The document discusses the issue of people not donating to help starving children despite constant media messages encouraging donations. It notes that people often think someone else will help, but if everyone thinks that way then no one will help. The document argues people should feel a sense of urgency to help starving kids even without seeing them in person. It also notes that charities use images of innocent babies to elicit emotions from viewers and stir the public to help. Finally, it suggests that even small donations from many people could greatly help thousands of starving children worldwide.