SlideShare a Scribd company logo
Calgary Reads  Adopts Social Media A case study of social media philanthropy Doug Lacombe, MBA www.DougLacombe.com Andrew McIntyre, BA www.AndrewMcIntyre.ca
About Calgary Reads ,[object Object]
Objectives ,[object Object],[object Object]
Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Platform
Dialogue vs. Broadcast
The Schedule
Success Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook results by June 15/09
Twitter results by June 15/09
Wordpress results by June 15/09
SMR results by June 15/09
Media mentions at June 15/09 ,[object Object],[object Object],[object Object]
Book sale results
Areas for improvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object]
Questions? Search “Calgary Reads” on Facebook, or go to calgaryreads.wordpress.com
Appendix A – Survey Results Switch to ZINC Research PowerPoint

More Related Content

Similar to Calgary Reads Social Media Case Study

A C O Successful, Growing & Getting Social 5 12 09
A C O    Successful,  Growing &  Getting  Social 5 12 09A C O    Successful,  Growing &  Getting  Social 5 12 09
A C O Successful, Growing & Getting Social 5 12 09
Barbara Baker
 
Trends in Multimedia Consumption & Advertising by Paul Gibler
Trends in Multimedia Consumption & Advertising by Paul GiblerTrends in Multimedia Consumption & Advertising by Paul Gibler
Trends in Multimedia Consumption & Advertising by Paul GiblerIn Business
 
Marketing to the Power of ONE
Marketing to the Power of ONEMarketing to the Power of ONE
Marketing to the Power of ONE
Joel Book
 
Cat Town Social Media Marketing Plan
Cat Town Social Media Marketing PlanCat Town Social Media Marketing Plan
Cat Town Social Media Marketing Plan
Amani Sarary
 
CatTownPresentation_Final
CatTownPresentation_FinalCatTownPresentation_Final
CatTownPresentation_FinalAmani Sarary
 
UCDA Design Summit 2010 Keynote
UCDA Design Summit 2010 KeynoteUCDA Design Summit 2010 Keynote
UCDA Design Summit 2010 Keynote
Corey McPherson Nash
 
Social Network Strategy: User Generated Photos in Campaigns
Social Network Strategy: User Generated Photos in CampaignsSocial Network Strategy: User Generated Photos in Campaigns
Social Network Strategy: User Generated Photos in CampaignsCommonKnowledge
 
Project Overview - Auburn Oaks at Samford Park
Project Overview - Auburn Oaks at Samford ParkProject Overview - Auburn Oaks at Samford Park
Project Overview - Auburn Oaks at Samford Park
Michael Tullier, MPA, APR
 
Integrated Analytics: Measuring Success Along the Journey
Integrated Analytics: Measuring Success Along the JourneyIntegrated Analytics: Measuring Success Along the Journey
Integrated Analytics: Measuring Success Along the Journey
Vanessa Theoharis
 
Data works: connecting the data dots
Data works: connecting the data dotsData works: connecting the data dots
Data works: connecting the data dots
Rachel Aldighieri
 
Analytics and Reporting: Measuring Success Along the Journey
Analytics and Reporting: Measuring Success Along the JourneyAnalytics and Reporting: Measuring Success Along the Journey
Analytics and Reporting: Measuring Success Along the Journey
Gene Begin
 
Using emerging media data in developing marketing campaigns -slideshare - 10...
Using emerging media data in developing marketing campaigns  -slideshare - 10...Using emerging media data in developing marketing campaigns  -slideshare - 10...
Using emerging media data in developing marketing campaigns -slideshare - 10...Ron Jacobs
 
CRT MM Ideas for Doe
CRT MM Ideas for DoeCRT MM Ideas for Doe
CRT MM Ideas for DoeCRT/tanaka
 
Leveraging Social Media in Higher Education Marketing
Leveraging Social Media in Higher Education MarketingLeveraging Social Media in Higher Education Marketing
Leveraging Social Media in Higher Education Marketing
Career Co
 
Halogen Network: Digital Media Briefing for Wine & Spirits
Halogen Network: Digital Media Briefing for Wine & SpiritsHalogen Network: Digital Media Briefing for Wine & Spirits
Halogen Network: Digital Media Briefing for Wine & Spirits
Bill Youstra
 
Utilizing Transition
Utilizing TransitionUtilizing Transition
Utilizing Transition
Dead Drop Software
 
Social Media Business Plan
Social Media Business PlanSocial Media Business Plan
Social Media Business Plan
shirlevangelisto
 
Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009
Team Eleven
 
Social Media Marketing Overview Share
Social Media Marketing Overview ShareSocial Media Marketing Overview Share
Social Media Marketing Overview Share
SROshinski
 

Similar to Calgary Reads Social Media Case Study (20)

A C O Successful, Growing & Getting Social 5 12 09
A C O    Successful,  Growing &  Getting  Social 5 12 09A C O    Successful,  Growing &  Getting  Social 5 12 09
A C O Successful, Growing & Getting Social 5 12 09
 
Trends in Multimedia Consumption & Advertising by Paul Gibler
Trends in Multimedia Consumption & Advertising by Paul GiblerTrends in Multimedia Consumption & Advertising by Paul Gibler
Trends in Multimedia Consumption & Advertising by Paul Gibler
 
Marketing to the Power of ONE
Marketing to the Power of ONEMarketing to the Power of ONE
Marketing to the Power of ONE
 
Cat Town Social Media Marketing Plan
Cat Town Social Media Marketing PlanCat Town Social Media Marketing Plan
Cat Town Social Media Marketing Plan
 
CatTownPresentation_Final
CatTownPresentation_FinalCatTownPresentation_Final
CatTownPresentation_Final
 
UCDA Design Summit 2010 Keynote
UCDA Design Summit 2010 KeynoteUCDA Design Summit 2010 Keynote
UCDA Design Summit 2010 Keynote
 
Social Network Strategy: User Generated Photos in Campaigns
Social Network Strategy: User Generated Photos in CampaignsSocial Network Strategy: User Generated Photos in Campaigns
Social Network Strategy: User Generated Photos in Campaigns
 
Project Overview - Auburn Oaks at Samford Park
Project Overview - Auburn Oaks at Samford ParkProject Overview - Auburn Oaks at Samford Park
Project Overview - Auburn Oaks at Samford Park
 
Integrated Analytics: Measuring Success Along the Journey
Integrated Analytics: Measuring Success Along the JourneyIntegrated Analytics: Measuring Success Along the Journey
Integrated Analytics: Measuring Success Along the Journey
 
Data works: connecting the data dots
Data works: connecting the data dotsData works: connecting the data dots
Data works: connecting the data dots
 
March Social Media
March Social MediaMarch Social Media
March Social Media
 
Analytics and Reporting: Measuring Success Along the Journey
Analytics and Reporting: Measuring Success Along the JourneyAnalytics and Reporting: Measuring Success Along the Journey
Analytics and Reporting: Measuring Success Along the Journey
 
Using emerging media data in developing marketing campaigns -slideshare - 10...
Using emerging media data in developing marketing campaigns  -slideshare - 10...Using emerging media data in developing marketing campaigns  -slideshare - 10...
Using emerging media data in developing marketing campaigns -slideshare - 10...
 
CRT MM Ideas for Doe
CRT MM Ideas for DoeCRT MM Ideas for Doe
CRT MM Ideas for Doe
 
Leveraging Social Media in Higher Education Marketing
Leveraging Social Media in Higher Education MarketingLeveraging Social Media in Higher Education Marketing
Leveraging Social Media in Higher Education Marketing
 
Halogen Network: Digital Media Briefing for Wine & Spirits
Halogen Network: Digital Media Briefing for Wine & SpiritsHalogen Network: Digital Media Briefing for Wine & Spirits
Halogen Network: Digital Media Briefing for Wine & Spirits
 
Utilizing Transition
Utilizing TransitionUtilizing Transition
Utilizing Transition
 
Social Media Business Plan
Social Media Business PlanSocial Media Business Plan
Social Media Business Plan
 
Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009
 
Social Media Marketing Overview Share
Social Media Marketing Overview ShareSocial Media Marketing Overview Share
Social Media Marketing Overview Share
 

Recently uploaded

Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Boris Ziegler
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
Norma Mushkat Gaffin
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.docBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
daothibichhang1
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
DerekIwanaka1
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Auditing study material for b.com final year students
Auditing study material for b.com final year  studentsAuditing study material for b.com final year  students
Auditing study material for b.com final year students
narasimhamurthyh4
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdfBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
daothibichhang1
 
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
Any kyc Account
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
NZSG
 

Recently uploaded (20)

Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.docBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Auditing study material for b.com final year students
Auditing study material for b.com final year  studentsAuditing study material for b.com final year  students
Auditing study material for b.com final year students
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdfBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
 
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
 

Calgary Reads Social Media Case Study