This communications strategy document outlines a plan to communicate a campaign objective to target audiences using various tools over a timeline. The objective and core message are not specified, but the document discusses primary and secondary target audiences, identifying opposition and their messages, and utilizing earned media, social media, and spokespeople between now and an election according to an attached calendar.

1. 4 x 4 Campaign Communications Strategy
1. Campaign Objective
1. Campaign Objective:
2. Target Audience (Who are You Communicating With):
-Primary Audience
-Secondary Audience
3. Your Core Message (what is the top message you want people to hear – in 3 to 5 sentences):
4. Who is the opposition? What are they saying about you?
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2. 5. Tools:
Earned Media (press events, letters to the editor, op-eds):
Social Media:
Spokespeople:
6. Timeline (use attached calendar)