How to Communicate Brand Value to Private Equity Stake Holders
•
3 likes•744 views
As a private equity executive, you’re dedicated to increasing value for your clients—but are you doing enough to communicate your value? Calypso Communications manages brands, media, reputation, and design to add market speed and portfolio value. With global clientele and decades of experience, Calypso shares its insights into communicating value and marketing private equity.
Recommended
Recommended
More Related Content
Similar to How to Communicate Brand Value to Private Equity Stake Holders
Similar to How to Communicate Brand Value to Private Equity Stake Holders (20)
Recently uploaded
Recently uploaded (20)
How to Communicate Brand Value to Private Equity Stake Holders
- 1. Calypso Communications & Private Equity
- 2. Design, writing, and P.R. for your message, your brand, your growth.
- 3. CALYPSO WHO ARE WE? • Founded in 2000 — New Hampshire • Boutique, Principal-led • Global Clientele • Key Markets — Private Equity, Energy/Environment, Healthcare, Technology
- 4. Energy/Environment • Waste Management/ Wheelabrator • Babcock Power CALYPSO SAMPLE CLIENTS Private Equity • ArcLight Capital • Atlas Holdings Healthcare • Pharma • Shields MRI Technology • Fisher Scientific • Fluidnet
- 5. HOW DO YOU COMMUNICATE VALUE?
- 6. • Messaging that informs investors and customers • Media strategy that drives awareness and sales • Branding that reflects market profile and industry legacy HOW DO YOU COMMUNICATE VALUE? 1. MEET EXPECTATIONS
- 7. • Aggressive investment thesis • Business, customer, & investor confidence • Strong operating company reputations HOW DO YOU COMMUNICATE VALUE? 2. UNDERSTAND OWNER PRIORITIES
- 8. • Clear industry brand and message • High profile issues • Media position • Web presence HOW DO YOU COMMUNICATE VALUE? 3. FOCUS ON OPERATING COMPANY CHALLENGES
- 10. • Investors: Buy Side, Sell Side • Influencers: Civic, Regulators, Analysts, Partners • Media: Business, Financial, Trade, Online • The Internet: (All of the above) MARKETING PRIVATE EQUITY 1. KNOW AND UNDERSTAND KEY AUDIENCES
- 11. • Identify people, service, & technology strengths • Create a clear, investor-facing profile MARKETING PRIVATE EQUITY 2. ARTICULATE CORE VALUES
- 12. MARKETING PRIVATE EQUITY 3. CONNECT AUDIENCES TO KNOWLEDGE • Investors • External Influencers • Industry Media • Internet Audience Innovation & Sustainability Project Issues Brand Awareness & Leadership Operations & Technology News
- 13. OUR EXPERIENCE
- 14. ArcLight Capital (Boston) since 2008 – Asset: Houston Fuel Oil Terminal Company (sold to Alinda in 2011) • Web, brand, media, site commissioning – Asset: RepconStrickland (sold to EMCOR in 2013) • Web development, design, media, strategy OUR EXPERIENCE PRIVATE EQUITY OWNERS
- 15. • Atlas Holdings (Greenwich) since 2011 – Asset: DRE (Detroit Renewable Energy) (3 Detroit entities) • Investment thesis: long-term operations • Message, media, issues, & reputation management • Brand, Web, video/animation, & social/digital • CSR, Annual Sustainability Reports, community outreach OUR EXPERIENCE PRIVATE EQUITY OWNERS
- 16. • InterGen (Burlington, MA) (Bechtel, Shell, AIG, Ontario TPF, China Huaneng) – Annual Report development 1999-2004 • Goal: Tell an annual “story” – Media, speechwriting, analyst communications, – Employee engagement, internal communications – Messaging, web, & brand development OUR EXPERIENCE OPERATING ASSETS
- 18. • Rapidly Engage with message, media, brand, and Web • Identify and Speak to key audiences • Craft a Core Value Proposition to resonate with investors, customers, media, partners • Connect Stakeholders to relevant, current, and compelling daily content IN SUMMARY MARKETING TO PRIVATE EQUITY PORTFOLIOS
- 19. calypsocom.com