-600M untuk area Jakarta
● Program pemerintah untuk
pindah ke LED Screen di posisi
strategis
* Detik, Kompas

8. KONSEP
● INTERAKSI BILLBOARD
DENGAN TARGET MARKET
VIA MOBILE PHONE
● MENGGUNAKAN FORMAT
GAME

9. SPESIFIKASI
● DIGITAL BILLBOARD
● MOBILE PHONE SEBAGAI
ALAT KONTROL

10. CONTOH LAIN
● Hyundai: Times Square Billboard
Racing Game - New York, USA
● Put Distance Between a Victim
and Their Abuser – London
● ING: The "Free Throw"
Challenge Billboards – Germany

11. BACK TO EARTH
● KEMBALI MENUJU INDONESIA
● CIPTAKAN HYPE!

12. IMPLEMENTASI
● AIRPORT BOARDING ROOM
● DIGITAL BILLBOARD
● SMARTPHONE
● PONG GAME!

13. DEMO

14. MANFAAT
● DAYA INGAT IKLAN ?
INTERAKSI
●
INTEGRASI 3rd
PARTY
● PENGEMBANGAN LUAS
● TRACKING

15. PELUANG LAIN ?
● BANK
● GRAPARI
● EVENTS

16. SEKIAN
TERIMA KASIH